THE NEW NORMAL: THE OMNI-CHANNEL DATING JOURNEY · 2020. 4. 28. · THE OMNI-CHANNEL DATING...

Amanda Bradford Founder & CEO

THE NEW NORMAL: THE OMNI-CHANNEL DATING JOURNEY

The League is a dating app for smart, busy people. We offer a best-in-class singles scene, quality events, and curated communities.

THE LEAGUE

A members-only club with a great singles scene...

MEETING PEOPLE IN COLLEGEis easy because you’re surrounded by the smart people planning things

MEETING PEOPLE AFTER COLLEGEis hard without campus, community and activities

Dating

Friends

Fraternity/SororityDorm

Classes

Campus NewsSports

Clubs

Events

YOUR COLLEGE COMMUNITY

Fraternity/SororityDorm

Classes

Campus NewsSports

Clubs

Events

Work

Bar-Hopping

Gym

Roommate

Dating

Friends

YOUR POST-GRAD LIFE

DESIGNED FOR BUSY & AMBITIOUS

Selective batchof 3-5 matches

every day

PRIVACY FROMCOWORKERS

Linkedin & Facebook integration block you

from coworkers & firstconnections

FRICTIONLESSONBOARDINGAll necessary info

is pulled from Facebook &

Linkedin

QUALITY & EQUALITY

Respectful behavioris enforced at

all times.

GOVERNED BY HUMANS

Profiles are monitored & reviewed & Waitlisted if

fake or low quality.

LEAGUE DIFFERENTIATORS

10% 30% 35% 40% 45% 50% 55% 90%20%

WOMEN 55%

MEDIAN AGE: 29ADVANCED DEGREES 30%

LAWYER 10%

MBA 20%

EXECUTIVE OR DIRECTOR 23%

FINANCE 28%TOP 40 COLLEGE 40% FINANCE 28%

TECH 35%

LEAGUE DEMOGRAPHICS

TIERED PRODUCT STRATEGY

Investor

Owner

Member

The LeagueFree by application-only

HOW IT WORKS

INDUSTRY LANDSCAPE

CASUAL SERIOUS

MILLENNIALS

50+

COVID-19IMPACT

SKIP THE FLAKES & THE BAD DATES.LEAGUE LIVE

THE DATING FUNNEL TODAY IS MASSIVELY INEFFICIENT.

THE DATING APP FUNNEL TODAY IS MASSIVELY INEFFICIENT.

100 convos > 17 numbers > 6 dates > 1 bf51 convos > 12 numbers > 4 dates > 1 gf

THE DATING APP FUNNEL TODAY IS MASSIVELY INEFFICIENT.

100 convos > 17 numbers > 6 dates > 1 bf51 convos > 12 numbers > 4 dates > 1 gf

THE FUTURE IS TODAY

DIFFERING DATING FUNNELS

Calling

X Factor: First 30 secs on Date

First Date

Long Sign Up

Qualifying

Messaging

Reply

X Factor

First Date

DATING 0.0(n = 20)

DATING 1.0(n = 200)

Matching (Dual Interest)

Matching (Dual Interest)

Matching (Dual Interest)

Matching(Dual Interest)

Sourcing

DIFFERING DATING FUNNELS: DATING 2.0

Calling

X Factor

First Date

Qualifying

X Factor

First Date

DATING 0.0(n = 20)

DATING 1.0(n = 200)

DATING 2.0(n = 2,000)

Qualifying

X Factor

First Date

Messaging/Scheduling DateMatching

Matching

Sourcing Long Sign Up

Messaging

Reply

Matching

Matching

Matching

Matching

DIFFERING DATING FUNNELS: DATING 2.0

Calling

X Factor

First Date

Qualifying

X Factor

First Date

DATING 0.0(n = 20)

DATING 1.0(n = 200)

DATING 2.0(n = 2,000)

Qualifying

DATING 3.0(n = 20,000+)

X Factor

First Date

Messaging/Scheduling DateMatching

Matching

Sourcing Long Sign Up

Messaging

Reply

Matching

Matching

Matching

Matching Matching

Matching (Dual Interest)

Matching

X Factor: Events, IVR

Messaging/Scheduling

First Date/Wingman

VIDEO TIPS

LOOK FIRST DATE GREAT

SET THE SCENE (GOOD LIGHTING!)

HAVE A BACK POCKET TOPIC (NOT THE PANDEMIC!)

GIVE A POWER COMPLIMENT (GENUINE, SPECIFIC, NOT ABOUT LOOKS!)

SHARE AN EXPERIENCE

CONVO STARTERS

WHAT WOULD YOU DO IF YOU HAD UNLIMITED MONEY, TIME, OR BOTH?

WHAT IS YOUR FAVORITE FAD FROM GROWING UP?

WRONG ASSUMPTION PEOPLE MAKE ABOUT YOU?

MOST GRATEFUL FOR?

FAVORITE SONG LYRIC

YOU SMELL SO GOOD - IS THAT PURELL YOU’RE WEARING ? :)