Synergy Clothing Press Kit

  • View
    221

  • Download
    0

Embed Size (px)

DESCRIPTION

press kit, summer 2014

Text of Synergy Clothing Press Kit

  • 1PRESS KIT

  • 22

  • 33888.466.0411 EXT. 9

    Synergy Organic Clothing creates fashion forward

    clothing and yoga apparel for women. Always

    striving to be mindful and conscious in every

    facet of our business, we produce sustainable

    and organic fair trade clothing that lets you look

    and feel your best. Radiate effortless style while

    treading gently on the earth.

  • 44 SYNERGYCLOTHING.COM

    Kate Fisher, Co Owner and Creative Director talks about Synergy Organic Clothing.

    Fundraising--We also pride ourselves on our ability to contribute to efforts in line with

    the Synergy philosophy of remaining natural, sustainable and inspired by adventure.

    LEARN MORE

  • 55888.466.0411 EXT. 9

  • 66 SYNERGYCLOTHING.COM

  • 77888.466.0411 EXT. 9

    OUR FABRICS ORGANIC, SUSTAINABLE, LOW IMPACT

    Organic cotton is grown using methods and materials that

    have a lower impact on the environment than conventionally

    grown cotton. The cotton is grown without toxic pesticides

    and synthetic fertilizers and without the use of genetically

    engineered seed. Organic cotton is an environmentally

    responsible, comfortable to wear and mindful alternative for

    the conscious consumer. All of our fabrics are also made with

    low-impact dyes. These dyes have a high absorption rate,

    which decreases the use of rinse water and produces less

    waste. These purposeful choices ensure environmentally and

    socially responsible production practices in every phase of

    our manufacturing process.

  • 88

    Our appliqu designs are individually hand sewn

    by skilled crafts-women in Nepal. We adhere to

    employment guidelines set forth by fair labor

    organizations through advocating higher salaries and

    never employing child labor. The production of our

    unique appliqu styles empowers this group of 150

    women with the ability to work from home, support

    their families with the living wage income earned and

    gives them a sense of pride and independence. We

    believe that people deserve the choice to buy clothing

    they feel good about wearing with the knowledge

    of where and how it was produced.

    HAND STITCHED APPLIQUFAIR LABOR, LIVING WAGES, EMPOWERING WOMEN

    SYNERGYCLOTHING.COM

  • 99

  • 1010 SYNERGYCLOTHING.COM

  • 11

    PRINT

    Newport Life MagazineSeptember/October 2013Cover, pg 13, pgs 36/37

    San Francisco Chronicle Sunday, April 21, 2013Lifestyle Section, L9 - Feature article

    888.466.0411 EXT. 9

    PRESS

    Der Standard September 25, 2013Pg 13 Feature article

    Origin.September/October 2013Pg 73

    Organic Spa MagazineFebruary 2014Pg 69

    The Wall Street JournalTuesday, March 11, 2014Health & Wellness, D3

  • 1212

  • 1313

    Women ages 25-45

    Environmentally conscious consumers

    Music enthusiasts and fans

    30% of web traffic is from a mobile device or tablet

    Over 1/3 of web visitors are Apple users

    THE SYNERGY RETAIL CUSTOMER

    CITIES WITH THE MOST VISITS TO

    OUR WEBSITE (6 MONTHS)

    Santa Cruz

    San Francisco

    New York City

    Los Angeles

    Denver

    Portland

    Seattle

    Chicago

    Austin

    San Jose

    CITIES WITH THE HIGHEST REVENUE

    WEB SALES (6 MONTHS)

    San Francisco

    Denver

    Santa Cruz

    Los Angeles

    Seattle

    New York City

    Portland

    Oakland

    Asheville

    Austin

    888.466.0411 EXT. 9

    DISTRIBUTION CHANNELS

    3 Retail Locations

    over 1,000 wholesale accounts with a large presence in Canada and Australia (synergyorganic.com.au)

    over 17,000 Facebook Fans

    over 150 festivals per year including U.S. Lolapoolza, ACL, Telluride Bluegrass, Outside Lands,

    Floyd Fest and the High Sierra Music Festival

    large web presence with an average of 10.5k unique visitors per month

    DEMOGRAPHICS SALES STATS

  • 14

    1

    SUMMER 2014 COLLECTION & SUMMER 2014 PLUS COLLECTION

    14 SYNERGYCLOTHING.COM

  • 1515

    ONLINE RETAILERS

    Mod Cloth

    Hot Mama

    Ruche

    888.466.0411 EXT. 9

    BRICK & MORTAR

    U.S. :

    Hot Mama

    47 locations Nationwide

    Whole Foods - Montrose Store

    Houston, TX

    Whole Foods - Forest Store

    Dallas, TX

    Whole Foods - Lamar Store

    Austin, TX

    Foxglove

    Berkeley, CA

    Milagro

    Baltimore, MD

    Gypsy Chic

    Portland, OR

    Mountain High Outfitters

    Birmingham, AL

    Bittersweet

    Charlottesville, NC

    Eureka Natural Foods

    Eureka, CA

    CANADA :

    Jeune Amerique

    Montreal QB

    Ciao Bella

    Kamloops, BC

    Quest Shoes & Apparel

    Campbell River, BC

    Sure Thing

    Kenora, ON

    Marilyns

    Drumheller, AB

    AUSTRALIA (SYNERGY ORGANIC) :

    Sattva Yoga Centre

    Samford, QLD

    Essence of Organics & The Spice Girls

    Mareeba, QLD

    Greenroom Gallery

    Coffs Harbour, NSW

    SELECT STOCKISTS

    Change Boutique

    Madison, WI

    Thoughtful Threads

    Naples, FL

    Valley Girl Boutique

    3 locations, CO

    Kismet

    Denver, CO

    Virtue

    Asheville, NC

    Scarlett Begonia

    Nashville, TN

    The Root

    Kauai, HI

    The Root

    Helena, MT

    Bazaar

    Chicago, IL

    Farmway

    Bradford, VT

  • 1616 SYNERGYCLOTHING.COM

  • 1717888.466.0411 EXT. 1

    Synergy Organic Clothing was founded by Kate

    Fisher during her first trip to Nepal in the fall

    of 1993. Inspired by the beautiful fabrics and

    textiles of South East Asia and by the friendships

    she made there, Kate returned home and began

    to design clothing based on this inspiration.

    The roots of Synergy were born. In the fall of

    2006, she partnered with her husband Henry

    Schwab to grow and expand her vision of an

    eco-conscious clothing company. Together they

    formed a family operated business committed

    to producing clothing with the highest

    environmental and ethical principles at the core

    a company that also provides employment for

    women in Nepal. Since those beginnings over 20

    years ago, Synergy has become a global brand

    that has won accolades in the press for fair trade

    ethics and stylish, fashion forward clothing.

    OUR STORY

  • 18

    PRESS@SYNERGYCLOTHING.COMSYNERGYCLOTHING.COM888.466.0411, EXT. 9831.469.0411, INTERNATIONAL831.426.9163, FAX

    SANTA CRUZ FLAGSHIP STORE1229 PACIFIC AVESANTA CRUZ, CA 95060

    SAN FRANCISCO STORE969 VALENCIA STSAN FRANCISCO, CA 94110

    SOQUEL OUTLET STORE1126 SOQUEL AVESANTA CRUZ, CA 95062