The influence of storytelling on the memory of the theme park visit

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Presenation by Moniek Hover (NHTV Breda, Academy for Leisure) at TEA Paris, 5-6 June 2008

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Moniek HoverAcademy for Leisure

Senior LecturerPh.D. – Candidate

(The influence of storytelling on the memory of the theme park visit)

How can theme park storytelling become meaningful for visitors?

But first:

What can I tell you?

storytelling experience

memory

meaning

storytelling experience

memory

meaning

social interaction

storytelling experience

memory

meaning

social interaction

storytelling experience

memory

meaning

social interaction

personal benefits

storytelling experience

memory

meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

How can theme park storytelling become meaningful for visitors?

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

The truth of a story lies not in the facts, but in the meaning

Yiannis Gabriel

Thank you!

Moniek Hover

hover.m@nhtv.nl

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