THE 1ST VIETNAM INT’L COFFEE AND DESSERT FAIR 2016 June...

CONTENT

I . Online Marketing

II. Off-line Marketing

1. WEBSITE2. FACEBOOK3. LINKED IN4. WEB BANNER5. PR ARTICLE6. MICRO AD7. EMAIL MARKETING

ONLINE

www.vietrf.com

Audience Overview from May 20 – June 19, 2016

33,628USERS

101,079PAGE VIEWES

WEBSITE

FACEBOOK (WWW.FACEBOOK.COM/VIETRF2013)

Overview from May 24 – June 20, 2016

6,540 PAGE LIKES

21,606 PEOPLE REACH

4,647 PAGE VIEWS

27,630 POST ENGAGEMENT

FACEBOOK (PARTNERS | EXHIBITORS )

Vffranchiseconsulting

Retail-Franchise-Asia

Vinexad

AMA Exhibitor Eye Level Vietnam (Exhibitor)

LINKED IN

www.linkedin.com/in/vietrfwww.linkedin.com/company/VF-Franchise-Consulting

WEB BANNER

Youngstyle.vnHiephoibanle.com Nhipcaudautu.comVma.org.vn

Nhuongquyenvietnam.comNhuongquyenvietnam.com vffranchiseconsulting.com

WEB BANNER

Worldfranchiseassociates.com Worldfranchiseassociates.com Vffranchiseconsulting.com

Vnfranchise.vn Franevent.org Vnfranchise.vn Vffranchiseconsulting.com

Media Headline/Link

Ticketbox Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016

Vinaxad Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016

Nhip cau dau tu Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016-co-hoi--tiem-nang--kho-khan

Retail and Franchise Asia Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016

Vnexpress Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu

Ybox Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016

Tap chi Doanh nghiep va Thuong mai

Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016

Tradepro Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016

Tin dia oc Sap-khai-mac-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016

Nizzino Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

PR ARTICLE ( Total 93 Online Articles )

PR ARTICLE ( Total 93 Online Articles )

Media Headline/Link

Dien dan Doanh nghiep Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

Doanh nhan cuoi tuan Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

Nguoi lao dong Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

Vietnam MarketingAssociation

Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

Dailo Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

Association of Vietnam Retailers

Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

VN Franchise Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

EBIV Trien-lam-nhuong-quyen-thuong-hieu-va-nganh-ban-le-duy-nhat-tai-viet-nam-2016-mien-phi

BNews Khai-mac-nhieu-trien-lam-quoc-te-tai-tp-ho-chi-minh

Bao moi Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016

Step Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

PR ARTICLE ( Total 93 Online Articles )

Media Headline/Link

Atexpats Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

Monday Vietnam 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Saigon dau tu Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen

Wassup Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen

Kinh te Da Nang Su-kien-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-tai-tp-hcm-co-hoi-cho-cac-nha-khoi-nghiep

Kien Long Bank 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Thong tin su kien Viet Nam Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016http://thongtinsukien.com.vn/DetailSuKien.aspx?idsk=1125

Xem bao moi Trien-lam-quoc-te-ve-banh-ngot-ban-le-va-nhuong-quyen

Viet bao Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

Song moi Trien-lam-nhuong-quyen-thuong-hieu-2016-san-choi-thiet-thuc-cho-doanh-nghiep-va-start-up

Bao Giao duc Online 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

PR ARTICLE ( Total 93 Online Articles )

Media Headline/Link

Tuoi tre Online 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

HTV 350-gian-hang-tai-trien-lam-nhuong-quyen-thuong-hieu-va-ban-le

Bao ve Nguoi tieu dung Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016

Viettimes 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn-60810

Nhat bao Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu

Cafef 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

ATZ - Exhibitor Atz-tham-gia-trien-lam-nhuong-quyen-thuong-hieu

Cafebiz 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

AMA - Exhibitor Dong-hanh-cung-anh-ngu-ama-american-academy-tai-retail-franchise-show-2016

