Stefy Line - Company Profile

COMPANY PROFILE

ABOUT STEFY LINE

STRUCTURE OF THE COMPANY

TEAM

SALES

MARKETING & ADVERTISING

SOME OF OUR ENDORSEE MUSICIANS

QUALITY CONTROL - POST SALE SERVICE

OUR WAREHOUSE

LOGISTICS

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ABOUT STEFY LINEStefy Line was established in 1988 as a manufacturer of bags and straps for musical instruments.

The aim of the two funders, Stefano Pizzichini and Laura Ercoli, is to design and manufacture high quality products with great attention to details and cater to the needs of musicians.

Our wide sales network is supported by 13 highly professional salespersons spread throughout Italy.

Our marketing experience, vast sales network and well rooted presence in Italy have contributed to provide our customers and musicians excellent service.

Four years ago we created a second division in the company:

STEFY LINE DISTRIBUTION NETWORK

thanks to which our range of products has increased with the addition of many valuable and well-known brands.

5STEFY LINE | COMPANY PROFILE

The brands we now distribute are:

Spector, Vintage, Danelectro, Fret King, Encore, VHT, Hayden, Tecamp, Dr Green, G-Lab, Electro Harmonix, Altamira, Hora, Odissey, Stealton, Carol, Gotoh, Gebr Van Gent, Shubb, Wilkinson, Guitar Tech, Pirastro, Snark, Cherry Music, Cooperstand, Pick-Lace, Firestix, Stylophone, LM Straps, Stefy Line Bags & Straps.

S T R A P S

STRUCTURE OF THE COMPANYStefy Line supplies 950 shops throughout Italy.

Our salespersons are personally managed by Stefano Pizzichini, general manager.

The production line of Stefy Line Bags and Straps is divided as follows:- Workshops based in Italy- Factories based in China that we have personally chosen.

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ORIETTA MARCELLONIImport-Export department / Sales secretary

GIOVANNI SERAFINIProduct specialist Guitars and Basses

MARCO CALVARIANDREA CECCHINIBags production / Quality control / Shipping

GIORGIA MARIANIStraps production / Quality control / Shipping

TERESA TARTABININADIA FONTANELLAPrototipes / Bag samples / Custom-made bags

MASSIMO GATTOLayout and graphics

ALESSANDRO DIODOVICHWeb design

STEFANO PIZZICHINIGeneral manager / Marketing and sales director

LAURA ERCOLIAdministration manager / Orders and logistics

GIACOMO CAMILLETTI External accountant / Financial consultant

MAILA MARINIOn-site accountant

Team

SALESGeneral managerStefano Pizzichini

Sales SecretaryOrietta Marcelloni

Our team: 13 salespersons throughout Italy

In touch with our 950 customers several times a month.

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1 VALLE D'AOSTA / PIEMONTE

2 LOMBARDIA (AREA 1)

3 LOMBARDIA (AREA 2)

4 LIGURIA

5 TRENTINO / FRIULI / VENETO

6 TOSCANA

7 EMILIA ROMAGNA / REPUBBLICA S. MARINO

8 MARCHE / ABRUZZO / MOLISE / UMBRIA

9 LAZIO

10 CAMPANIA

11 PUGLIA / CALABRIA / BASILICATA

12 SARDEGNA

13 SICILIA

MARKETING & ADVERTISINGWe believe that advertising

and marketing

are the LIFE BLOOD

of our market.

The strong business relationship with musical magazines and our endorsee musicians is the key to our success.

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We carry out testing which are published in musical magazines and our web site. We also organize musical clinics and demos at the shops we collaborate with in order to promote our brands.Our website is continuously updated with the latest news, photos and ads, publicizing future events.

www.stefyl ine.com

Marketing campaigns

di Pizzichini Stefano e C. snc

Zona Ind.le Squartabue - 62019 Recanati MC

info@stefyline.com

T 071 7501492 - F 071 7501493

www.stefyline.com

Stefy Line dal 1988 è al servizio della musica.

La funzionalità e il design innovativo

sono le parole guida in ogni nostra scelta.

Stefy Line nasce con lo studio e la produzione di custodie

per strumenti musicali e tracolle per chitarra e basso.

Le tracolle sono realizzate scegliendo

materiali di alta qualità e passando attraverso

le numerose fasi di un’accurata manifattura italiana.

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Entire pages are devoted to the brand and its endorsee musician in specialized magazines.

Advertising

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www.stefyline.comSemitone De-Luxe | Corona 60 HB

CHICCO GUSSONI ROCK ON

CHICCO GUSSONI ROCK ON

Semitone De-Luxe | Corona 60 HB

SOME OF OUR ENDORSEE MUSICIANS HERE ARE SOME OF OUR ENDORSEE MUSICIANS

21 3 4

1FedericoMalaman

2CicoCicognani

3DarioDeidda

4GiorgioSantisi

5ChiccoGussoni

6StefanoForcella

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5 6 87 9

7FedericoPoggipollini

8Pier Mingotti

9MassimoMoriconi

QUALITY CONTROL - POST SALE SERVICEInstruments QC is carefully carried out before shipping to make sure instruments leave the warehouse in perfect working order. There is also a post sale service in order to provide our customers with a complete and professional service.

Returns are handled by a skilled repair service in case of major defects. Minor problems are supported by a technical network throughout Italy.

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OUR WAREHOUSEWE HAVE TWO SEPARATE WAREHOUSES: ONE FOR DISTRIBUTION and ONE FOR PRODUCTION.

LOGISTICSOur two main forwarders are:

BARTOLINI and TNT

THEY HAVE BRANCHES THROUGHOUT ITALY AND ENSURE DELIVERY WITHIN 24/48 HOURS.

Our customers

believe Stefy Line is a very

professional company

that fully meets their needs.

www.stefyline.comPHONE +39 071 75 01 492E-MAIL INFO@STEFYLINE.COMFACEBOOK STEFY LINE

Stefy Line di Pizzichini Stefano & c. Snc - Sede legale: via Musone 30/b - 62019 Recanati MC - Sede operativa: via Paolo Soprani 52 - 62019 Recanati MC - C.F. e P. Iva: 01337250433