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Sustainability is an ongoing process,
not a goal!
Integration of CSR from a business perspective
Integration of CSR from a business perspective
• In this case CSR is to be considered same as Sustainability
• What does “Integration” means?• How do you understand “Business
perspective”• How do you understand “Integration of CSR
from a business perspective”?
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
Stress test- Achieved goals- Stakeholder
satisfactory - KPI (key
performance indicators)
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
SWOT- Strengths- Weaknesses- Opportunities- Threats
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
Issues- Issues found
in the SWOT analysis
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
Comparison- Compare current
strategy to key issues
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
Develop- Develop future
scenarios(CSR)
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
Implement- Implementation
of new developments
Integration of CSR from a business perspective
Monitor Analysis Key Issues Compare Develop Implement
Future scenarios (CSR)
Integration of CSR from a business perspective
• To simplify… • How do you eat an elephant?
Integration of CSR from a business perspective
Integration of CSR from a business perspective
Monitor Performance
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Compare current strategy to key issues
Current strategy
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Compare current strategy to key issues
Current strategy
Strategic gap
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Compare current strategy to key issues
Current strategy
Strategic gapDevelop options
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Compare current strategy to key issues
Current strategy
Strategic gapDevelop options
Evaluate options
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Compare current strategy to key issues
Current strategy
Strategic gapDevelop options
Evaluate options
Strategy choice
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Compare current strategy to key issues
Current strategy
Strategic gapDevelop options
Evaluate options
Strategy choice
Implement strategy
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
Monitor Performance
External
World drivers
Industry drivers
Internal
Historical performance
Core competencesOrganization
drivers
Opportunities
Threats
Strengths
Weaknesses
Key issues
Compare current strategy to key issues
Current strategy
Strategic gapDevelop options
Evaluate options
Strategy choice
Implement strategy
Develop future
CSR scenarios
Analysis
Integration of CSR from a business perspective
• In order to accomplish; you must look at yourself as a brand or company and your surroundings
Integration of CSR from a business perspective
• In order to accomplish; you must look at yourself as a brand or company and your surroundings
• So, where to start?
Integration of CSR from a business perspective
• In order to accomplish; you must look at yourself as a brand or company and your surroundings
• So, where to start?• Value chain perhaps?
Integration of CSR from a business perspective
Chemical industry
Man-made fibers
Yarn formation• Fiber preparation• spinning
Natural fibers
Farmers and growers
Chemical industry• Pesticides• Fertilizers
Chemical industry• Dye-stuff• Chemical
inputs
Fabric formation• Warping• Weaving• Knitting
Wet processing• Preparation• Dyeing• Finishing• Printing
Fabrication• Cutting• Making/
sewing Reta
iler
Textile suppliers and producers Clothes manufacturers Wholesaler - Retailers
Traders, merchants, agents involved at various stages
Consumer
Who
lesa
ler
Integration of CSR from a business perspective
Textile Suppliers
Textile Producers
Manufacturers
Distribution Orders
Distribution Orders
Marketing Demand
Wholesalers
Retailers
End-user
• Key words• Risk assessment• Guidelines• Codes of conduct• Cooperation
Integration of CSR from a business perspective
Textile Suppliers
Textile Producers
Manufacturers
Distribution Orders
Distribution Orders
Marketing Demand
Wholesalers
Retailers
End-user
• Key words• Risk assessment• Guidelines• Codes of conduct• Cooperation
• More key words• Stakeholders • Stakeholder approach• Transparency• Validation
Integration of CSR from a business perspective
• Time for you to eat an elephant…
Integration of CSR from a business perspective
• Workshop• Divide into groups• Get coffee and stretch out• Reflect• Begin
Integration of CSR from a business perspective
Workshop1. Choose a know brand or company not dealing with CSR2. Analyze the brand or company
– Use your own knowledge– Read about the brand or company on the internet– Benchmark with competitors
3. From your analysis allocate key issues (such as CSR)4. Choose and create CSR scenarios5. Compare key issues and scenarios with current strategy6. Find strategic gaps7. Develop and evaluate options8. Choose strategy9. Implement strategy to the brand10. Present and feedback with your neighboring group
For the good and fast students
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