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IABM Copyright 2019@THEIABM www.theiabm.org
Telkomsel Case StudyThierry Fautier,
VP Video Strategy, Harmonic.
IABM Copyright 2019@THEIABM www.theiabm.org
Harmonic, the worldwide leader in video delivery technology and services, enables media companies and service providers to deliver ultra-high-quality broadcast and OTT video services to consumers globally. The company has also revolutionized cable access networking via the industry’s first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software-as-a-service (SaaS) technologies, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and VOD content on every screen.
As Vice President of Video Strategy, Thierry Fautier is in charge of defining and driving the execution of the long term strategy of Harmonic’s video business and has been instrumental in creating new markets such as IPTV, OTT, UHD and more recently VR. He is the current President of the Ultra HD Forum, the global organization responsible for promoting market adoption of UHD by defining industry best practices for the phased introduction of the wide set of technologies that will facilitate the next-generation viewing experience and a co-founder and board member the VR Industry Forum whose charter is to further the widespread availability of high quality audiovisual VR experiences for the benefit of consumers. Fautier is also co-chair of the MPEG Roadmap committee that is tasked to present the 2020 MPEG roadmap to the industry. Previous experience at Harmonic includes leadership positions in Solutions Marketing, covering major markets, including broadcast, cable, telco, DTH and OTT, as well as multiscreen initiatives. He is the designated speaker at Harmonic for international conferences as well as for press and analysts interviews.
Introduction
IABM Copyright 2019@THEIABM www.theiabm.org
Agenda
Project Structure
Architecture
Overview
Usage
Customer motivation
Conclusion
Facts
Looking forward
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NEW Video SaaS Deployment for Mobile OTT Service: TELKOMSEL
193 Million Mobile Subs in Indonesia Unprecedented Four Weeks From
Concept to Deployment
550K Concurrent ViewersIncreased Bandwidth Efficiency
with EyeQ™ Technology
IABM Copyright 2019@THEIABM www.theiabm.org
Very low fee to entice mobile sub to watch matches
To upsell mobile data plan from increased service usage
“Rinse & repeat” with other events & expanded channel lineups
Customer’s Motivation
Use FIFA’18 WC as a tool to launch MAXStream OTT service
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SaaS Live Sports Solution
User Experience Management
TV Streaming
Content Delivery Network
Video SaaS
Live
VOD
Transcode Package Encrypt Origin
Live ingest
Capture
Teleport as a Service
Ingest Transmit
Integrated End-to-End SaaS Channel Origination Solution
SaaS Live Sports Solution
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An Entire Cloud-Based Solution
Fast TTM
Entirely managed by Harmonic & Accedo
Only solution to ramp up 4M subs in 30 days
Pay as You grow model
IABM Copyright 2019@THEIABM www.theiabm.org
User Experience Management
TV Streaming
SDP
DRM
Encoding
Origin
Teleport
IaaSCDN
E/E solution between Accedo & Harmonic
Project Structure
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Value Propositions to Telkomsel • Fully SaaS from downlink to delivery• Fast launch and time to market• Simplicity, flexibility and elasticity• No HW & SW Infra to manage & maintain
From• Long and tedious process to build system on premise • Capex intensive investment• ROI justification and high investment risk factor
To• Fully managed E2E OTT video SaaS• Production to launch within 1 month• Monthly opex and minimize investment risk• Pay as you use• Lower opex cost – No complexity to manage
Managed, hosted and Maintained By Harmonic
Ingest Playout Graphics Transcode Encrypt Package OriginCDN
Delivery
DRM (Castlabs) CMS
KMS API
SubscriberManagement
User Apps
Powered by
ContentOrigination
Teleport as a service
Ingest Transmit
Telkomsel OTT Service Architecture
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1. E2E SaaS OTT service from downlink to delivery (SD & HD mixed)
2. Teleport service offered to manage downlink and delivery to VOS360 as opex service cost
3. CDN included with Akamai with additional services to support zero rating and API caching
4. Content aware video compression, EyeQ deployed for FIFA World Cup service to enhance QoE and QoS
5. All 64 matches from FIFA World Cup will be delivered exclusively via OTT by Telkomsel for Indonesia market
6. Less than 4 weeks from deployment to live including teleport service, Castlabs DRM integration, Akamai delivery setup, Accedo app testing and getting final user acceptance
7. Not a single piece of cable, hardware or software installed at customer premises to deliver this service
Fun Facts
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VOS360 production cluster spin up on
10 May
System handover03 June
FIFA WC 1st match starts Russia vs
Egypt
Telkomsel softlaunch
OTT service
Telkomsel – FIFA World Cup Usage until 23 June 2018
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10x ratio between min/max matches' traffic
Akamai Traffic
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DRaaS
Digital Ad Insertion
Live Sport reinvented
Linear UHD Playout
Looking Forward: What Cloud Can Bring
IABM Copyright 2019@THEIABM www.theiabm.org
E/E SaaS solution by Harmonic & Accedo
MAXStream for the FIFA’18 WC was a huge success
Same solution can be deployed for any major sports event
Proven scalability with 4M subs
Pay as you grow model
More info to come through case study
Do you have a sport project ?
Conclusions
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