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1© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Surf
© 2015 appbackr inc. confidential and proprietary
Delivering Content and Services in Context for Optimal Engagement
© 2017 appbackr inc. confidential and proprietary@trevorcornwell, CEO | trevor@appbackr.com
2© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Surf Makes Sense of Signals to Produce Moments and Clarity for Users
1
User reads many history books User visiting Iceland User receives a video on the history of Iceland
2
User enjoys experimenting with diverse recipes
User schedules late work meeting User receives groceries delivered to make dinner on-time
3
User enjoys political articles User goes for a run User receives Charlie Rose Audible Channel through Prime
3© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Moments combine User Preferences, Real-Time Context, and Purchase Intent
User gets things they need in
context
We find when to deliver them
User integrates services they use
1 2 3
4© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
We make it simple for a User to integrate with the services they already use
Manage Preferences:
- Quiet Times- Never on Commutes- Never off WiFi- etc
1 2 3
5© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Surf Brings Notifications to You at the Perfect MomentExample: a busy work trip to London, England
Old, Unhelpful New, Engaging
Arrive LHR
Arrive at Hotel
First Meeting:90 Minutes
Lunch Meeting
Second Meeting45 Minutes
Free-time
Drinks Meeting
RON
6© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Billion of Untouched Moments Everyday
Average Moments per User per Day
12.46
Places Visited, Calendar Events, Times of Day, Holidays, Changes of Schedule or Behavior
Ripe for engagement with surfaced content and services that are relevant to the Users’ context and plans ahead.
More Engagement à Higher Connection to Users à More Purchases
7© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Producing Strong Results in UK – eBay/Yelp Pilot
Open Rate on Surfaced Moments
60%Increase in Product Engagement
236%
Detailed Analytics Continually Improve Results
App Usage at Shops & Services Surges After WorkdayAll
8© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
The Surf SDK brings Contextual Intelligence to any Android App
Surf Android App
Surf SDK
Location IntelligenceApp Usage
Moment Surfacing
User Tagging
Social Feed
Map Discovery
Moment Creation
User Profiles
9© 2017 appbackr inc. confidential and proprietarySurf index.appbackr.com/surf
Surf
© 2015 appbackr inc. confidential and proprietary
Delivering Content and Services in Context for Optimal Engagement
© 2017 appbackr inc. confidential and proprietary@trevorcornwell, CEO | trevor@appbackr.com
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