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Linda EathertonManaging Director, PartnerGlobal Food & Beverage Practice& Global Practices Development
TALK TECH TO ME:Opportunity or Recipe for Disaster?
TECHNOLOGYis feeding the future of food
MANY CONSUMERS FEAR SCIENCE in their food
food technology science yukfood
technology
science
yuck
Others simply can’t
DIGEST IT
SCIENCE SUSPICIONleads to
food inspection
New consumer
TRIPLE BOTTOM LINE
ENGAGE, don’t talk at me!
8
TRANSPARENCY
opportunities to learn
☐ Access
☐ Cues
☐ Invitations
☐ Signals
☐ Opportunities
MIND THETRANSPARENCY
TRAP
WHAT WE KNOW NOW
• Ketchum to add bullets with data points
CLOSE THE TECH TRANSFER GAP by engaging consumers early and often
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