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7/28/2019 TCS Bus Service
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A luxurious Bus Service By TCS
IB&M . UET
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Introduction
Younas Ali MS-001
Usman Ali MS-003
Ammar Pervaiz MS-019
Almira Azam MBA-005
Sana Yousaf MBA-013
Majid Mustafa MBA-042
Achievers
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Usman Ali
MS-003
Achievers
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Company Introduction
Came into being 1983.
TCS is Pakistani Company.
Have a Large scale transport fleet.
Having transport Management Experience.
Knowledge of Routes and Market potential.
Strong Relationships with Corporate Customers.
Having vast experience of Driving, Trucking, and logistics.
Achievers
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Research Insight
DATA ?? To b done by usman on morning.
Achievers
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Research Insight
DATA ?? To b done by usman on morning.
Achievers
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Research Insight
DATA ?? To b done by usman on morning.
Achievers
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Company Offerings
Achievers
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Destiny"
Achievers
Experience The Lavish Journey
A luxury bus service by TCS. This include the
luxury travel experience to passengers and
offer a rapid courier services delivered
within hours.
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Younas Ali
MS-001
Achievers
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PESTEL
Achievers
(Environment) Moderate
(Politico Economic) ElasticPolitical
(Environment) Moderate
(Condition & Cycle) Austerity, RecessionEconomic
Demonstration
Brand ConstiousnessSocialUp to date Technology
Potentially Emerging New TechnologiesTechnological
Pollution
Global WarmingEnvironmental Intellectual Property Rights
Immoral PracticesLegal
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Strengths:Local Company (patriotism).
Experience in Services Sector.
Well Reputed Brand.
Strong Relationships in local market.
Wide Network.
Weakness:TCS does not have expert I.T. Systems
and support.
Relies on international partners for
foreign operations.
Opportunities:Expand and diversify toward bus service.
End up the monopoly of Daewoo to cater
upper class.
Because of failure of train in Pakistan
people are shifting toward buses.
Can Synchronize with other services of
TCS.
Threats:Competitor can copy the services
provided
Political insatiably and law and order
situation.
Established competitors in existing field.
Failure of service and lose of investment.
SWOT
Achievers
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Almira Azam
MBA-005
Achievers
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Competitor Analysis
Achievers
As our service in market is new with value added featuresof Luxury seats, Wi-Fi, fresh food facility, music and live TV
channels, Magazines and 24 hours service facility. Theres
no direct competitor of ours. However Indirect
Competitors are;
Daewoo Bus Service
Bilal Daewoo Bus Service
Niazi Bus Service
Faisal Movers
Metro Bus service (intra city)
Skyways
Rehbar Express
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Competitor Analysis
Achievers
Daewoo Bus ServiceExpress Bus Service
City Bus Service
Cargo Service
Shortcomings
Old Buses
No Tracking of Bus
No Internet facility during Traveling
No Advanced Technology Entertainment
Refreshment menu remain same all the day
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Competitor Analysis
Achievers
Other bus ServicesBilal Daewoo Bus Service
Niazi Bus Service
Faisal Movers
Skyways
Rehbar Express
Shortcomings
Old & Local Buses.
No Tracking of Buses.
No Internet facility during Traveling.
No Advanced Technology Entertainment.
Refreshment menu remain same all the day.
Lower Price, Lower Standards.
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Marketing Mix of Services
Achievers
Product
Price
Place
Promotion People
Process
Physical Evidence
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PRODUCT
Achievers
Objectives
Quality Services
Safe and Secure
Time Saving
Luxurious Traveling Experience
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PRODUCT
Achievers
Features
Smooth Drive with Luxury and relaxing seats.
Ambiance.
Fresh Food.
Audio video entertainment for adults.Internet Facility for business class.
Gaming entertainment for children's.
Centrally heated and air conditioned.
24 hour services.
Computerized ticketing and tracking.
Courteous bus hostess.
Armed security guard.
Magazines.
Expert and safe drivers.
Toilet.
