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Style Guide
Updated 15 February, 2013
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Welcome to the Lionbridge Style Guide. We’ve created this guide of basic Lionbridge elements to help all employees use and apply the Lionbridge brand consistently
and appropriately.
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I. The Lionbridge Logo A. Logo and Rules B. Logo Formats
II. Prohibited Use of the Logo
III. Other Lionbridge Logos
IV. Color Palettes A. Lionbridge Primary Colors B. Digital Palette
V. Typography
VI. Corporate Branding A. Business Cards B. Letterhead C. Email Signature
VII. About Lionbridge
VIII. Corporate Collateral
IX. Presentation Template
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I. The Lionbridge Logo A. Logo
The Lionbridge logo is how we represent our company. It is an important corporate asset and should be used only in its approved forms. Download the approved Lionbridge logo here.
Do not alter the color of the logo (except in special circumstances, see page 5)
Always use master artwork when placing the logo
DO NOT create unique variations
DO NOT type, re-color, or transform the logo shape yourself
HEX: # E97F26
The official color of the Lionbridge logo is orange.
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I. The Lionbridge Logo B. Logo Formats
When using the logo, use the Orange colored version whenever possible. In the special circumstance where you are unable to see or read the orange logo (i.e., against a colored background), use the white versionshown here.
.eps: print
.jpg: digital mediums
.png: digital mediums (this version has a transparent background)
Different situations call for different file formats. Use this guide as a reference for how to use available versions of the logo.
Download the Lionbridge logo here.
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II. Prohibited Use of the Logo
It is important that we maintain consistency in our use of the logo. Although sometimes tempting, DO NOT:
Alter the Lionbridge logo in any way
Animate, color, rotate or apply special effects to the logo
Use the old logo
Combine elements of the old and new logos
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III. Other Lionbridge Logos
The Lionbridge brand is made up of a collection of sub-brands (to identify our strategic business units). These sub-brands have their own logos that mirror the corporate brand. The same usage guidelines apply to these logos. ( See page 4.)Download these other Lionbridge logos here.
Enterprise Crowdsourcing
Global Marketing Ops
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IV. Color Palettes A. Primary Palette
The corporate color system is made up of two parts, a primary palette and a digital palette. The primary palette is appropriate for corporate documents created with Microsoft Word applications. Please use the exact colors as listed below. We’ve included color codes for all mediums.
ORANGE
BLUE
GRAY
PANTONEHEX RGB CMYK HSB
If you’re not sure how to input color codes in Word, follow the instructions below using the RGB formulas.
1. Open the drop down color menu for whatever text or object you wish to change.2. Choose “more options”3. Click on the “custom” tab at the top of the pop up box4. Select RGB from the color model drop down menu5. Fill in the numbers according to the RGB code above (R-red, G-green, and B-blue).
#E97F25 PMS 158 C R: 233G:127B: 38
C: 5% M: 61%Y: 99% K: 0%
H: 0°S: 83%B: 91%
#3F66B0 PMS 7683 C R: 63G:102B: 176
C: 82% M: 63%Y: 0% K: 0%
H: 218°S: 63%B: 69%
#ACACAC PMS 6 C R: 172G: 172B: 172
C: 34% M: 27%Y: 28% K: 0%
H: 218°S: 0%B: 67%
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IV. Color Palettes B. Digital Palette
The digital palette is reserved for mediums such as web pages, PowerPoints, videos, etc.Please use the exact colors as listed below. We’ve included color codes for all mediums.
ORANGE
MUSTARDORANGE
BURNTORANGE
PANTONEHEX RGB CMYK HSB
#F68205 PMS 151 C R: 246G:130B: 5
C: 0% M: 60%Y: 100% K: 0%
H: 31°S: 98%B: 96%
#FABB1F PMS 1235 C R: 250G:187B: 31
C: 2% M: 28%Y: 98% K: 0%
H: 43°S: 88%B: 98%
#D45527 PMS 717 C R: 212G: 85B: 39
C: 12% M: 80%Y: 99% K: 2%
H: 16°S: 82%B: 83%
BLUE
RASPBERRY
LIGHTGRAY
#00B5E6 PMS 306 C R: 0G:181B: 230
C: 71% M: 7%Y: 2% K: 0%
H: 193°S: 100%B: 90%
#F0335E PMS 191 C R: 241G: 51B: 94
C: 0% M: 93%Y: 50% K: 0%
H: 346°S: 79%B: 95%
#F6F4F4 PMS 663 C R: 246G: 244B: 244
C: 2% M: 2%Y: 2% K: 0%
H: 0°S: 1%B: 96%
GREEN#84BE3B PMS 368 C R: 132
G: 190B: 59
C: 54% M: 3%Y: 100% K: 0%
H: 87°S: 69%B: 75% 9
V. Typography
The official fonts — to be used in any Lionbridge related material — are as follows:
For Print and Corporate Documents or Other Communications (MS-Word Font):
Corbel Corbel Corbel Italic Corbel Bold Corbel Bold Italic
For Web or Digital Mediums
Headers:
Sansation Light Sansation Light Body Copy:
Helvetica Helvetica Helvetica Black Helvetica Light Condensed
If you work with creative mediums and/or Adobe Creative Suite and don’t have these fonts available, you can download them here.
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VI. Corporate Branding A. Business Cards
New business card templates are being rolled out. Business cards will be issued ONLY when old supplies of old cards have been depleted.
