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The Big Picture of Business Intelligence: Goals, Concepts, and the Platform
Rafal LukawieckiStrategic Consultant, Project Botticelli Ltdrafal@projectbotticelli.com
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Objectives
Overview state of Business Intelligence in 2010
Discuss the technology platform
Optionally, introduce BI concepts
The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. Thematerial presented is not certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to theinformation in this presentation.
Portions © 2010 Project Botticelli Ltd & entire material © 2010 Microsoft Corp. Some slides contain quotations from copyrighted materials byother authors, as individually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows,Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. Theinformation herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of thispresentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be acommitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after thedate of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.
This seminar is based on a number of sources including a few dozen of Microsoft-owned presentations, used with permission. Thank you to Chris Dial, Tara Seppa, Aydin Gencler, Ivan Kosyakov, Bryan Bredehoeft, Marin Bezic, and Donald Farmer with his entire team for all the support.
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Overview of BI and PM
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Business IntelligenceBI - Improving Business Insight
“A broad category of applications and technologies for gathering, storing, analyzing, sharing and providing access to data to help enterprise users make better business decisions.”– Gartner
5
1. BI and Power of Visualisation2. Balanced Scorecards
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Business Intelligence TodayLow end-user adoption rates and high reliance on IT
Analyst Issues:Hard to access organizational data
Reliant on IT for reporting
Difficult to share insight
IT Pro Issues:No time for ad-hoc BI requests
Lack of control
Organizational BI often expensive
77
From Organizational BI to Personal BIEnabling managed self-service BI
ITU
nm
ana
ge
dIT
Ma
na
ge
d
IT In
vo
lve
me
nt
Self Service
Easy to use
On and Offline
Collaborative
Empowered, Managed, Accurate
Accurate
Secure
Scalable
Up to date
Rogue “Spreadmarts”
Data Sources
Data Marts
BI andLOB Apps
Portals and Dashboards
Corporate BI
User Context
EmpoweredReliant on IT
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Microsoft BI StrategyDemocratizing Business Intelligence
Familiar environment
Integrated into Microsoft Office
Built on SQL Server
Improving organizations by providing business insights to allemployees leading to better, faster, more relevant decisions
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FY1 FY2 FY3 FY4 FY5
1010
FY1 FY2 FY3 FY4 FY5
1111
FY1 FY2 FY3 FY4 FY5
Classic Business Intelligence
1212
FY1 FY2 FY3 FY4 FY5
Self-Service Business Intelligence
Classic Business Intelligence
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Three Contexts of BI Use
Personal BIBuilt by me, for me, used only by me
Team BIBuilt by someone on the team, shared inside a team
Organizational BI Built and maintained by IT, for use across company
1
2
3
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Technology Platform
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Business User Experience
Microsoft Business IntelligenceYou may already have these products
Data Infrastructure and BI PlatformAnalysis Services
Reporting Services
Integration Services
Master Data Services
Data Mining
Data Warehousing
Integrated Content and CollaborationThin client experience
Dashboards & Scorecards
Search
Content Management
Compositions
Familiar User Experience Self-Service access & insight
Data exploration & analysis
Predictive analysis
Data visualization
Contextual visualizationBusiness Collaboration Platform
Data Infrastructure & BI Platform
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Big Picture: Managing Information
Data
Warehouse
Analysis Services
Master Data Services
ERP
CRM
HRMS
BI Developer or Analyst
Integration Services
1818
Big Picture: Dashboards, Scorecards
Knowledge WorkerCubes, Warehouse
Analysis Services
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Big Picture: Reporting
End UserCubes, Warehouse
Analysis Services Reporting Services
2020
PowerPivot for ExcelPowerPivot for SharePoint
Analysis Services
Big Picture: BI Analyst, Power User
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Conclusions
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Microsoft BI and PM Solutions At:www.microsoft.com/casestudies
4141
Summary
Business Intelligence is a top IT priority for businesses
Self-service analytics are quickly becoming crucial tools enhancing employees’ performance
Good data warehouse design, master data management, data integration, and multidimensional design enable rich BI
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© 2010 Microsoft Corporation & Project Botticelli Ltd. All rights reserved.
The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented isnot certain and may vary based on several factors. Microsoft makes no warranties, express, implied or statutory, as to the information in this presentation.
Portions © 2010 Project Botticelli Ltd & entire material © 2010 Microsoft Corp. Some slides contain quotations from copyrighted materials by other authors, asindividually attributed or as already covered by Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names areor may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents thecurrent view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it shouldnot be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided afterthe date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.
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