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8/14/2019 The Music Industry in 2009-Predicting the Unpredictable (c) Marrakesh Records Ltd
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THE MUSIC INDUSTRY IN 2009 …PREDICTING THE UNPREDICTABLE
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Marrakesh Records LtdThe Media Village
131-151 Great Titcheld St.Lndn W1W 5BB
Telephone 0203 178 2294www.marrakeshrecords.com
Email in@marrakeshrecrds.cmMedia enquiries media@marrakeshrecrds.cm
8/14/2019 The Music Industry in 2009-Predicting the Unpredictable (c) Marrakesh Records Ltd
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THE MUSIC INDUSTRY IN 2009 …PREDICTING THE UNPREDICTABLE
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Big hitters exclusivel reveal hw the see the ear ahead
I 2008 put the V in volatility or the music industry, 2009 looks set to test powers o prediction
to the limit. This mighty economic orce - which generates £billions or Britain – fnds itsel
again in turmoil just as the credit crunch starts to hit leisure spending.
What is the true state o the industry? We ask the people at the heart o the battle - people
whose secrets are rarely revealed. We have designed the ten most pertinent questions and
collated these insiders' telling and timely answers.
Is the music download about to consign the CD to ex tinction?
Can a radically reamped EMI regain traction, or do its inestors and sta risk
losing eerything this year?
Against a backdrop o collapsing ad reenues and expanding online alternaties,
what is the iability o print music magazines?
Meanwhile, web music sources like iTunes, Amazon, Nokia and Myspace
battle or dominance … and ace new rials.
The implosion o key distribution channels – including Woolworths and Zai -
has let the industry acing real challenges. Will consumers be able een to fnd music
on the High Street by the end o 2009?
Online launches could be the way ahead … or was Radiohead’s success a one-o?
The 360-degree deal, where labels control eerything rom touring income to merchandise,
aces new scrutiny rom artists and managers.
Will credit-crunched ans fnd their pockets too stretched to go to concerts?
Will Britain’s legendary estial scene fnd itsel against the wall?
New political debate is set to ignite about the BBC’s state-unded inolementin Radio 1 and Radio 2.
And fnally … is there really a chance o a reial o dear old Top o The Pops?
All in all, the easiest prediction would be: expect the unexpected.
In this industry, perhaps more than most, successully oreseeing the uture is an inherent part
o any job description. The biggest players in the business, executives who put millions o
investors’ and their own money where their mouths are, reveal their ears and hopes or 2009.
In this survey by Marrakesh Records the answers speak or themselves.
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8/14/2019 The Music Industry in 2009-Predicting the Unpredictable (c) Marrakesh Records Ltd
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THECONTRIBUTORS
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{ Mark CoLLEN }
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Mark spent 20 ears in senir management rles at EMI where he
was heavil invlved in the develpment a range artists includingCrwded Huse, Radihead, Blur, Rbbie Williams, Nrah Jnes and
Cldpla. He is nw an independent cnsultant and a Directr direct
t cnsumer nline platrm, Mubit.cm.
{ Ian DUTT }Ian is a Directr PIAS UK, the UK’s leading independent music
distributr, and als runs Integral Marketing, its marketing services divisin.
{ Stephen GoDRoy }Stephen is Directr Rugh Trade Retail, the music-nl
independent retailer.
{ Will KINSMAN }Will is Assciate Editr Clash Magazine and was previusl Editr
The l Magazine.
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{ David MoGENDoR }David is Digital Talent and Music Manager r MTV Netwrks UK.
Career highlights include bking Gnz n Tur and the Spanking New
Sessins, including debut TV perrmances rm Blc Part, Kaiser
Chies, Ht Chip, Adele, lrence and the Machine, and man mre.
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{ Tim PARRy }Tim is ne the tw c-unders BigLie Management where hehas been instrumental in the career success The Verve, Richard
Ashcrt, Snw Patrl, Klaxns and The utureheads.
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{ Charlie MARSHALL }Charlie is Business Develpment Directr at Ingenius Media Cnsult-
ing. Ingenius Media is an investr in and adviser t multiple music and
music-related cmpanies and artists.
