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Sustainable Economic Development
Is it really possible to create value for everyone?
Réunion Island (France), 11-13 September 2013
6 priority lines of action
4
3. A MARKETING PLAN to position & sell the Island
11
Tourist Acquisition
Operational plans
Tourist Satisfaction
and retention
Strategic marketing Operational marketing
STP Strategies Situation Marketing objectives
and strategies
An
aly
sis
1
Cu
sto
me
r sa
tisfa
cti
on
a
nd
re
ten
tio
n
Value design
Value communication
Value distribution
Marketing infrastructure
Industry support
4
Organization, management and monitoring 8
Access to funds 9
Segmentation
Product portfolio
Targeting
2
Bra
nd
po
sit
ion
ing
Ma
rke
tin
g o
bje
cti
ve
s
an
d s
tra
teg
ies
3
. P
rod
uct
. C
luste
r
. S
ou
rce
Ma
rke
t
6 5 7
Sonia Huerta Decodes huerta@thr.es
21
Thank you very much!
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