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summer training done at escorts faridabad
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Industrial Training reportDone By-
Roll no.- 11-ME-
AtEscorts Limited
Spare Part DivisionSector-24 ,Faridabad, Haryana
Submitted toEchelon Institute of Technology
Jasana-Manjawali Road, Kabulpur , Haryana
ACKNOWLEDGEMENT
Gratitude unlocks the fullness of life. It turns what we have into enough,
and more. It turns denial into acceptance, chaos to order, confusion to clarity.
It can turn a meal into a feast, a house into a home, a stranger into a friend.
Gratitude makes sense of our past, brings peace for today, and creates a vision for
tomorrow.
----Melody Beattie
With all my inexpressible gratitude, I dedicate my work to the Almighty who has given me the strength to live and accomplish my dreams. Words are inadequate to express my gratitude to my parents, for me they are never ending source of love, support and inspiration. Sincere thanks to them for trusting me and being there for me always. I remain indebted
to them.
I deem it a privilege to record by profound sense of gratitude to my research supervisor, Department of Mechanical Engineering, Echelon Institute of Technology, for her sagacious guidance throughout this study. His scholarly suggestions,
immense interest and affectionate behavior have been a foundation of inspiration to me. I was indeed fortunate to have been associated with him.
Special thanks to Mr. Rajan Chugh , Head – Escorts Limited , SPARE PART DIVISION , Faridabad who gave me an opportunity to work and learn in such a prestigious organization.
Words fail me to thank my industrial supervisor, Mr. Sanjay Bhatia DGM – Escorts Limited , SPARE PART DIVISION , Faridabad , for giving me the opportunity to work on this project and for his liberal and incessant help and for
the meticulous guidance and encouragement he rendered to me throughout my training.
I owe a note of special thanks Ms. Bindu Sharma (Assistant manager- Project management) Escorts Limited , SPARE PART DIVISION , Faridabad for her immense help and affectionate encouragement during my work. I benefited a lot from her experience and knowledge. I will also cherish her very friendly nature.
A special word of thank goes to to Mr. Vivek Malik (Sales Head) Escorts Limited , SPARE PART DIVISION , Faridabad for constant help and support.
Let us be grateful to people who make us happy--
they are the charming gardeners who make our souls blossom
---Marcel Proust
Mr. Saumen Das is also acknowledged for his invaluable help needed every time of my training .
I am greatly indebted towards my beloved parents, and sister, Shayana Gora, for their categorical support which was indeed pivotal to accomplishment of my entire endeavor. They have been the driving source throughout my training. I thank them for believing in me, listening to my complaints and frustrations and for sharing my thoughts.
Above all, I again thank Almighty for showering his infinite love and blessings on me.
Parv Gora
Project – HumDum Customer Loyalty Programme
Objective & Design
Objective- Influence the Influencers
• Create a loyal mechanics who can be our
brand ambassadors in the market and
Influence other mechanics & customer.
• Enrollment- Enrollment of new & Existing
mechanics in the program
• Transactions- Registrations of points via
SMS or CRM website or
Registered mobile no.
• Redemption – Gift redemption via SMS
or CRM website or
Registered mobile no.
Escorts
limited Tractor
dealer
Tractor Customer
MECHANIC
Retailer
Distributor
Escorts Spare Parts
Transfer of service provider
HCRM to Infinity e services
• Data auditing• 3 months pending issues
Registrations Redemptions
Look and Feel
New Website New Gift catalogue
User friendly and attractive website More variety and valuable gifts
KYC – Know you customer• Stratification of mechanics
Diamond Platinum Gold Silver
• JCP - Journey Cycle PlanWhere and How frequent to visit
Points For all• From 3600 parts – 11300 parts Even Including Ferrari parts• Updation of points
Changes made for revised MRP or introduction of new parts
• SOP of updationTo update the point sheet and the software immediately as there is a change in MRP or addition of new part.
Training
• Help center trainingTo have a better insight of the programme and to touch the mechanic soul for a better connect
• HSO trainingTo know how to promote HumDum help Mechanics on field . To catch view from the field.
Mechanic Classification – Based on their performance
Platinum Club
Diamond Club
Gold Club
Reward and Recognition
A Step Ahead – Promotion• Schemes for every month on the parts & lubes
To provide attractive scheme to increase engagement• Awareness calling
To keep in touch with the mechanics and keeo them updated about schemes and changes
• Redemption DrivesGive a trust and taste of the gifts
• Touching the remote areasBetter Penetration all over India
• Promoting Lubes
To Enhance Visual Experience at Retailer
Table Mat at Retail Counter , 600X400 mm
Carry Bag for Customers - Completely Bio degradable material
For Local Mechanic
Traditional Way
Modern Way
Different medium for sharing information and reinforcing the fact that we are better
Promotional Material
T-shirt
Tractor Model
Cap
And this for you to promote these products to bring more visibility
Thank You
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