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The New Store Journey
Formats, Range and Space
Journey stages • We are….. Hello…..
• How Location Planning assess an areas Mapping the Site
• Customer Profiling Segmentation
• Product relationships and placement Ranging a Shop
• Constructing a Store Field to Fittings
• Implementation Setting up Shop
• Store Openings and In Pipeline Good„buy‟…
LOCATION PLANNING
FORMATS AND SPACE PLANNING
IMPLEMENTATION TEAM
• How Location Planning assess an area Mapping the Site
The New Store Journey
What is Location Planning?
What makes a good location?
New store location
Who lives around a location? THE YELLOW DOT
RESIDENTS
THE GREEN DOT
RESIDENTS
THE BLUE DOT
RESIDENTS
Competition
How much money to spend?
• UK Grocery Market £179.1 Billion
• Southern Co-op Grocery Market £ 26 Billion
• £ 132 £ 112 £ 68 Resident Dots Avg.
Weekly spend =
Anything else?
Right Store in the Right Location
• Customer Profiling Segmentation
The New Store Journey
What is Segmentation? Attitude Affluence Mission
ATTITUDE
Contemporary
• Eclectic
• Modern
• Trendy Conventional
• Stable
• Classic
• Staples
PROGRESSIVE TRADITIONAL
AFFLUENCE
Wealthy
Modest Means
Comfortable Circumstance
VALUE PREMIUM MAINSTREAM
£0.00
£1.00
£2.00
£3.00
£4.00
£5.00
£6.00
£7.00
MISSION
Daily
Ad Hoc Bi-weekly /
Weekly
ON THE GO POP IN CONVENIENCE
• Products relationships and placement Ranging a Shop
The New Store Journey
Gifts
“Distress” purchases
Services Food for
Now
Food for Tonight
Big Night In
Full Grocery Treat
Seasonal
What makes a Shop?
Balancing Acts
Grocery Chilled
Ideal Category Mix
Kiosk News
Bakery
Meal Deal
Dairy
Butchery
Produce
Grocery Sweet
Grocery Toiletries
Household
Promo
Multi Packs
Alcohol
Frozen
“Mission Triangles”
Sandwich &
Snacking
Bakery
Food
for Now
Hot and Chilled Drinks
“Mission” examples
Romsey, Abbotswood
Coffee External
Flowers Bonds
Bakery
COOK Internal Flowers
Layout Drawing
• Constructing a Store Field to Fittings
The New Store Journey
Planning Office
Building
Shopfit
Construction
Planning Process
• Average Planning Approval timescale 1 – 3 Years
• Average Actively processing 6 Sites
• Worst case experienced for Planning 6 Years
Building Works
• Average Building timescale 9 – 12 Months
• Average Actively under construction. 7 Sites
• Largest Delays contributor. Approval to all Traffic disruption to connect Power, Water, Gas & BT Services.
Highways Agency
Sealed Shell
• Shopfitting 5 Weeks
• Merchandising 1 Weeks
• To cut Opening Ribbon 1 Second
Changing Times
3 UK Banks part
nationalised
• 2008 October
Out of Recession
• 2009 November
Coalition Government
• 2010 May
Olympics London
• 2012 August-September
Scottish Independence Referendum
• 2014 September
Conservatives win General
Election • 2015 May
EU Referendum
• 2016 June
EU Exit Official
• 2017 March
Woolworths Nov 2008
Habitat June 2011
BHS April 2016
Food Event
• Implementation Setting up Shop
The New Store Journey
Ordering stock
Applying shelf edge prices
Receiving deliveries
Filling shelves
Price checking and legal
compliance
Applying Point of sale
Tidying and cleaning
Operational set up Tills Carrier Bags
Baskets Trollies
Balloons Posters
New Colleague team
inductions / familiarisation
What we do before launch?
7 Days to Merchandise for Launch
98 Hours Each
4 Merch. Team
Members
6am Start time
Transforming a Store
Drive 98 hours to the Beach in…
What we could do instead?
PERU
2079 one way
trips to…
the Moon
• For vehicles delivering to 22 New Stores
Traffic jam from Reading to Wokingham
37 = Delivery
Vehicles per
New Store
130 = Cages
of Stock per
New Store
Going from To Order
• High of Baked Bean Tins stacked in 22 New Stores.
2.5 x Empire
State Building
6,200 = Cases
ordered per
New Store
• Ordered for just the 22 New Stores 53 Baths of
Baked Beans
53,000 =
Single Units
per New Store
We walked during Store set up
• By a Team member per New Store. That‟s 140,000 Steps!
66 Miles
• Team member treks per New Store Width of English
Channel
• Distance One Team member travelled over all 22 Stores
Reading
to Malaga
MERCHANDISE
TEAM
NEW WORKFORCE
SHOPFITTERS BRANDED &
CONCESSION TEAMS
SUPPLIERS
COMMUNITY
MEMBERS
• New Colleagues per Store 20
• New Colleagues to Southern Coop Team 440
• Hours spent on Training 16,475
Colleagues that make a Store
• Store Openings and In Pipeline Good„buy‟…
The New Store Journey
– 1st February 2017
Chertsey, Fordwater Road
– 3rd February 2017
Minster, Monkton Road
– 15th February 2017; Relocated.
Southbourne, Main Road
Southampton, West End High Street – 22nd March 2017
Salisbury Old Sarum, Crosier Close – 22nd March 2017
Burnham on Sea, Berrow Road – 12th April 2017
Romsey Abbotswood, Common Rd – 13th April 2017
Binfield, Forest Road – 30th April 2017
Binfield, Oakmede Place – 17th May 2017
2017 Pipeline Stores
Sidcup The Oval
– June 2017
Newbury Brummell Road
– July 2017
Weymouth Chickerell Road
– July 2017
Wimbledon Ridgway
– August 2017
Thank you
for coming with
us on
The New Store
Journey.
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