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{ Dave GoLDBERG }Dave is entrepreneur-in-residence at the Silicn Valle venture capital rm
Benchmark Capital. He was previusl wrldwide head yah! Music a-
ter selling launch.cm, the cmpan which he c-unded, t yah! in 2001.
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{ Dave McGEACHAN }Dave is Sctland’s leading music prmter including rganising T in the
Park and running King Tut’s Wah Wah Hut.
{ Ben WINCHESTER }
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Ben is rm Primar Talent Internatinal, is ne the UK’s mst respect-
ed live agents. His rster includes the bands oasis and Glasvegas.
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{ Rb ANDREWS }Rb is Head Entertainment and Live Events at Tiscali UK.
{ Dharmash MISTRy }
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Dharmash is a partner at venture capital rm Baldertn Capital. He
was previusl Managing Directr EMAP Cnsumer Media and EMAP
Perrmance, and part the management team that sld the cn-
sumer magazine business t H.Bauer r £1.1bn. Baldertn recentl
annunced that it had cmpleted raising a £282m und that will cus
n earl stage investments in the media and technlg sectrs.
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{ Rbert REyNoLDS }Rbert manages The Killers and is an attrne specialising in media
and entertainment law at the Las Vegas law rm, Callister-Renlds.
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{ Nick BUBB }Nick is Retailing Analst at stckbrkers Pali Internatinal and ne
the mst respected retail analsts in Britain.
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{ Dminic HARDISTy }Dminic is under and Managing Directr Marrakesh Recrds and
rst signed multi-platinum band, The Killers. His previus career wasin senir general management with several media cmpanies including
the inancial Times.
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{ Paul SToKES }Paul is news editr NME and spent much 2008 heavil invlved in
the launch NME Radi and NME.cm.
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WHAT WILL HAPPENTO EMI IN 2009?
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» Mark Collen EMI will n lnger be cnsid-
ered a majr plaer b the end the ear.
Gu Hands will d his utmst t fad the
recrded music side the business. There will
be urther deser tin high-prle artists and
sta and mre cuts bere March. With a bit
luck a cnsrtium led b Rger Ames will bu it,
r mre likel, Warners. ‘EMI 2.0’ will g dwn
as a ver high-prle mistake.
» Dominic Hardisty EMI is living n brrwed
time and brrwed mne: nt a health rec-
ipe in a credit crunch. Gu Hands shuld sell
the catalgue t the highest bidder (prb-
abl Universal), clse dwn all remaining
peratins, then license the cmpan’s label
brands t smart, VC-unded entrepreneurs
in return r license ees and prt-shares.
This wuld mve EMI rm a high-risk and
lw margin mdel int a lw-risk and high-
margin ne.
» Will Kinsman I dn’t think there can be an
argument that EMI was a cmpan that had
been running ut cntrl r t lng, and
as such man the Gu Hands-directed cuts
were necessar , i nt alwas palatable. I’ve
visited mst the majrs recentl and been
quite astnished b the fagrant excess
their ces. Saving 20% b having an ce
that’s smaller and in a less-ashinable part
Lndn - nt t mentin limiting peple’s
travel and entertainment budgets and all thether perks majr label lie - wuld surel
make it easier t perate prtabl.
» Daid Mogendor EMI seems t have made
sme bld steps in the recent restructure.
There are a lt smart peple there and the
still have sme wrld-class artists n their rs-
ter. r the sake the UK industr let’s hpe
the have a strng ear.
» Charlie Marshall N cmment!!!
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» Tim Parry The have taken n gd execs
in Nick Gateld and Rb Stevensn and are
talking abut ding dierent tpes deals.
It’s a questin hw lng will Terra irma be
prepared t keep unding a cmpan that isding s badl. I hpe it survives. But I wrr
that it wn’t.
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» Robert Reynolds EMI’s new website was
an interesting step in the right directin, but
prbabl t little, t late. Until EMI delivers
n the site and brings it ut beta mde, I’m
nt hlding m breath. There are sme gd
peple ver at EMI, but I’d be surprised i this
leads t signicantl-imprved pricing their
music r an real cnnectin with the average
music cnsumer.
