SQUARE ENIX 2012twvideo01.ubm-us.net/o1/vault/GDC2014/Presentations/GDC... · 2014-04-15 · Who am...

SQUARE ENIX 2012

SQUARE ENIX CO., LTD.

Corporate Executive, Producer and Director FINAL FANTASY XIV

Naoki Yoshida

Who am I? 19 years experience in the game industry

Joined Square Enix in 2005

Previous positions include designer & director

Worked as chief designer on Dragon Quest X

Took over FINAL FANTASY XIV producer and

director duties in December, 2010

A Final Fantasy (and Dragon Quest) fanboy

Favorite Final Fantasy job is black mage

Favorite games in the series are III and VII

The history of FFXIV 2010～2014

Why the original FFXIV failed

How FFXIV was reborn

Free-to-Play vs Subscription

The future of large-scale MMORPGs

The History of FINAL FANTASY XIV

Original Launch Date:

Official service begins on Sept. 30, 2010

Player Response:

Decidedly poor

Media Response:

Metacritic average = 48

・Unstable servers (upwards of 400 crashes/day)

・Extreme lack of content, broken battle system

・Instanced-based maze-like maps

・Unfriendly user interface

・Lack of story from a series built on storytelling

What has come before...

Dec 3, 2010: FFXIV dev team restructured (Yoshida made producer/director)

Dec 12, 2010: Minor updates begin to address critical issues with current version

Jun 2011: Major updates begin (battle system overhaul)

Sept 2011: Major content updates begin (Ifrit battle, etc)

Sept 2011: First live Producer Letter airs

Oct 14, 2011: A Realm Reborn is announced

Oct～Dec 2012: FFXIV:ARR alpha test conducted

Feb～Jul 2013: FFXIV:ARR CBT conducted

Aug 16～19, 2013: FFXIV:ARR OBT conducted

Aug 27, 2013: FFXIV:ARR official launch

What has come before...

ARR was developed in a mere 2 years and 8 months... while also continuing service and updates for the original game.

Why the Original Launch Failed

Great Success Can Breed Great Failure

Succumb to the pressure to succeed a

second time

Stubbornly adhere to outdated policies

Ignore past successes while incorporating change for change’s sake

Allow past successes to foster a false sense of security

By making developers...

For Square Enix, FFXI was that great success.

Recognize changes to the MMORPG market

Break free from our fixation on graphic quality

Adapt to genre-wide game design changes

Keep up with changes in user needs

Creating a successful MMORPG sequel is harder than it looks.

8 years of XI left us unable to...

Here’s an FFXIV riddle...

The loveliest flowerpots the realm had ever seen... But how many lines of shader code did they need?

Original Version Graphic Quality

= The flowerpot had a around

1K polygons and used 150 lines of shader code. In other words, the same as a single PC!

PlayStation®2 Success

During the PS2® era, Square Enix employed teams of highly talented “meisters” to “craft” their masterpieces.

This was effective while the time required to craft each single work was relatively short.

Until the evolution of console and PC hardware brought with it...

A lack of development resources Longer development periods An inability to incorporate new

technologies

Massive teams are required for development

Work is divided and spread across team

Assets are unable to be created at sufficient pace

Development process grows unsuitable for MMORPGs

Companies avoid risk of developing MMORPGs

Domestic MMORPGs fade from existence

Fewer people play MMORPGs

Fewer developers understand MMORPGs

Impact on the JAPANESE MMORPG Market

Three Easy Steps to Failure

An unhealthy obsession with graphic quality

A surprising lack of MMORPG knowledge

amongst development team members

The mindset that the solution to every

problem could be patched in a future update

The decision was made to retain the FFXIV name in order to regain fan trust

Rising from the Ashes: A Tale of Rebirth

A Race Against the Clock

Facing waning interest in the FFXIV brand

Watching as the lifespan of the Playstation®3 grew ever shorter

Maintaining regular updates to the original version

while developing a completely new game

Working within limitations on what could be

accomplished within the original FFXIV architecture

Core Game Design ・A new entry in the Final

Fantasy series ・An MMORPG

ARR Server System Design

ARR Graphics Engine Design

Convert and apply as much as possible to

FFXIV 1.0

Server and Client System Coding

Mass Production of Graphic Assets

ARR Level Design

Content Design

FFXIV:ARR 12/31/2012 Service ends

Can it Really Be that Simple?

