Splenda, Skinny but Also Sweet
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- 1. SPLENDA
- Skinny and Sweet No Calorie!
By Emily Michaels
- 2. Splenda - The no calories sweetener - Made to allow people
to taste the sweetness, without the calories - Goal: To allow
individuals the opportunity to still make the cookies, brownies,
sweets, etc. that they want to without feeling guilty .
- 3. Made from sugar, so it tastes like sugar -Splenda Motto
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- Introduced in 1999 to the U.S.
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- Owned by British company, Tate and Lyle
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- Has taken over Equal in the $1.5 billion artificial sweetener
market
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- Show customers that Splenda is truly a no calories sweetener
and it does not harm your health.
-
- Make the product just as affordable as the average sweetener
with calories
- 4. Splenda
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- Multiple forms of product
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- May be added into a variety of products and foods
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- May be used by anyone including whole families, pregnant
women
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- More expensive than the average sugar
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- Has multiple side effects
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- Has the rumor of being a non-healthy product
- 5. Splenda: Skinny But Sweet
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- To give individuals the opportunity to make the sweets they
want without the guilt
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- Allows everyone to feel better about themselves
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- May cause headaches, dizziness, diabetes, enlarged livers and
kidneys, and more
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- Chlorine is added to the product causing danger
- 6. Buyers/Target Market
- Age range of 20-55 years of age
- 7. Social Media
- Twitter: Currently no Twitter. Can give people recipes to add
Splenda to, give Splenda tips, health facts and more
- Facebook : Allow people to like Splenda, give daily tips,
recipes, information on the product, contests and more.
- Blogs: Currently no Splenda Blog. By blogging Splenda is
showing customers they care about their wants and needs. Blog about
concerns customers may have, give helpful tips and recipes for
Splenda and more.
- 8. Advertising
- Selling of product: Splenda should be sold in a variety of
ways, by box, by package, by individual sized packages for drinks.
Making it easier on the customer.
- YouTube: Show advertisements for Splenda, how to add product to
other foods and drinks. Be creative to healthy foods.
- All of these play off of each other tremendously.
-
- When people Like Splenda on Facebook, their friends see it and
like it also, reminding them of the product.
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- Follow Splenda on Twitter, which just like Facebook will want
others to follow. Always seeing Splenda pop up with new ideas and
promotions.
- 9. Metrics of Success
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- Amount of people liking Facebook Splenda
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- Yearly or even monthly profit increase/decrease
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- How many products are now made with Splenda
- 10. Budget and Timeline
- Seasonal Peak: Beginning of March, when diets begin to start
for majority.
- Promotions and deals should be kept on a daily basis.
Timeline