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//////////////////////////////////////////////////////////////////» Dae Goldberg Citibank will take the busi-
ness rm Terra irma and re-auctin it.//////////////////////////////////////////////////////////////////
The industr giant starts the New year with its bssGu Hands unveiling his strateg r survival …
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WILL PEOPLE STILL READ MUSIC MAGAZINESAT THE END O 2009?
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» Paul Stokes yes. Like the resurgence vinl
u can’t ver estimate peple’s attachment
t lvingl made, beautiul phsical prducts.
Music magazines can d pictures, lnger
articles and prtabilit better than the web
and I eel we’re ging t have t pla t thse
strengths mre and mre. I think the music
press is ging t have t accept that we are
specialist interest publicatins, like aircrat
magazines r gardening mags (dn’t laugh). I
think it means a return t real, exciting music
jurnalism and great icnic rck’n’rll phtg-
raph. We have t give peple value r mne.
» Dominic Hardisty Stp and chat with
under-25s n the street and u will quickl
discver that the read ree newspapers, send
dzens texts/emails each da and sur mu-
sic sites n the web when the have the time,
but just are nt interested in paid-r music
magazines. Ad budgets will be extremel
tight in 2009 and mre eective CPMs can be
achieved in ther media, which desn’t bde
well r existing titles. That said, there is rm
in the market r a ree music and entertain-
ment weekl alng the lines ShrtList
Magazine. There are willing investrs utthere, despite ad market dldrums.
» Will Kinsman I am cndent that there is stilla demand r the printed wrd. The challenge is
r magazines t adapt t the changing climate.
The publishers wh prsper will be thse that
ull embrace and integrate their print, nline
and mbile platrms.
» Daid Mogendor yes, peple will still read mu-
sic magazines, but 2009 will see urther accelera-
tin in the ppularit reading this tpe material
nline and a decline in the ecnmic easibilit
publishing specialist music writing n paper.
» Charlie Marshall Sales haven’t been that bad
and there are sme signs grwth. Mst mu-
sic magazines will remain prtable but keeptring t stretch their brands (c. NME Radi
and mre-successull NME turs). The trick is
t pick ur tribes - we still think that NME and
Kerrang have a uture as the have evergreen
unger tribes. Q, we’d be less psitive abut.
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» Dharmash Mistry yes, but less requentl.
There will alwas be a need r a lean-back,
phtgraph-rich read with lnger eatures,
which the web is less able t deliver. Hwever,
there will be urther cnslidatin in the sec-
tr due t lwer circulatins and signicantl
less endemic music advertising. S ewer,
smaller music magazines with less stang.
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» Rob Andrews The standard qualit nes -
NME, Q, etc- will still be arund but advertising
mne is increasingl ging nline. obviusl
nline users can actuall hear the music which
gives a massive advantage.
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Print magazines, alread under pressure rm alling ad revenues in the recessin,ace a secnd challenge: the grwth in nline alternatives.
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WILL CDS STILL BEOR SALE AT RETAIL IN 2009?
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CDs killed- large-scale vinl. Nw music dwnlading culd mean it’s CDs’ turn r extinctin.
» Stephen Godroy o curse CDs will sur-
vive, as phsical rmats have a clear value (as
an artiact, sense wnership) that cannt be
replaced b digital rmats. The decline in CD
sales is a natural result the cmmditisa-
tin music since the arrival e-cmmerce.
Relevant and exciting retail experiences will
result in increased CD/vinl sales, as Rugh
Trade East has prven.
» Dae Goldberg CDs will die slwl
ver the next ive t seven ears but will
becme increasingl irrelevant t the
music business.
» Mark Collen Peple still verwhelmingl
bu CDs. Labels need t becme mre aware
wh is buing their music and cus n
thse audiences. r instance Take That’s
and AC/DC’s ans are mst denitel phsical
purchasers. Smart labels understand that
peple can and d bu CDs and dwnlad
tracks and bundles, ten the same tracks,
depending n where the want t cnsume
their music. Tracks are eas and dispsable -
CDs make better gits.