Additional information on how to purchase cards will be distributed in a separate addendum to follow.
Examples of the new card design can be seen below:
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
LinkedIn name
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
LinkdenIn
Global Marketing Ops
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
Global Marketing Ops
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
irst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
First M. Last Position
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
Enterprise Crowdsourcing
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
Enterprise Crowdsourcing
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
First M. LastPosition
1050 Winter StreetWaltham, MA 02451
rst.lastname@lionbridge.com www.lionbridge.com
xxx.xxx.xxxxxxx.xxx.xxxx@twitter
w.m.tw.
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VI. Corporate Branding B. Letterhead
Letterhead should be used for any corporate communication, customer correspondence and/or direct mail. Our new letterhead template can be downloaded here.
1050 Winter Street Waltham, MA 02451 P. 781.434.6000 F. 781.434.6034 www.lionbridge.com12
VI. Corporate Branding C. Email Signatures
Below is an example of the approved Lionbridge email signature. This should be used by ALL employees. Aside from editing the contact information, DO NOT alter this signature in any way, including adding or changing colors, changing the font, adding promotional information, slogans, etc.
Please update your signature immediately.
Instructions on how to format and apply your signature can be found here.
First LastTitle, DepartmentLionbridge Technologies, Inc1050 Winter Street, Suite 2300, Waltham, MA 02451w. xxx.xxx.xxxx | m. xxx.xxx.xxxx | tw. @twittername
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This icon links to the Global Customer Lifecycle video
VII. About LionbridgeIt is important that we describe our company consistently in our external communications. Use the following information when referencing Lionbridge and its businesses.
About Lionbridge Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
Lionbridge Fast Facts+ Founded: 1996
+ Headquarters: Waltham, Massachusetts, United States
+ Employees: 4,500
+ Locations: Solution Centers in 26 countries
+ Revenue: $457.1 million (2012)
+ NASDAQ: LIOX
About the Global Customer LifecycleTM
The Global Customer LifecycleTM (GCL) is a Lionbridge framework that addresses the complexities our customers face in providing a seamless and compelling buying experience for their global customers. Using the GCL approach, our customers are able to gain market share and build loyalty in their international markets. You can read more about the GCL here.
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VII. About Lionbridge (2)
About Lionbridge Enterprise CrowdsourcingLionbridge Enterprise Crowdsourcing (ECS) is a division of Lionbridge Technologies, Inc. (Nasdaq: LIOX), a $450 million provider of crowd-enabled globalization solutions. Lionbridge’s ECS division is dedicated to leading the next generation of outsourcing by leveraging its secure, enterprise-scale crowdsourcing model to help enterprises increase productivity, maximize workforce elasticity and reduce workforce costs. Its proprietary cloud-based technology platform provides an innovative and secure solution to manage the transformative workflows to quickly drive high-quality task results. This platform, combined with Lionbridge ECS’s global crowd of more than 100,000 educated, pre-qualified professionals, provides a robust crowdsourcing solution that offers optimal results for any business project. For more information, please visit www.thesmartcrowd.com.
About Lionbridge Global Marketing OperationsLionbridge Global Marketing Operations (GMO) solutions enable the world’s top brands to adapt, manage, execute and optimize their digital marketing initiatives at every phase of the global customer lifecycle. GMO combines expertise in localization, digital operations and content marketing to improve customer engagement, increase efficiency, and reduce costs. We work with the world’s leading brands and their agencies, the most progressive start-ups, and everyone in-be-tween to create and deliver lasting experiences in any language. Learn more by visiting www.globalmarketingops.com
About Lionbridge Life SciencesLionbridge Life Sciences is the leading provider of language services to medical device developers, pharmaceutical and biotechnology companies, and CROs. We specialize in high-quality translation, linguistic validation, and interpretation services in over 150 languages. Lionbridge Life Sciences clients benefit from our highly specialized network of medically trained linguists, operating in over 40 full-service solution centers across 26 countries. For more information, visit www.lionbridgelifesciences.com
About the Lionbridge Travel & Hospitality PracticeLionbridge is a market leader in the globalization services industry. Through offices in 26 countries and more than 100,000 in-market experts, we help companies manage and improve their global presence. Our dedicated travel and hospitality practice offers a range of services that include translation and localization, website localization, multicultural marketing, global web operations, global search marketing, and global social media. Travel and hospitality organizations rely on Lionbridge to increase their international market share, meet the needs of global travelers online and ensure the integrity of their global brands across all channels.
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VIII. Corporate Collateral
The following corporate collateral templates are available:
Solution Brief
Case Study
White Paper
Capabilities Sheet
If you need content put into a corporate template, please log a request through the Marketing Portal. 16
IX. Presentation Template
The corporate presentation template is available in PowerPoint’s new wide screen format (16:9). PowerPoint 2013 is standardizing on this format as its default setting.
This template includes a variety of slide layouts and a library of icons for your use. It also features a set of corporate overview slides. Choose the slides that work best for your presentation.
To download the PowerPoint template, click here.17
Important things to note:
If printing full-page slides (one slide per sheet), select print option “Scale to Fit Paper” in the printer menu. All other printing options are standard.
If pasting traditional-sized slides into the template, items may shift and require adjustment.
The color and font palette in the new template has been pre-set for your convenience. Do not adjust these settings.
FOR MORE INFORMATIONIf you have questions or need information not covered here, please contact us via the Marketing Portal.
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