Sponsorship Proposal ‘Music is my lifeline’. Prelude Objectives Campaign Idea Exploitation...

Sponsorship Proposal‘Music is my lifeline’

Prelude

• Objectives

• Campaign Idea

• Exploitation

• Sponsorship packages

Objectives

• To own the platform of music

• To create affiliation with youth by a campaign larger than life

• Create top of mind recall for the brand

The Connect – Big Idea

• Connecting to the pulse of the youth through…‘Music’– Since ‘music is the lifeline’ of today's youth– Activities and ideas to be linked along the big

idea

Positioning

• The only radio station that understands me, my life, my aspirations and my music taste and delivers accordingly

Essence

• Music is my lifeline!

Platform

• Music is my lifeline– Connecting with the youth– Bonding with the target on interests that

matter to them• Music• Events

Music is my lifeline…

A platform that truly allows us to connect with out targetA platform that truly allows us to connect with out target

MusicMusic EventsEvents

Music

• Brand fit– The anthem of the youth – Radio 1 song– An outlet, entertainment and a platform that

unites all– Perfect expression of youth, passion,vibrancy

and self expression

Music is my

lifeline

Advertising TV

Malls

Graffiti

Outdoor

Radio

Online Promotion

Bringing ‘the idea’ alive

Brand World

Activation

Activation concerts

• Series of concerts, in 3 cities and one back to school concert. Radio doing live updates- Radio & TV to air the concerts at a later date.

Exploitation plan for concerts

• Posters• Direct Mailers• Radio invites• TV & Radio coverage• Standy

Creative Strategy

• Idea– Music is my lifeline

• Mood and tone– Vibrant and youthful appeal– Playing on the insights of the target– How radio1 understands their musical needs

and delivers accordingly

Creative showcase

Truck backs

Wall Graffiti's

Wall Graffiti's

Outdoor

Print Ad