» Rob Andrews yes. CDs will cntinue t be n
sale, but retail space available will decrease.
Even HMV, I nticed ver Xmas, has less space
r CDs than it des r DVDs and games.
The ght r remaining sales space culd
spell the end r niche genres/bands n
the High Street.
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» Dominic Hardisty CDs will cntinue t er
a cheap, prtable and well-packaged secnd-
ar medium even in a wrld dminated b
dwnlads. Much The Tp 200 will remain
available in retail multiples r as lng as its
cntributin can justi the fr space; ull
catalgues will remain available rm Amazn
and rm HMV. The challenge r music
cmpanies is t make album packages as at-
tractive as pssible s as t encurage peple
t bu them rather than just dwnlad the
ccasinal single.
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» Robert Reynolds o curse. The CD is ding
ast, but everne will still be driving cars with
CD plaers this ear.
» Nick Bubb HMV is just abut the last man
let standing in the High Street selling music,
and even there u have t battle past all the
DVDs and gaming racks t get at the CDs. But
es the will still be part the mix at HMV next
Xmas and n, nt everbd will bu them at
Amazn and Pla.cm
» Ian Dutt The will, but I’m nt sure I’d give u
the same answer r 2011. Singles will prb-abl disappear entirel rm the High Street in
2009. But with phsical prducts cntinuing t
make up 90% the albums market the will be
arund r a bit lnger.
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WHO WILL WIN IN 2009: iTUNES, AMAZON,NOKIA, MYSPACE, OR SOMEBODY ELSE?
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» Mark Collen iTunes will star t t eel the
heat. Amazn and Nkia will d well. Pla
and Amazn will cntinue t dminate nline
sales. And Amazn’s digital ering will nd
avur. Mspace will struggle as labels
cntinue t wrangle with artists ver
ralties and artists realise the can make
mre mne with their wn direct t
cnsumer erings.
» Dharmash Mistry iTunes will remain
dminant but ma lse share given increased
cmpetitin, digital music lckers, lss-leader
pricing and segment-based erings with bet-
ter range and recmmendatin engines.
» Rob Andrews I dn’t see man massive win-
ners in 2009. Nkia will nd that their prpsi-
tin isn’t as attractive r prtable as the
think it is. r mst peple it’s nt enugh a
reasn t swap mbile phnes and there are
cheaper was getting music anwa. r me
it’s mre a questin wh will lse in 2009 and
I’d sa that I wuldn’t like t be a majr recrd
label right nw.
» Ian Dutt Wh n earth des there have t be
a winner?”
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» Ben Winchester P2P and pirate ba, bviusl.
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» Daid Mogendor The savv music an will
win – b cntinuing t discver and access themusic that the want r ree, rm wherever
the want t get it.
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» Will Kinsman iTunes’ current dminance
the dwnlad market means the are able twield a disprprtinate infuence - in partic-
ular, their standardised pricing plic, I think,
hinders smaller bands and labels. There’s a
chance that the range music peple have
access t will be dictated b what mbile
handset the wn, and that can’t be health.
I there has t be a winner, I hpe it is whever
puts the mst mne back int music in terms
supprting new bands and artists.
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» Robert Reynolds iTunes will win. The
remain ne the ew innvatrs in the
music business that actuall listens t the
cnsumer. Ging DRM-ree and ering
variable pricing are bth smart steps in
the right directin.
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The music dwnlad sectr is evlving at rcket pace …
» Tim Parry Nne these cmpanies are
“music” cmpanies - the use music t sellhardware r encurage website visits. The
and man ther cmpanies are building huge
businesses n the back music withut pa-
ing an acceptable price r the privilege. The
will all win - it is the ARTISTS wh will lse!
» Dominic Hardisty There are sme glbal big
guns bearing dwn n music retail, et nne
these is reall interested in making mne rm
music: Apple and Nkia want t sell phnes,
Mspace wants t sell advertising and Amazn
wants t sell prett much anthing it can (thecntributin rm an American-stle ridge/
reezer is smewhat higher than n a CD).
