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Sponsorship & Funding. Introductions. Dave Jarman: Head of Enterprise Education Ex Careers Service & UBU Ex Sabbatical Officer Ex Society & JCR President Principles: You’re all running a business that provides a service to a customer (your members) - PowerPoint PPT Presentation
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Sponsorship & Funding
IntroductionsDave Jarman:
Head of Enterprise Education Ex Careers Service & UBU Ex Sabbatical Officer Ex Society & JCR President
Principles: You’re all running a business
that provides a service to a customer (your members)
You’re trying to create value (profit) for your organisation
You’re trying to create a valued experience for your customers
IntroductionsAlex Denne:
Graduate Enterprise Consultant
Sam Harris: Graduate Entrepreneur in
Residence at BASECAMP
This session
What do you need?Sources of supportOther sources of support!What can you offer in return?How much to ask for…Making an approach
What do you need?What do you actually
need? Money Space Free Products or Services Equipment or Kit Access to a resource Time & Expertise Exposure & Promotion
Most sponsors find it FAR easier to give anything other than money…
Write down what you actually want sponsorship for
What forms of sponsorship other than money could you accept?
Sources of SupportWho could supply the
support you need? Graduate recruiters Local businesses National & International
businesses operating in Bristol Local groups and organisations Other student groups
Make a list of a diverse range of potential sponsors and supporters
Other sources of supportWays to fund a business:
Loans (i.e. BASECAMP) Grants & Prizes (i.e UnLtd, the
New Enterprise Competition, Business-run Competitions)
Crowdsourcing (i.e. Sponsorcraft)
Fundraising activities and events
‘Bootstrapping’ – using profits from activities to invest in the business
Start a group business selling a product or a service to people
Make a list of ideas to raise money in alternative ways
Silly ideas are often stepping-stones to innovative ones
What can you offer in return?Nothing comes for free – so
what can you provide in return?
What could you offer a sponsor or supporter? Recruitment Publicity Time & Effort Expertise Good PR (CSR exposure) Products & Services Warm feeling inside because
they’ve done something good!
Different organisations want different things…
For each of your targets can you identify something you can offer that they might find valuable?
How much to ask forStage 1:
How much do you NEED? Can you actually evidence
this need?Stage 2:
What is it worth to the sponsor?
What would it cost them to NOT sponsor you?
Price is basically what you negotiate between those points above!
Negotiation tactics: Know your absolute
minimum amount Walk away rather than take a
bad deal Start 50% higher so you have
room to drop your price without losing out
Look like your compromising and helping them (even if you’re not)
Aim for win-win
Making an approachSo.. You know…
What you want Who might provide it What you can offer in return
How do you approach them?
Identify 3-5 ways to approach and some pro’s and cons of each
Top Tactics: Find out a name and
write/phone/email a specific person
Ask them what they want CHASE IT UP – 1-2 weeks
later Go to networking events Ask for feedback if you get a
“no” Modify your request based
on feedback
Societies
www.bristolinc.org.uk www.facebook.com/enactusbristol www.inhouse-media.com
New Enterprise CompetitionOpen to students, staff, and
recent graduates4-page Business Plan
submission by May 2014Shortlist through to
presentation panel in Autumn 2014
£35,000 prize fundAdvice & workshops availableConcepts, Plans and Trading
start-ups all welcome and judged separately
www.bristol.ac.uk/red/nec
Business start-up supportAdvice & guidanceSeed funding (£30k)Desk spaceEducation & Networking
events – ‘Monday Means Business’
Mentoring match-makingSummer Enternships (£1500 +
desk)Surgeries:
Book-keeping Branding IP & Legal Matters
www.businessbasecamp.co.ukTwitter @BristolBasecamp
Facebook search ‘Bristol Basecamp’
Basecamp Master-classesWeekly short talks on start-
up: Generating ideas Good Ideas vs. Good
Business ideas Understanding the market Company Formation Resources for start-ups IP for start-ups Finance Elevator Pitches Business plans
www.businessbasecamp.co.ukTwitter @BristolBasecamp
Facebook search ‘Bristol Basecamp’
www.bristol.ac.uk/studententerprise
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