Accelerating Decision-making Speed

400 fundamental design decisions made by me →Eliminating time lost waiting for design approval

Details left to designers (checks to follow) →Entrusting lead positions to those with MMORPG experience

Standards emphasized over innovation →Covering all basic MMORPG features

Tried and tested features actively implemented →Reducing time and risk

Planning is Everything

Create systems that fulfill design needs →Coding forbidden until systems are complete

Limit system creation to select members →Reducing risk while freeing remaining programmers to work on updating original version

ARR Level Design

Content Design

Strengthening the Design Team

Conducting a trial run with the original FFXIV →Solidifying work flow while providing valuable operations experience

Getting back to game design basics →With a focus on gameplay experience

Knowing the MMORPG competition

→The more you play, the more you learn

FFXIV 1.0

Continuing XIV Operations

Adding facets of ARR design to the original FFXIV →Providing a testing ground for new ideas and features while minimizing cost

Sharing concepts and designs with the update team →Maintaining overall direction of the project

Gaining invaluable operations experience →Establishing optimal flow before ARR release

FFXIV 1.0

ARR Level Design

Content Design

Commitment to Level Design

Only main plot is finalized →Maintaining focus on overall game experience

Quest tracks planned in full

→Mass-producing quests only after plan is in place

Maps reconstructed directly

from mock-ups →Reducing iteration cost

Level design split into regions

→Fostering both team work and healthy competition

FFXIV 1.0

ARR Level Design

Content Design

Communication with the Players

Project announcement →Cultivating project interest while fostering fan trust

Real time updates

→Live streaming to public

Regular internal updates

→Fostering team motivation

Time Spent: 9 mo.

FFXIV 1.0

ARR Level Design

Content Design

12/31/2012 Service ends

And a Realm is Reborn

FFXIV 1.0

ARR Level Design

Content Design

FFXIV:ARR 12/31/2012 Service ends

And a Realm is Reborn

A Tale of Two XIVs

The Models Can Co-exist!

Both have their merits and demerits

The model chosen should fit the game

Commitment to either is unnecessary

The model chosen should meet customer and market needs

Implementing both is also an option

Don’t let the model dictate

The Future of Large-Scale MMORPG Development

What is the most important factor in developing a successful MMORPG?

Login server stability. Lobby server stability. Highly customizable character creation. A nearly endless variety of gear options. Intuitive yet information-heavy user interface. Game balance. A strategic battle system. An engaging class system and character progression. An easy, yet non-mechanical crafting system. Numerous dungeons. Massive public areas. An engine capable of generating stunning graphics. An engaging storyline. An endless number of quest tracks. Public quests available to everyone. Reams of item data. Monthly seasonal events. Expandable, yet precisely balanced PvP content. Fully customizable housing system. High-level raid dungeons. A player matching system. An auction system to support in-game economy. Forums to collect player feedback. 24-hour GM support in all regions. A secure payment system.

And the list goes on...

Final Fantasy XIV ARR

World of Warcraft

What MMORPG Developers Must Always Be Asking Themselves:

What can other titles do that yours cannot?

Do you have enough content?

Is anything lacking with the UI?

Have you prepared enough rewards for the players?

Do you have a long term update plan?

Innovation begins with

proper planning and design.

Running an MMORPG is Like Running a Country

1. If a dev team is the government, then players are the citizens. →If citizens disapprove of your policies, they’ll move to Canada

2. Clarity, vision, and willingness to listen are keys to success. →Without these, the government devolves into a dictatorship

3. Learn to listen and adapt. A complaint is worth twice a compliment. →The silent always leave first. If citizens are complaining, it means they still care.

4. Creators must be players in their own realms. →If the leaders don’t live there, why would their subjects?

1. If a dev team is the government, then players are the citizens. →If citizens disapprove of your policies, they’ll move to Canada

2. Clarity, vision, and willingness to listen are keys to success. →Without these, the government devolves into a dictatorship

3. Learn to listen and adapt. A complaint is worth twice a compliment. →The silent always leave first. If citizens are complaining, it means they still care.

4. Creators must be players in their own realms. →If the leaders don’t live there, why would their subjects?

What We Have Learned

1. Never forget the fans →Without them, there would be no ‘us’

2. Fun comes first →If it isn’t fun, you’re doing it wrong

3. Never back down →Always aim to amaze

4. Don’t forget your roots →It’s what fans crave

SQUARE ENIX 2012twvideo01.ubm-us.net/o1/vault/GDC2014/Presentations/GDC... · 2014-04-15 · Who am...

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