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» Dharmash Mistry It will increase the
bargaining pwer the grcers. Wrst case
scenari wuld be the US mdel distribu-
tin and the pwer held b Walmart, where
ever album is sld at a lss but u
cannt get int the tp end the charts.
» Dominic Hardisty The craz thing abut
EUK is that the industr allwed itsel t sleep-
walk int a situatin in which ne supplier basi-call cntrlled the entire industr’s access t
Sainsbur, Asda, Mrrisns, Wlies, Smiths
and Zavvi. We need t pla ur cards better
ging rward.
» Daid Mogendor Unrtunatel it’s just
part the relentless march awa rm the
ld mdel phsical prduct driving the
business. The knck-n eects n the labels
are massive, but thse wh have a well-
develped, slid digital prpsitin shuld
be k.
» Ian Dutt Devastating r the reall gd
peple that wrked at bth cmpanies, but the
industr will cpe. We made a pint nt t g
“ambulance chasing” ater the demise Pin-
nacle and it was scar hw quickl their rster
und new hmes.
WHAT DO THE BANKRUPTCY O EUK ANDPINNACLE MEAN OR THE UK MUSIC BUSINESS?
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» Ben Winchester The chickens have nall
cme hme t rst.
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» Tim Parry Pinnacle hadn’t been massivel
imprtant r music r a while and ne the
distributrs was alwas ging t ail as phsical
sales declined. As r EUK, it was a middleman- everbd will sell direct nw which makes
much mre sense.
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The cllapse Wlwrths’ CD distributin arm EUK, then independent distributr Pinnacle andnw Zavvi present huge challenges r the industr in getting music t its custmers.
» Nick Bubb The prblem r EUK was alwas
that it was reliant r hal its vlume n as fak
a business as Wlwrths and that the ther
hal came rm ruthless supermarkets wh
wuld sell their wn grandmther t get a bitmre margin.
» Paul Stokes In the lng term prbabl the
nl wa u'll get nice phsical-released
music rm acts n indie labels will be thrugh
mail rder, directl thrugh the band r label.
It will be a shame nt t see these acts in
the shps, but it prbabl means the bnus
material and packaging will be better as the'll
knw hw exactl hw man the need t make
bere making them.
» Robert Reynolds The act that a mainstream
distributr's death helped cause the demise
ne the tp independent distributrs
reminds us that it's nt just the majr labels
that are hurting right nw. In the shrt term,
the indies are ging t eel the blw and sme
will ld, but in the end the indies will rise up
smarter and mre innvative.
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HAvE WE LEARNED ANYTHING ROM‘IN RAINBOWS’ AND WAS IT A GOOD IDEA?
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» Ian Dutt What intrigued me the mst was
that plent peple still paid ull price r the
album at iTunes ater the cial release date.
It shws that n matter hw much a gd
idea smething ma be, peple will alwas
cnsume in the same wa. It’s a bit
mental reall!
» Dominic Hardisty rm an industr pint-
-view, the turned the suppl curve n its
head s that suppl and demand matched
ne anther exactl. The result? Mst
peple chse nt t pa and the average
amngst thse wh did was abut £4.50.
The industr needs t d sme serius PR
t explain t its custmers wh the current
tpical dwnlad price r an album
£7.99 (rm which the label tpicall re-
ceives abut £5.00 as it happens) can
be justiied.
» Will Kinsman In Rainbws shwed that
creative ideas and ut--the-bx thinking can
wrk. That said, it’s nt a mdel that wuld
wrk r all bands; a number actrs – the
band’s lal an base, the act that the were
ut cntract with EMI and thus ree t recrdand release an album n their wn, the act
that the’re a clued-up band backed b a highl
resurceul management team – meant Ra-
dihead were able t make a unique business
mdel wrk.
» Dae McGeachan It was a gd, rereshing
idea but needs t sta as a ne-. I it hap-
pened n a regular basis it wuld have a majr
negative eect n mst strands the
music industr.