VN Marketer 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-VN

Small and Medium BusinessCorperation

Co-hoi-ket-noi-kinh-doanh-viet-han-2016

PR ARTICLE ( Total 93 Online Articles )

Media Headline/Link

Vietstock 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Xuc tien Binh Thuan 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Gao Hoa Lua - Exhibitor TRIEN-LAM-QUOC-TE-NGANH-BAN-LE-VA-NHUONG-QUYEN-2016

VN Money Trien-lam-quoc-te-ve-banh-ngot-ban-le-va-nhuong-quyen

Nguoi lao dong Trien-lam-ve-nganh-ban-le-va-nhuong-quyen-lon-nhat-viet-nam

Bao moi (17/5/2016) Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen

Fievent Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen

Tin nong thuong hieu 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Global Art - Exhibitor Gac-viet-nam-tai-vietrf-2016

Vietstock Thi-truong-ban-le-van-con-nhieu-khoang-trong

Flc 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

VATA 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

PR ARTICLE ( Total 93 Online Articles )

Media Headline/Link

All Events Vietnam-intl-retail-and-franchise-show

HCC - WTO 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Dau bao Thi-truong-ban-le-van-con-nhieu-khoang-trong

Bao Dau thau Ho-tro-ket-noi-giao-thuong-viet-nam-han-quoc

Xem bao moi 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Bstyle Thi-truong-nganh-ban-le-va-nhuong-quyen-viet-nam-co-hoi-tiem-nang-thach-thuc

VN Travellive Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

San giao dich 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

HEPZA Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

Tin nong Thi-truong-ban-le-van-con-nhieu-khoang-trong

Tam nhin 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn

Tin kinh te Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

Media Headline/Link

HAMEE Chuong-trinh-ket-noi-giao-thuong-viet-han-2016

VTV Online 7-su-kien-dang-chu-y-se-dien-ra-trong-tuan-nay

Cafebiz Chan-canh-e-am-o-trung-tam-thuong-mai-doanh-nghiep-dua-xuong-pho

SMI Chuong-trinh-toa-dam-chu-de-tu-duy-lai-marketing-trong-hoi-nhap-kinh-te-asean

Thoi bao today 7-su-kien-dang-chu-y-se-dien-ra-trong-tuan-nay

Tin event Trien-lam-nhuong-quyen-thuong-hieu-va-nganh-ban-le

Tin tuc 247 Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu

Unimedia - Exhibitor Unimedia-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016

Tidas - Exhibitor Tidras-tham-gia-hoi-thao-trien-lam-quoc-te-nghanh-ban-le-va-nhuong-quyen-thuong-hieu-tai-tp-ho-chi-minh

Gia Long Adv Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-Nganh-Ban-Le-2016

Bao Nguoi Viet 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-VN

Gian hang hoi cho trien lam Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

PR ARTICLE ( Total 93 Online Articles )

Media Headline/Link

Motthegioi Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016

Thiet ke mang gia re Thi-truong-ban-le-van-con-nhieu-khoang

Doanh nhan moi Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016

Tradepro Vietnam-international-retail-franchise-show-2016

Vietmaz Hcm-city-hosts-annual-intl-retail-and-franchise-show

Talk Vietnam Hcm-city-hosts-annual-intl-retail-and-franchise-show

Cnbc Media Three-intl-trade-shows-kick-off-together-in-hcm-city

Eventeye Vietrf-(vietnam-int-l-retail-franchise-show)

Thaifranchise Center Vietrf-(vietnam-int-l-retail-franchise-show)

Qufair Vietnam Int’l Retail and Franchise Show

Ags Vietnam Int’l Retail and Franchise Show

Hong Kong BusinessAssociation Vietnam

COEX EXHIBITIONS IN THIS JUNE, 2016

PR ARTICLE ( Total 93 Online Articles )

