Synergy Clothing Press Kit

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press kit, summer 2014

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PRESS KIT

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33888.466.0411 EXT. 9

Synergy Organic Clothing creates fashion forward

clothing and yoga apparel for women. Always

striving to be mindful and conscious in every

facet of our business, we produce sustainable

and organic fair trade clothing that lets you look

and feel your best. Radiate effortless style while

treading gently on the earth.

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Kate Fisher, Co Owner and Creative Director talks about Synergy Organic Clothing.

Fundraising--We also pride ourselves on our ability to contribute to efforts in line with

the Synergy philosophy of remaining natural, sustainable and inspired by adventure.

LEARN MORE

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OUR FABRICS ORGANIC, SUSTAINABLE, LOW IMPACT

Organic cotton is grown using methods and materials that

have a lower impact on the environment than conventionally

grown cotton. The cotton is grown without toxic pesticides

and synthetic fertilizers and without the use of genetically

engineered seed. Organic cotton is an environmentally

responsible, comfortable to wear and mindful alternative for

the conscious consumer. All of our fabrics are also made with

low-impact dyes. These dyes have a high absorption rate,

which decreases the use of rinse water and produces less

waste. These purposeful choices ensure environmentally and

socially responsible production practices in every phase of

our manufacturing process.

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Our appliqué designs are individually hand sewn

by skilled crafts-women in Nepal. We adhere to

employment guidelines set forth by fair labor

organizations through advocating higher salaries and

never employing child labor. The production of our

unique appliqué styles empowers this group of 150

women with the ability to work from home, support

their families with the living wage income earned and

gives them a sense of pride and independence. We

believe that people deserve the choice to buy clothing

they feel good about wearing with the knowledge

of where and how it was produced.

HAND STITCHED APPLIQUÉFAIR LABOR, LIVING WAGES, EMPOWERING WOMEN

SYNERGYCLOTHING.COM

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PRINT

Newport Life MagazineSeptember/October 2013Cover, pg 13, pgs 36/37

San Francisco Chronicle Sunday, April 21, 2013Lifestyle Section, L9 - Feature article

888.466.0411 EXT. 9

PRESS

Der Standard September 25, 2013Pg 13 Feature article

Origin.September/October 2013Pg 73

Organic Spa MagazineFebruary 2014Pg 69

The Wall Street JournalTuesday, March 11, 2014Health & Wellness, D3

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Women ages 25-45

Environmentally conscious consumers

Music enthusiasts and fans

30% of web traffic is from a mobile device or tablet

Over 1/3 of web visitors are Apple users

THE SYNERGY RETAIL CUSTOMER

CITIES WITH THE MOST VISITS TO

OUR WEBSITE (6 MONTHS)

Santa Cruz

San Francisco

New York City

Los Angeles

Denver

Portland

Seattle

Chicago

Austin

San Jose

CITIES WITH THE HIGHEST REVENUE

WEB SALES (6 MONTHS)

San Francisco

Denver

Santa Cruz

Los Angeles

Seattle

New York City

Portland

Oakland

Asheville

Austin

888.466.0411 EXT. 9

DISTRIBUTION CHANNELS

• 3 Retail Locations

• over 1,000 wholesale accounts with a large presence in Canada and Australia (synergyorganic.com.au)

• over 17,000 Facebook Fans

• over 150 festivals per year including U.S. Lolapoolza, ACL, Telluride Bluegrass, Outside Lands,

Floyd Fest and the High Sierra Music Festival

• large web presence with an average of 10.5k unique visitors per month

DEMOGRAPHICS • SALES STATS

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SUMMER 2014 COLLECTION & SUMMER 2014 PLUS COLLECTION

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ONLINE RETAILERS

Mod Cloth

Hot Mama

Ruche

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BRICK & MORTAR

U.S. :

Hot Mama

47 locations Nationwide

Whole Foods - Montrose Store

Houston, TX

Whole Foods - Forest Store

Dallas, TX

Whole Foods - Lamar Store

Austin, TX

Foxglove

Berkeley, CA

Milagro

Baltimore, MD

Gypsy Chic

Portland, OR

Mountain High Outfitters

Birmingham, AL

Bittersweet

Charlottesville, NC

Eureka Natural Foods

Eureka, CA

CANADA :

Jeune Amerique

Montreal QB

Ciao Bella

Kamloops, BC

Quest Shoes & Apparel

Campbell River, BC

Sure Thing

Kenora, ON

Marilyn’s

Drumheller, AB

AUSTRALIA (SYNERGY ORGANIC) :

Sattva Yoga Centre

Samford, QLD

Essence of Organics & The Spice Girls

Mareeba, QLD

Greenroom Gallery

Coffs Harbour, NSW

SELECT STOCKISTS

Change Boutique

Madison, WI

Thoughtful Threads

Naples, FL

Valley Girl Boutique

3 locations, CO

Kismet

Denver, CO

Virtue

Asheville, NC

Scarlett Begonia

Nashville, TN

The Root

Kauai, HI

The Root

Helena, MT

Bazaar

Chicago, IL

Farmway

Bradford, VT

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Synergy Organic Clothing was founded by Kate

Fisher during her first trip to Nepal in the fall

of 1993. Inspired by the beautiful fabrics and

textiles of South East Asia and by the friendships

she made there, Kate returned home and began

to design clothing based on this inspiration.

The roots of Synergy were born. In the fall of

2006, she partnered with her husband Henry

Schwab to grow and expand her vision of an

eco-conscious clothing company. Together they

formed a family operated business committed

to producing clothing with the highest

environmental and ethical principles at the core—

a company that also provides employment for

women in Nepal. Since those beginnings over 20

years ago, Synergy has become a global brand

that has won accolades in the press for fair trade

ethics and stylish, fashion forward clothing.

OUR STORY

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PRESS@SYNERGYCLOTHING.COMSYNERGYCLOTHING.COM888.466.0411, EXT. 9831.469.0411, INTERNATIONAL831.426.9163, FAX

SANTA CRUZ FLAGSHIP STORE1229 PACIFIC AVESANTA CRUZ, CA 95060

SAN FRANCISCO STORE969 VALENCIA STSAN FRANCISCO, CA 94110

SOQUEL OUTLET STORE1126 SOQUEL AVESANTA CRUZ, CA 95062

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