» Daid Mogendor It was a genius idea
r Radihead, and prved that music ans
respect the wrk their avurite artists
and are prepared t pa r it. I think it culd
wrk again in the right circumstances but is
in n wa a mdel r all. yunger cnsumersespeciall are used t getting music ree, will
cntinue t take it r ree and will access
it in the wa that the want t access it, as
shwn b the trrent activit arund the In
Rainbws release.
» Ben Winchester It was all abut the public-
it. Ideas like that can nl be used nce.
Ultimatel, u have t ask whether it changed
their career path.
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» Stephen Godroy It prved that i artist and
audience can cnnect ecientl then phsical
music rmats will alwas deliver greater value
(t bth artist and audience) than the valuederived rm selling/wning digital music les.
It remains a great ‘circumnavigating’ mment,
ne that cntinues t give cndence and
inspiratin t anne with the reedm t think
r themselves.
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» Paul Stokes Big established bands dn’t
need recrd labels, air pla t them.
What we didn’t learn, thugh, is wh will
take a risk and pa r new talent in
the uture.
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Radihead’s launch In Rainbws nline with cnsumers able t pa what the likedwas a majr innvatin. But the rmula ma nt wrk r thers.
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WHAT WILL HAPPENTO THE LIvE SECTOR IN 2009?
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» Dae McGeachan Hpeull peple will
still be attracted b the whle live experi-
ence – lking rward t ging t the gig,
meeting up with riends and bviusl see-
ing the shw. We have six stadium shws
bked r next summer as well as T in the
Park, a prjected 330 shws in King Tut’s
Wah Wah Hut and apprximatel 850 gigs
acrss varius venues thrughut the ear.
overall ticket sales are gd, but as
prmters we have t keep an verview
hw man shws we put int the market,
especiall in the current inancial climate.Peple are mabe being a bit mre particu-
lar abut what the chse. As a cmpan
we put n mre shws in 2008 than
ever bere.
» Dominic Hardisty Punters’ wallets are re-
all eeling the pinch rm the credit crunch
and histrical evidence suggests that peple
will spend mre time at hme than ut
and abut.
» Rob Andrews Kids nw want t pla
in a band rather than becme a DJ.
The increase in bands has led t an increase
in venues r live music. S cial netwrking
sites have prved invaluable in getting band
awareness ut there which has meant that
gigs are better attended. I think we reached
saturatin pint with the number
estivals last ear and predict that nl
the reall big nes will survive in the
lng term.
» Stephen Godroy Alas, the live shw sectr
will cntinue t serve audiences with
terrible beer.
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» Charlie Marshall Things will get tugher
r the medium size acts but remain rbust
r the stadium llers, estivals and the
grassrts mass (ver lw margin, make
ur mne rm the beer). Mabe the
recessin will bring mre vibranc t livemusic - it has in the past. Spnsrship
and advertising needs t get smarter –
expect mre crprate cash t fw
twards live music but with mre strings
attached.
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» Robert Reynolds Ticket prices will decrease.
Sme venues will tr the “seasn ticket” mdel
where ne ee lets u see multiple acts. We
ught t see sme innvatin here – I’m lking
rward t it.
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» Will Kinsman Ater a ew ears unprec-
edented grwth, I ear the live sectr ma
suer in 2009. At the tp end that shuldn’t
be s much a prblem; it will simpl mean
bands plaing smaller venues, r ewer
nights at the biggest venues. M hpe is
that the bttm rungs the ladder aren’tt badl aected, as this might make it
unviable r smaller bands t tur, at a
time when ewer bands can rel n the
deep pckets a majr label t prvide
tur supprt.
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In a recessin, prmters are likel t nd ans’ wallets are squeezedwhen it cmes t buing live shw tickets …
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» Dharmash Mistry The BBC’s public sectr
bjectives can be met in ther was. There is
sucient suppl music radi via traditinal
channels, digital radi, internet jukebxes and
access t glbal statins n the net. With cn-
sumer chice being s abundantl available, the
BBC n lnger needs t meet this need, hence
R1 and R2 shuld nt be tax-paer unded.
