Starbucks Case Ver. 3

Howard SchultzPresented by: St. Edward’s University

June 14, 2011

MGMT 6306.02

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Agenda

Background

Leadership Traits

Behavioral Leadership

Global Leadership

Trust

Summary

References

2

Background

Moby Dick

Peet’s Coffee and Tea

Seattle, Washington

Milan, Italy

II Giornale

Starbucks

Corporation

3

Background

Moby Dick

Peet’s Coffee and Tea

Seattle, Washington

Milan, Italy

II Giornale

Starbucks

Corporation

4

Background

Moby Dick

Peet’s Coffee and Tea

Seattle, Washington

Milan, Italy

II Giornale

Starbucks

Corporation

5

Leadership Traits

Competent

Honest

Inspiring

Fair-minded

Straightforward

Imaginative

6

Lessons on Putting People First from a Life at Starbucks

Leadership Traits

Which traits has Howard Schultz exhibited that would indicated he is

an effective leader?

7

Behavioral Leadership

Basic Leadership Styles Autocratic

Democratic

Laissez-faire

Leadership Grid Production

People

8

Behavioral LeadershipLeadership Grid

9

1,1

1Low 1

9,91,9

9,1

High 9

9 High

5,5

Concern for production

Co

nce

rn fo

r pe

opl

e

Impoverished manager

Sweatshop manager

Team manager

Country club manager

Organized-person

manager

Behavioral LeadershipLeadership Grid

10

1,1

1Low 1

9,91,9

9,1

High 9

9 High

5,5

Concern for production

Co

nce

rn fo

r pe

opl

e

Improvised manager

Sweatshop manager

Team manager

Country club manager

Organized-person

manager

Behavioral Leadership

Transformational LeadershipRecognizes need for revitalization

Creates Vision

Institutionalizes Change

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Behavioral Leadership

Charismatic LeadershipInspires high level of loyalty

Inspires high level of performance

Inspires enthusiasm

12

Behavioral Leadership

Which factors might lead someone to think that Howard Schultz is a transformational and charismatic

leader?

13

Trust

Types of TrustDeterrence-Based

Knowledge-Based

Identification-Based

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Trust

Developing Trust Integrity

Competence

Consistency

Loyalty

Openness

15

Trust

What actions does Howard Schultz take to build employee trust in his

firm? Would you trust him?

16

Global Leadership

Challenges Cultural differences

Nonverbal

Leadership styles

17

Global Leadership

Compatible Canada

France

Incompatible Saudi Arabia

United Arab Emirates

Germany

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Global Leadership

Which leadership challenges might going international pose to Howard Schultz? In

which countries might his style of leadership work or not work?

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Summary

Howard Schultz’s….Leadership Traits

Competent, Fair-minded, Innovative

Leadership Style Team manager (9,9)

Transformational/Charismatic Visionary, Inspiring

Trust Open, consistent

Global Leadership Culturally savvy

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Resources

Character and traits in leadership. (2010, June 10). Retrieved from: http://www.nwlink.com/~donclark/leader/leadchr.html

Cultural Advice. (2004). Germany career guide, 94-96. Retrieved from EBSCOhost.

Gesteland, R.R. (2005). Cross-cultural business behavior. Copenhagen: Copenhagen Business School Press.

Lussier, R. (2010). Human relations in organizations: Applications and skill building (8th ed.). New York: McGraw Hill.

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Resources

Noer, D. M., Leupold, C. R., & Valle, M. (2007). An analysis of Saudi Arabian and U.S. managerial coaching behaviors. Journal of Managerial Issues, 19(2), 271-287. Retrieved from EBSCOhost.

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Resources

Sappinen, J. & Kauppinen, M. (2004, October). The Canadian leadership culture study. Extended DISC Journal. Retrieved from http://www.extendeddisc-na.com/articles/pdfs/Canadian%20Leadership%20Culture%20Study.pdf

Starbucks Corporation (n.d.). Retrieved from http://www.mhhe.com/business/management/thompson/11e/case/starbucks.html

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