Embed Size (px)
Citation preview
Dating App Study - July 2017
Mobile Journey Marketingogury.com
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Whether someone is currently on the dating scene to find a life partner or just for fun, real human connection is still something we all want and more and more people are using a dating app.
Mobile Journey Marketing company Ogury presents the conclusions of its study, revealing dating app usage around the world.
This study focuses on a sample of more than 6 million mobile user profiles in the US, UK, France, Italy and Spain between January and June 2017.
In each country, the same proportion of men and women was studied.
Top 5 Apps Owned per Country by Women vs Men
Mobile Journey Marketingogury.com
Men Women44.1%POF
POF Tinder
Grindr
Tinder
MeetMeMeetMe
OkCupid
OkCupid Zoosk
44.4%
21.5%35.4%
20.2%19.5%
8.4%11.0%
8.2%8.9%
POF
BadooBadoo
POF
Tinder
Happn
BumbleGrindr
Happn
Tinder 39.3%54.0%
36.1%29.7%
21.3%27.5%
7.1%11.5%
6.8%9.8%
BadooBadoo
LovooLovoo
Happn
Once
Once
Happn
TinderTinder
45.2%49.0%
28.2%29.9%
17.2%24.2%
13.3%16.8%
10.4%10.6%
AdoptaUnTio
BadooBadoo
Grindr
Lovoo
Meetic
Lovoo
Happn
TinderTinder
38.5%50.2%
35.5%32.7%
22.7%31.1%
9.9%10.0%
7.9%9.7%
Badoo
AdopteUnMec
AdopteUnMec
Badoo
Tinder
Happn
Lovoo
Lovoo
Happn
Tinder
37.9%46.6%
34.9%33.1%
18.9%26.6%
15.7%24.9%
14.2%16.3%
Tinder, the app that revolutionized dating on mobile, appears in the top 5 of the favorite apps in every country for men and women!
Badoo ranks very high in 4 out of the 5 countries, but doesn’t even make the US top 5.
Top 5 cities Women vs Men Dating App Usage
Mobile Journey Marketingogury.com
Overall, men are two times more active on dating apps
than women.
Female engagement on dating apps is the highest in Madrid, and lowest in New York City.
Also, female app usage is the lowest in the english-
speaking cities.
Paris24.4%
23.5%
15.2%
19.0%
32.5%
75.6%
76.5%
84.8%
81.0%
67.5%
Rome
Madrid
New-York
London
Men
Men
Men
Men
Men
Women
Women
Women
Women
Women
App Usage Days and Time Spent
Most popular days for top 5 apps per country men vs women:
Mobile Journey Marketingogury.com
Men Women27:45
32:51
POFPOF
Tinder
Grindr
Tinder
MeetMe
MeetMe OkCupid
OkCupid
Zoosk
26:44
36:31
28:45
35:49
01:29:13
26:46
28:41
18:33
27:39
30:56
20:02
33:46
23:54
13:10
20:35
20:35
01:02:13
40:51
22:44
30:23
30:33
15:35
34:12
01:12:17
12:24
10:46
08:08
11:35
01:05:58
01:24:02
37:53
35:33
52:04
POF
Badoo
Badoo
POF
Tinder
Happn
BumbleGrindr
Happn
Tinder
Badoo
Badoo
Lovoo
Lovoo
Happn
Once
Once
Happn
Tinder
Tinder 45:38
30:13
45:49
17:27
12:44
AdoptaUnTio
Badoo
Badoo
Grindr
Lovoo
Meetic
Lovoo
Happn
Tinder
Tinder
50:01
01:05:17
31:53
20:15
43:38
Badoo
AdopteUnMec
AdopteUnMec
Badoo
Tinder
Happn
Lovoo
Lovoo
Happn
Tinder 40:02
39:19
29:03
18:21
18:06
Wednesday
Wednesday
Wednesday
Wednesday
Wednesday
Monday
Monday
Monday
Monday
Monday
Saturday
Saturday
Saturday
Saturday
Saturday
Tuesday
Tuesday
Tuesday
Tuesday
Tuesday
Sunday
Sunday
Sunday
Sunday
Sunday
Thursday is the most popular day with an average of 27 minutes and 32 seconds spent on dating apps when taking into account all dating apps in every country.
United States Dating App Usage
Mobile Journey Marketingogury.com
Low level of usage High level of usage
Even though California has the biggest volume of users of
dating apps in the US, they have the worst female to male ratio.
Romance in the US region shows that women in the larger
populated states have a 2:1 advantage.
Wyoming has the highest female to male ratio.
Wyoming36.5%
21
23.5%
63.5%
76.5%California
Apps Still Installed vs Uninstalled
Mobile Journey Marketingogury.com
Whether someone is looking for a fun time or a serious relationship, we took an inside look at how US users are really committed to their dating apps:
Men
Women
Zoosk
Still installed 24.9%
44%
21.0%
7.6%
2.1%
POF
34.4%
23.3%
24.0%
13.2%
4.7%
0.4%
MeetMe
28.4%
30.6%
25.4%
12.1%
3.3%
0.2%
OkCupid
34.6%
23.4%
23.0%
13.9%
4.7%
0.4% 0.3%
Less than 1 day
1-7 days
8-31 days
1-3 months
More than 3 months
30.4%
32.9%
19.9%
11.6%
4.8%
0.4%
Tinder
POF GrindrMeetMe OkCupid
Still installed 40%41% 33.8% 30.1% 41%
24.1%29.5% 28.6% 33.6% 24.1%
21.4%17.8% 23.3% 23.9% 20.0%
10.8%8.9% 11.0% 9.6% 11.4%
3.4%2.9% 3.1% 2.7% 3.2%
0.2%0.3% 0.2% 0.1% 0.2%
Less than 1 day
1-7 days
8-31 days
1-3 months
More than 3 months
Tinder
Most uninstalls occur on the first day of usage. The first user experience is key.
Mobile Journey
For any questions or requests, please get in touch with:
Dating App Study - July 2017
[email protected]+33 6 82 51 98 07
[email protected]+33 6 85 12 76 60
Christophe Bize Raphaël Rodier Evan RutchikOgury VP Data & Mobile Analytics VP Sales EMEA USA GM
