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The importance
of Mobile
How important?
25,000,000,000 Downloads
600,000 Apps 1 million Apps
50 Billion downloads
16%
30%
2012
2013
5%
17%
2012
2013
Aged 65-74
12%
20%
The 65+ in America
30%
30%
Why?
Sensory
Cognitive
Functional
eyesight - dexterity - weight
simplicity - control
modern - speed – smart
Attitudinal Fun - not work
££££££s
= £50?
= Free?
Phablet
Variable touch
Voice activated
Future?
????
So What?
A Checklist • Can you afford to be ‘platform neutral’?
• Is your digital design tablet friendly?
• Can your residents transact using tablets?
• Will your front line staff use tablets?
• What effect on your digital inclusions plans?
• What deals can done with suppliers?
• Impacts 3G/4G/WiFi connectivity decisions
And finally…
Thank you!
Thank you!
Digifest London Thursday 12 June 2014
London’s Living Room, City Hall
Registration open at www.digitalunite.com
Tell your housing friends!
Thank you for listening
www.digitalunite.com
Kathy.valdes@digitalunite.com
Dick.stroud@digitalunite.com
07866136310
@digitalunite
digitalunite
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