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The Future of The Future of Recruitment Recruitment
A Matter of Perspective A Matter of Perspective
Peter WeddlePeter Weddle
WEDDLE’sWEDDLE’s203.964.1888203.964.1888
© Copyright 2007 WEDDLE’s LLC© Copyright 2007 WEDDLE’s LLC
A Perspective on the ChallengeA Perspective on the Challenge
Time
Difficulty
1991 1994 1997 2003
The War for Work
The War for Talent
The War for Any Talent
The War for the Best Talent
What Is the Best Talent?What Is the Best Talent? Rare skill holdersRare skill holders
• Certain IT professionalsCertain IT professionals• EngineersEngineers• NursesNurses• Skilled tradesSkilled trades
Deter a performance Deter a performance deficitdeficit
Rare performersRare performers• McKinsey & Co. ReportMcKinsey & Co. Report• All professions, crafts All professions, crafts
and tradesand trades• ““A” level talent is keyA” level talent is key• The missing cohortThe missing cohort
Gain a performance edgeGain a performance edge
How Are We Doing?How Are We Doing? Accenture surveyed 200 senior Accenture surveyed 200 senior
executives from the Global 1000executives from the Global 1000 Spencer Stuart surveyed 8,000 high Spencer Stuart surveyed 8,000 high
performing professionalsperforming professionals The Recruiting Roundtable surveyed The Recruiting Roundtable surveyed
47 organizations with 27,000 new 47 organizations with 27,000 new hireshires
Bottom Line: __________________Bottom Line: __________________
Why Is This Happening?Why Is This Happening?
The Golden Rule of Recruiting
What you do to recruit the best talent will also recruit mediocre talent, but the converse is not true.
Too many employers are
ignoring…
For ExampleFor Example
The norm in online recruitment today …The norm in online recruitment today … Web-sites selected by habit or worseWeb-sites selected by habit or worse Job postings for people who are desperate Job postings for people who are desperate
for workfor work Data mining for people who don’t have Data mining for people who don’t have
resumesresumes Communications for people who didn’t listen Communications for people who didn’t listen
to their mothersto their mothers… … actions that will recruit only Any Talent.actions that will recruit only Any Talent.
The AlternativeThe Alternative
A strategy tailored to the Best TalentA strategy tailored to the Best Talent The best talent DOES NOT look for a The best talent DOES NOT look for a
jobjob• They don’t have a resumeThey don’t have a resume• They need a lot of informationThey need a lot of information
The best talent DOES expect to be The best talent DOES expect to be wooedwooed• They want to be recognized as special They want to be recognized as special • They want a special experienceThey want a special experience
Optimizing the Candidate ExperienceOptimizing the Candidate Experience
Sourcing theCandidate
Evaluating theCandidate
Selling theCandidate
3 integrated processes covering 16 touch points that influence 1 hire
1. e-Brand statement
2. Advertising venue selection
3. Non-advertising sourcing
4. Brand and job advertising
5. Application method/feedback
6. Career site design/mgmt
7. Pre-qualifying screen(s)
8. Assessment test(s)
9. Interview logistics
10. Interviews
11. Feedback/Status information
12. Background checks
13. Relationship building
14. Offer communication
15. Post offer communication
16. Reinforcement
INTEREST
EDUCATION
ENGAGEMENT
great
How Does It Happen?How Does It Happen?
Sourcing theCandidate
Evaluating theCandidate
Selling theCandidate
3 integrated processes covering 16 touch points that influence 1 hire
1. e-Brand statement2. Advertising venue selection
3. Non-advertising sourcing
4. Brand and Job advertising
5. Application method/feedback
6. Career site design/mgmt
7. Pre-qualifying screen(s)
8. Assessment test(s)
9. Interview logistics
10. Interviews
11. Feedback/status information
12. Background checks
13. Relationship building
14. Offer communication
15. Post offer communication
16. Reinforcement
INTEREST
EDUCATION
ENGAGEMENT
great
An expectation
that comes true
The Importance of Small The Importance of Small DifferencesDifferences
Human Genome ProjectHuman Genome Project• People differences = 0.0003People differences = 0.0003
The same is true of organizationsThe same is true of organizations• Even tiny differences will distinguish one Even tiny differences will distinguish one
employer from another in the minds of the Best employer from another in the minds of the Best TalentTalent
The key to optimizing the candidate The key to optimizing the candidate experience:experience:• Taking care of the small stuffTaking care of the small stuff• Aligning what you say & do with your differencesAligning what you say & do with your differences
The Starbucks ExpectationThe Starbucks Expectation
““Our success depends on your Our success depends on your success. Our ability to accomplish success. Our ability to accomplish what we set out to do is based what we set out to do is based primarily on the people we hire – we primarily on the people we hire – we call each other ‘partners.’ We are call each other ‘partners.’ We are always focused on our people. We always focused on our people. We provide opportunities to develop your provide opportunities to develop your skills, further your career, and skills, further your career, and achieve your goals.”achieve your goals.”
Making the Expectation Come TrueMaking the Expectation Come True
Touch Point #10: InterviewsTouch Point #10: Interviews
Touch Point #16: ReinforcementTouch Point #16: Reinforcement
Starbucks: “… we call each other Starbucks: “… we call each other ‘partners.’”‘partners.’”• Interviews with ___________________Interviews with ___________________• Reinforcement with ________________Reinforcement with ________________
If you really believe
Talent is central to enterprise success
Then you need the right perspective on the War for Talent
In order to wage it with the right strategies & tactics
WEDDLE’sWEDDLE’s(www.weddles.com)(www.weddles.com)
Publishing:Publishing: Books to Help Organizations Books to Help Organizations Improve Recruiting & Retention Improve Recruiting & Retention • The Newsletter About Internet Resources for The Newsletter About Internet Resources for
Successful Recruiting & Retention Successful Recruiting & Retention (FREE)(FREE)• 2007/8 Guide to Employment Web Sites2007/8 Guide to Employment Web Sites• 2007/8 Directory of Employment-Related 2007/8 Directory of Employment-Related
Internet SitesInternet Sites• 2007/8 Guide to Association Web Sites2007/8 Guide to Association Web Sites• Postcards From Space Postcards From Space (a primer)(a primer)
Best Practices Best Practices ConsultingConsulting Best Practices Best Practices TrainingTraining
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