RETARGETING DIGITAL MARKETING VIA MICRO AD

BANNER RETARGETING BLADE

6,855,729 Impressions9,681 Clicks

CONTEXTUAL BANNER

10,160 Clicks

9gag.com

8,381,533 Impressions

Businessinsider.com

RETARGETING DIGITAL MARKETING VIA MICRO AD

Tin247.com

Thefreedictionary.comreuters.com

thesaigontimes.vn vietnamnet.vn

EMAIL MARKETING

Database Quantity Times

Coex 100,00 10

VF Franchise Consulting 2,000 2

Retail and Franchise Asia 2,500 1

Dutch Business Association in Vietnam 100 1

Thai Sa 100 1

Vietnam Hotel Association 100 1

TBA 100 1

Hong Kong Business Association Vietnam 100 1

Da Nang Small and Medium Enterprise Association

100 1

TOTAL 1,996,900 19

EMAIL MARKETING

June 17

May 19April 20

April 28

1. SMS MARKETING2. PRINT AD3. TV4. POSM5. ACTIVATION

OFF-LINE

SMS MARKETING

Date Network Quantity

31/5/2016

Mobifone 21,027

Vinaphone 6,966

Viettel 8,181

6/6/2016

Mobifone 21,691

Vinaphone 6,966

Viettel 8,173

8/6/2016

Mobifone 19,698

Vinaphone 6,966

Viettel 8,179

Total 107,847

PRINT AD

FORBES MAGAZINE YOUNG STYLE MAGAZINE

DOANH NHAN SAI GON CUOI TUAN

PRINT AD

BIZ CLUES MAGAZINE

OTO XE MAY MAGAZINETUOI TRE

NEWSPAPERTHANH NIEN NEWSPAPER

TV

ANTV June 9, 2016https://youtu.be/n5OwaKqsdO4

M Channel June 9, 2016https://youtu.be/3oIc3rp7x7Q

HTV9 June 8, 2016https://youtu.be/hBJ8sJkmkUo

INFOTV, June 8, 2016https://www.youtube.com/watch?v

=U80TnAyhpOQ

5,000 VIP INVITATIONS

50,000 INVITATIONS

To Vietnam GovernmentEmbassy – ConsulateChamber of Commerce – AssociationMain Local DistributionSupermarket – Retail Store Owner

To O to Xe may Magazine: 10,000Exhibitor: 26,000Activation: 14,000

2,000 DIRECTORY BOOKS

10,000 FLYERS

Released On-site To

ExhibitorsVisitorsMedia

Buyerslp

POSM

POSM

buildingsrestaurantsexhibitor’s shops

at80

150Standees

Posters1 Banner

at Lotte Mart

ACTIVATIONRELEASING INVITATION IN BUILDINGS

No. Of Invitations

14,000

Time

June 6 – June 8

No. Of Buildings

36

ACTIVATIONCALL CENTER

Time June 2 – June 8

Total Called Visitors

21,000 visitors

300 call per day

ONLINE

Item Achievement

1.1 Website Total 101,079 Pageviews from May 20 – June 19, 2016

1.2 Facebook Vietrf - Partners – Exhibitors

1.3 Linked In Vietrf - VF Franchise Consulting

1.4 Web Banner 14 Web banners

1.5 PR Article About 93 online articles

1.6 Micro Ad Total 15,237,262 Impressions &19,841 Clicks

1.7 Email Marketing Total 1,996,900 database within 19 sending times

OFFLINE

2.1 SMS 107,847 Mobile Subcribers

2.2 Print Ad 8 Print Articles on 6 Magazines/ Newspapers

2.3 TV HTV9, M Channel, ANTV, INFOTV

2.4 POSMs 50, 000 Invitations | 2,000 Directory Books | 5,000 Flyers | 5,000 VIP Invitation

2.5 Activation 36 Buildings with 12, 600 Invitation ReleasedCalling to 21,00 visitors in 7 days

Summary about online & offline

THANK YOU

SEE YOU AGAIN&

www.vietrf.comMs. Nhan Lieunhanlieu@coex.vn +84 9345 11953