The New Store Journey

Formats, Range and Space

Journey stages • We are….. Hello…..

• How Location Planning assess an areas Mapping the Site

• Customer Profiling Segmentation

• Product relationships and placement Ranging a Shop

• Constructing a Store Field to Fittings

• Implementation Setting up Shop

• Store Openings and In Pipeline Good„buy‟…

LOCATION PLANNING

FORMATS AND SPACE PLANNING

IMPLEMENTATION TEAM

• How Location Planning assess an area Mapping the Site

The New Store Journey

What is Location Planning?

What makes a good location?

New store location

Who lives around a location? THE YELLOW DOT

RESIDENTS

THE GREEN DOT

RESIDENTS

THE BLUE DOT

RESIDENTS

Competition

How much money to spend?

• UK Grocery Market £179.1 Billion

• Southern Co-op Grocery Market £ 26 Billion

• £ 132 £ 112 £ 68 Resident Dots Avg.

Weekly spend =

Anything else?

Right Store in the Right Location

• Customer Profiling Segmentation

The New Store Journey

What is Segmentation? Attitude Affluence Mission

ATTITUDE

Contemporary

• Eclectic

• Modern

• Trendy Conventional

• Stable

• Classic

• Staples

PROGRESSIVE TRADITIONAL

AFFLUENCE

Wealthy

Modest Means

Comfortable Circumstance

VALUE PREMIUM MAINSTREAM

£0.00

£1.00

£2.00

£3.00

£4.00

£5.00

£6.00

£7.00

MISSION

Daily

Ad Hoc Bi-weekly /

Weekly

ON THE GO POP IN CONVENIENCE

• Products relationships and placement Ranging a Shop

The New Store Journey

Gifts

“Distress” purchases

Services Food for

Now

Food for Tonight

Big Night In

Full Grocery Treat

Seasonal

What makes a Shop?

Balancing Acts

Grocery Chilled

Ideal Category Mix

Kiosk News

Bakery

Meal Deal

Dairy

Butchery

Produce

Grocery Sweet

Grocery Toiletries

Household

Promo

Multi Packs

Alcohol

Frozen

“Mission Triangles”

Sandwich &

Snacking

Bakery

Food

for Now

Hot and Chilled Drinks

“Mission” examples

Romsey, Abbotswood

Coffee External

Flowers Bonds

Bakery

COOK Internal Flowers

Layout Drawing

• Constructing a Store Field to Fittings

The New Store Journey

Planning Office

Building

Shopfit

Construction

Planning Process

• Average Planning Approval timescale 1 – 3 Years

• Average Actively processing 6 Sites

• Worst case experienced for Planning 6 Years

Building Works

• Average Building timescale 9 – 12 Months

• Average Actively under construction. 7 Sites

• Largest Delays contributor. Approval to all Traffic disruption to connect Power, Water, Gas & BT Services.

Highways Agency

Sealed Shell

• Shopfitting 5 Weeks

• Merchandising 1 Weeks

• To cut Opening Ribbon 1 Second

Changing Times

3 UK Banks part

nationalised

• 2008 October

Out of Recession

• 2009 November

Coalition Government

• 2010 May

Olympics London

• 2012 August-September

Scottish Independence Referendum

• 2014 September

Conservatives win General

Election • 2015 May

EU Referendum

• 2016 June

EU Exit Official

• 2017 March

Woolworths Nov 2008

Habitat June 2011

BHS April 2016

Food Event

• Implementation Setting up Shop

The New Store Journey

Ordering stock

Applying shelf edge prices

Receiving deliveries

Filling shelves

Price checking and legal

compliance

Applying Point of sale

Tidying and cleaning

Operational set up Tills Carrier Bags

Baskets Trollies

Balloons Posters

New Colleague team

inductions / familiarisation

What we do before launch?

7 Days to Merchandise for Launch

98 Hours Each

4 Merch. Team

Members

6am Start time

Transforming a Store

Drive 98 hours to the Beach in…

What we could do instead?

PERU

2079 one way

trips to…

the Moon

• For vehicles delivering to 22 New Stores

Traffic jam from Reading to Wokingham

37 = Delivery

Vehicles per

New Store

130 = Cages

of Stock per

New Store

Going from To Order

• High of Baked Bean Tins stacked in 22 New Stores.

2.5 x Empire

State Building

6,200 = Cases

ordered per

New Store

• Ordered for just the 22 New Stores 53 Baths of

Baked Beans

53,000 =

Single Units

per New Store

We walked during Store set up

• By a Team member per New Store. That‟s 140,000 Steps!

66 Miles

• Team member treks per New Store Width of English

Channel

• Distance One Team member travelled over all 22 Stores

Reading

to Malaga

MERCHANDISE

TEAM

NEW WORKFORCE

SHOPFITTERS BRANDED &

CONCESSION TEAMS

SUPPLIERS

COMMUNITY

MEMBERS

• New Colleagues per Store 20

• New Colleagues to Southern Coop Team 440

• Hours spent on Training 16,475

Colleagues that make a Store

• Store Openings and In Pipeline Good„buy‟…

The New Store Journey

– 1st February 2017

Chertsey, Fordwater Road

– 3rd February 2017

Minster, Monkton Road

– 15th February 2017; Relocated.

Southbourne, Main Road

Southampton, West End High Street – 22nd March 2017

Salisbury Old Sarum, Crosier Close – 22nd March 2017

Burnham on Sea, Berrow Road – 12th April 2017

Romsey Abbotswood, Common Rd – 13th April 2017

Binfield, Forest Road – 30th April 2017

Binfield, Oakmede Place – 17th May 2017

2017 Pipeline Stores

Sidcup The Oval

– June 2017

Newbury Brummell Road

– July 2017

Weymouth Chickerell Road

– July 2017

Wimbledon Ridgway

– August 2017

Thank you

for coming with

us on

The New Store

Journey.