Privatisatin seems a credible next step.
» Dominic Hardisty It is nl a matter time
bere pliticians realise that R1 and R2 dn’t
er an public service benets that culdn’t
just as easil be prvided b cmmercial
ranchisees. urther, BBC Radi - with a 55%
share listenership - signicantl distrts
an alread trubled cmmercial market that
nw aces lie-threatening cmpetitin rm
mspace, utube and last.m. Privatising R1
and R2 wuld ield a windall that culd prvide
ears nancial and editrial independence
r ther BBC services such as R3 and R4 which
culd nt survive in the cmmercial sectr.
» Daid Mogendor The BBC is a unique and
incredibl valuable piece British culture
and shuld be prtected at all csts. Having
said that, I d believe that their remit shuld
be reviewed t ensure that the are prvid-
ing a service that a cmmercial bradcaster
culdn’t (r wuldn’t) deliver in bth their
datime and specialist slts. Given the
amunt infuence that rests with their
music team, it’s imprtant that the are nt
pen t allegatins avritism t an
majr labels.
» Dae Goldberg I dn’t think that the gvern-ment shuld be in the bradcasting business.
We d ne in the US withut gvernment
bradcasters.
SHOULD RADIO 1 AND RADIO 2BE PRIvATISED?
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» Charlie Marshall rm the BBC’s pint
view, lsing R1 wuld be disastrus r man
reasns, primaril its reach int 14-21 ear lds
- the nl ther BBC brands which cnsistentl
cut thrugh r this age grup are Match the
Da and Eastenders. S the ther a lst
generatin cmes ne step clser. R2’s appeal
is brader, s demgraphics are less an is-
sue. Hwever, the reach and crss-prmtin-
al might R2 is clearl ke t the BBC’s entire
prtli.
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» Dae McGeachan Withut the BBC statins,
there wuld be n real muthpiece r new
music. Bth als manage t crss a variet
genres and present the latest erings n the
new music scene, challenging peple’s tastes.
R1’s new music prgramming is als the mst
eective wa r independent artists t reach a
substantial and new audience.
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» Paul Stokes We need a public service brad-
caster that is prepared t shine light n new
r minrit talent and we have t accept that
in rder t gain that audience in the rst place
the have t cmpete with cmmercial chan-
nels part the time. I just wish the wuld stpstaging cncerts and events that wuld exist in
the private sectr. The Killers at Ral Albert Hall
wuld take place anwa. It wuld be gd t see
these resurces used n artists wh culdn’t d
that themselves.
Plitical debate raises ke issues abut the wisdm taxpaer-unded radi.
» Will Kinsman r all the BBC’s aults, I think
it’s imprtant t maintain a bradcastingservice that is independent cmmercial
cnsideratins. I wuld like t see whlesale
changes t bth statins, nt least the plalists
and DJs, but in general I supprt the cncept
licence ee-unded mainstream bradcasting.
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WILL 2009 BE THE YEAR IN WHICH THE INDUSTRYCALLS TIME ON 360-DEGREE DEALS?
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Man questin the wisdm bundling deals r recrd sales, turing, merchandisingand music publishing int ne package.
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» Tim Parry I think that 360-deals will still
be arund but the wa the are initiated will
change. Management cmpanies and smaller
labels are best psitined t develp new
artists, then wrking in tandem with majrs t
accelerate later-stage grwth. The majrs will
expect a part ther incme withut tring t
mve directl int ther areas the business.
The deals will be centred arund management
cmpanies and smaller labels.
» Dae Goldberg The clearl dn’t make an
sense r majr labels. The nl thing labels
shuld cus n is recrding and publishing rights.
Irnicall, mst 360-deals exclude publishing.
» Daid Mogendor The “360” label itsel is
ver clichéd, but the basic principle ding
deals encmpassing mre than ne part
the mix will remain. It is dwn t the artist and
their management t chse a strng team
r ever aspect their business; i mre
than ne unctin can be served best b the
recrd label then it wuld make sense t take
advantage it.