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PRODUCT
Achievers
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PRODUCT
Achievers
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Majid Mustafa
MBA-042
Achievers
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PRICE
Achievers
Objectives
Product Quality Leadership
Gaining Maximum market share
Current Profit Maximization
Survival in industry
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PRICE
Achievers
Our Pricing Strategy
Value Based Pricing Strategy
Market Penetration Strategy
Value Based Pricing:Price set in accordance with customer perceptions about the value of
the service.
Market Penetration Pricing:Lower Price set to penetrate into the market.
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PRICE
Achievers
Our Pricing Strategy
Value Based Pricing Strategy
Market Penetration Strategy
Value Based Pricing:Price set in accordance with customer perceptions about the value of
the service.
Market Penetration Pricing:Lower Price set to penetrate into the market.
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PRICE
Achievers
Cost & Feasibility
We must have 1000 Million in hand before starting this
business.Construction= 120 Million
Equipment= 100 Million
Buses= 400 Million
Other Expenses= 200 million
Detailed Costing
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PLACEMENT
Achievers
ObjectivesOur objective is that we can serve our customer everywhere they
need our services.
As we are new in market so our first priority is that we will try to
cover all the cities of Pakistan.
We will also provide our services internationally but in selective
countries.
We will try to select places carefully which we can reach easilywithout any delay so that our customer didnt suffer.
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PLACEMENT
Achievers
Strategy
Direct Bookings
Email Bookings
Booking Via WebsiteBooking Via Call
Cities
LahoreIslamabad
Faisalabad
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Ammar Pervaiz
MS-019
Achievers
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Achievers
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PROMOTION
Achievers
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PROMOTIONAL PLAN
Achievers
Market Potential: We believe we have huge potential in Market.
Target Market: Our target market is people belong to Upper MiddleClass, Upper Lower Class. Corporate Business Class, Including; males
and females of all ages.
Market Positioning: Luxury Traveling, Best in Design, Technology,
Usefulness, Convenient, Value, & Quality.
Objectives:Gain Immediate Presence.
Create Awareness of offerings.
Build Strong Image of Good Services.
Generate Loyalty through Experience.
Create Attention, Interest, Desire and Action to buy.
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PROMOTIONAL PLAN
Achievers
Budget:We assume that we have enough budget for promotionpurpose.
Promotion Mix:Advertising: Informative & Persuasive Advertising. Institutional
Advertising & Services Advertising.
Advertising Media: Television, Radio , Newspapers , Magazines, TCS
Packaging, TCS Representatives.
Online Marketing: Google, Face book, Twitter, Official Website.
Public Relationships: Event Sponsorships, Consumer Awareness, Service
Publicity.
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PEOPLE
Achievers
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PEOPLE
Achievers
Objectives
Deliver a message of a brand with high quality.
Provide Quality Services in a good way.
Gain customer Attraction with the help of well educated staff.
Strategy
Effective attitude and appearance.
Strict rules & regulations.
Aim to produce best employees by providing the best Training& Development, Compensation, Working Environment,
Empowerment.
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Sana Yousaf
MBA-013
Achievers
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PROCESS
Achievers
Objectives
To introduce Simple, Convenient, and reduced waiting time
system.
Strategy
Smooth processing from booking to end experience.
Value addition in service process.
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PROCESS
Achievers
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PHYSICAL EVIDENCE
Achievers
Objectives
To provide a state of the art traveling experience a customer
can never forget.
To provide the best ambiance.
To provide the best facilities.
Strategy
Fully furnished waiting rooms.
New luxury buses with full technical support.Temperature sensitive low noise friendly environment.
Well dressed staff.
Best advertising and document designing.
Technically equipped Website.
Customer Service Centers.
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Conclusion
Achievers
TCS has 30 years experience in services business, have strong
relation with financial institutions nationally and internationally.
So TCS have no any problem in starting of this kind of services.
TCS can gain its courier and cargo service up to its best level by
starting services, While other services those were not available
on the Islamic events, or strikes days TCS can capture those
customers.
DAEWOO have old buses with obsolete technology, TCS have
state of the art Telecommunication technology satellite based so
it can offer better connectivity through internet even travelling,
those will attract the business class, and upper class customers.
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Thanks for the endurance.
We hope there is nothing left to ask about.
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