The #1 Social Network Profiling solution - Emarsys...

The #1 Social Network Profiling solution

Hello!

Xeerpa is the most advanced Social Network Profiling solution, a Big Data

Software as a Service (SaaS) designed to help Marketing teams obtain a

very rich individual social profile of each of their customers and fans of their

brands in the social networks.

Xeerpa is a technology company based in Madrid with sales and support

teams in Amsterdam, London, Mexico DF and Düsseldorf.

www.xeerpa.com

Do you really know your users and fans?

If we knew their individual interests, favourite brands, products and places,Wouldn’t it be easier to send more personalised and effective marketing communications?

What do you know about your customers?

Demographics (sex, age, …)

Monetary value (monthly revenue, LTV, …)

Behavioural (frecuency, season…)

Relational (call center, online …)

How about their social preferences?

Interests (media, hobbies, brands…)

Travel (checkins, geo-positions…)

Influence (friends, followers…)

Engagement (brands, products, competitors, partners…)

Demographics (sex, age, …)

Monetary value (monthly revenue, LTV, …)

Behavioural (frequency, season…)

Relational (call center, online …)

Xeerpa: The #1 Social Network Profiling Solution

- Name, Email, Age, Location… - Languages, CRM id… - Professional and Educational profiles

- Social Influence, Engagement and Promotioner Scores…- Posts, Twits, Conversation topics…

- Interests in 300+ categories (Sports, Fashion, Travel…) - Likes and Follows analysis… - Places: Geo-Locations, Check-Ins…

Xeerpa Social Index: 7.5

How is Iberia doing it? Connecting Xeerpa to the social login in… websites

CRMCRM/BI

InstagramFacebook Twitter LinkedIn Google+

User consent

Social login

How is Heineken doing it? Connecting Xeerpa to social login in… Promotions

CRMCRM/BI

InstagramFacebook Twitter LinkedIn Google+Social login

CRMCRM/BI

InstagramFacebook Twitter LinkedIn Google+

Social login

How is Real Madrid doing it? Connecting Xeerpa to social login in… Apps for mobile devices

Consentimiento del usuario

How is Meliá doing it? Connecting Xeerpa to social login in… Wi-Fi hotspots at hotels and resorts

CRMCRM/BI

InstagramFacebook Twitter LinkedIn Google+

Social login

Xeerpa makes your CRM “Social”

OFFLINE

ONLINE

SOCIAL

CUSTOMER KNOWLEDGE - CRM

CONT

ACT C

HANN

ELS

ANAL

YTICA

L LAY

ER

PROF

ILING

Social login

Sales

SurveysWeb / SEO e-commerce

Listening

e-Mailings Gamification

Social appsAdve

rtisin

gComplement your CRM with the social profiles of your customers

Who is using Xeerpa

Consumo

Medios

Retail

Viajes

BSU

Otros

Agencias

Integradores de tecnología

Proud to work for…

Social Listening vs Social Profiling

Social Listening Analysis of conversations

Social Profiling Analysis of users

Find out more about the differences between Listening and Profiling in our blog

By their interests By their professional profile By the places they visit By their social score

Easily segment your fans…

LifestyleRunners

LifestyleFashion

LifestyleTravel

LifestyleMums

7.6%Cliente #12891

Scores

89

Lorem ipsum

5.5 1.6 8.0

25%

27.6%Cliente #25787

Scores

5.4

Tramos de valor

5.1 1.7 8.0

87%

33.1%Cliente #31452

Scores

3.2

Tramos de valor

5.9 1.5 7.7

50%

87.6%Cliente #88554

Scores

6.1

Tramos de valor

6.2 1.4 7.9

25%

CRM

Select targets for personalised campaigns

LifestyleCamping

Identify the most popular brands, products and blogs in 300+ categories

Identify Brand Ambassadors VIP clients

Analyse their favourite stores and places

Iberia: Analysing geo-locations

Xeerpa provides Iberia with key information about the places its users and fans visit, including frequency. Iberia can match this information with the CRM identifying which users fly with Iberia and which ones are using another airline, improving the personalization of the marketing campaigns

Caprabo: Loyalty Card, Caprabo ID

Facebook Twitter

CRMCRM/BI

Benefits of Social Profiling

http://www.xeerpa.com/social-profiling-case-study-xeerpa-canalplus/

Xeerpa helps CANAL+ segment their communications, improving the ROI of their mailing campaigns by targeting the correct customers

Shiseido: Identifying Brand Ambassadors

CRM

Facebook: apps and promos

Ginza Club: Social Login

360º Profile: Social + Transactional

Frequent shoppers

Not purchasing

Non influential Influential

AMBASSADORS

Shiseido launches specific campaigns to its Brand Ambassadors: influential users with high engagement in the social networks (Xeerpa), who are also very good customers (CRM)

Real Madrid: Advanced fans segmentation

Fashion

Base: 33,1% Avg. Age: 24Females: 88,8%Influence: 7,0 Engagement: 3,2 Promotional: 8,3

Lifestyle: Runners

Base: 28,7% Avg. Age: 27Females: 42,1%Influence: 8,0 Engagement: 5,2 Promotional: 4,7

Electronics

Base: 71,3% Avg. Age: 32Males: 60,2%Influence: 5,2 Engagement: 8,2 Promotional: 9,7

Cinema & Theatre

Base: 32,7% Avg. Age: 37Females: 42,1%Influence: 5,7 Engagement: 9,2 Promotional: 2,4

Increase loyalty, through personalized experiences

Pack for VIP Runners

Prisa: Content sponsorship

Xeerpa helps PRISA analyse the most popular artists amongst their audience, to collaborate in campaigns and marketing initiatives

15% of the audience are following Ariana Grande• 28% follow her in Twitter

• They score 6,9 in Influence

• 21 years old average

• 75% are females

• They also like Katy Perry

• They watch MTV (41% vs. 21% total)

CTO improvements with Xeerpa-based segmentation

Iberia: Social Seating

Passengers onboard Iberia flights can connect with their social account to find seats next to other passengers who share the same interests or work in the same industry

Prisa: Personalised contents, DMP integration

Xeerpa helps PRISA (El País, As, Rolling Stone…) offer personalised contents and advertising based social segmentation

Heineken

CRM

Lexus: Identifying qualified leads

Xeerpa analyses the Likes, interests and geo-positions at Estilo Lexus and Facebook promos, identifying users that may qualify for test drives.

Full data access

Xeerpa gives you multiple ways to access your data…

CRM

SQL

Dashboards CRM sync SQL database Excel exports Facebook Custom Audiences API

InstagramFacebook Twitter LinkedIn Google+

Why not try it first?

1.- Implement Social Login or connect Xeerpa to your existing Social Login, promo or app - Aprox. 3 days 2.- Facebook’s permissions approval process - Aprox. 5 days 3.- Go live, obtain data from users in real time - Recommended 1 month 4.- Data analysis, identify key segments for your business, select targets for campaigns - 1 week 5.- Activate campaigns based on previous segmentation and targeting: Increment the ROI

Technical configuration Data capture Analysis, segmentations

1 2 3 4 5

Activation, conversionCRM

Consult cost

hello@xeerpa.com

xeerpa.com

Thank you