» Dae McGeachan I wuld like t see them
disappear, but it’s nt ver likel given the cur-rent nancial climate. Mst the time I think
the d ver little t help the majrit ar tists.
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» Ian Dutt Ever band needs a dierent tpe
deal. Thse wh heralded the 360 deal asthe saviur recrd cmpanies and scurge
management were simpl headline-seeking,
since neither are true.
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» Stephen Godroy There will alwas be a rce
r ‘catch all’ agreements ut simplicit,
ecienc and greed. But as Harr Callahan
said in Magnum rce ater he dispatched his
sel-deluded bss, ‘A man’s gtta knw his
limitatins’.
» Dominic Hardisty 360-degree deals repre-
sent a triumph spin ver substance: there
are ew i an circumstances in which a 360-
degree deal makes sense r either artist r
investr. Then again, since when did the music
industr behave ratinall? Instead we avur
creating a ‘360-degree web’ t help the artist
attract the best label, manager, publisher
and live agent, then have these wrk tgether
whilst each cncentrates individuall n what
the alread d best. Which … erm … lks
rather like the “ld” wa ding business!
» Robert Reynolds N, but it damned wellshuld be! We need t nd was t prt
rm the creatin music, nt just taking
mne rm an artist ’s right pcket t ll his
let. This practice als shits the cus
labels rm signing gd music and nding
a wa t mnetize it twards signing bands
that make mne turing. 360-deals are nt
a slutin t ur struggling business – this
is surrender.
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AND NOW GUYS AND GALS …SHOULD BBC1 BRING BACK TOP O THE POPS?
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» Daid Mogendor It is still a ver strng
brand, there’s nthing else like it ut there at
the mment and it still has the ptential t
sell recrds. Hwever, i the d bring it back
the need t get it right – make it r the
audience and nt the prducers, pundits r
industr. Ensure the music eatured n it is
exciting, relevant and ccasinall surpris-
ing (nt just anther place t see the same
bunch artists wh are curr entl ding
prm). Leave ut the patrnising interviews
and cncentrate n qualit live perrmanc-
es. Get the time slt right and give it timet bed in. And back it up with str ng
interactive elements t engage
the audience.
» Paul Stokes Nt i it’s ging t be like that
awn-est n Christmas da this ear, n.I the’re up r revitalising it and making
it exciting and relevant t 2009 then es. It
seems ridiculus that music desn’t have a
platrm n primetime televisin. The can
start b getting rid the presenters!
» Mark Collen onl i the can give it a slt
that will give it a guaranteed 3-4 millin prime
time audience and a strng prductin team. I
wuld vte r a 7.30 Thursda night slt. Back
t basics. oh – and it’s wa bend time Jls
was retired rm Later. I’d lve t see Dermt
o Lear hst it - his Radi 2 shw sessins are
excellent and he has a great manner with bth
artists and audience.
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» Dae Goldberg Sure.
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» Dominic Hardisty A viewer interested in
Girls Alud is unlikel t then want t watch
the Kings Len. Hwever, TTP remains
a heritage brand (think Dr. Wh) that culd
easil be leveraged int several, mre tar-
geted music televisin shws at dierent
times and n dierent channels.
The BBC culd perhaps hld a beaut
parade r independent prducers t
make dierent, genre-based shws,
letting the mst successul rise t the
tp the pile.
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» Charlie Marshall Denitel! Just bere
it was canned we tried t explain t the BBC
that TTP is nt primaril a music shw but
an entertainment shw r the amil. It
culd be a slid success i it stps tring t
be CD:UK and tries t be what it alwas was
- a shw which mum, dad and the kids culd
watch and cmment n. The mag and thepress arund the Christmas shw demn-
strate the pwer the brand. It needs
sme careul planning thugh – which we’d
lve t have a crack at!
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Seen as a dinsaur a shw, TTP, the prgramme that gave us Jimm Savile and Pan’s Peple,seemed lng deunct … until Christmas specials hinted at revival.
» Stephen Godroy N. It wuld be like dating
an ld girlriend! Lie mves n, even i
u dn’t.
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