The Power of Positivity and Connection...The Rafaelians The Family Behind The Brand • 1913-R.I...

The Power of Positivity and Connection

Cindy DiPietrantonio

President, ALEX AND ANI

“Ear ly in my career, I fe l l in lo ve wi th watching brands gro w

and the pass io n of wo r ld c lass ta lent that co ntr ibuted to i t .”

Career Evolution

o How I became immersed in the fashion industry

o Passion for entrepreneur owned companies fueled a fire to move needle to next

level

o Affinity for small companies with an Authentic story built into foundation

Can Success and Balance Sur v ive To gether?

• With Success comes growing responsibility and accountability in the workplace

• As a leader, you have to decide the balance you want to achieve

• If you’re more invested in your career, personal life development may stagger

• If current/future family remains top priority, pieces to career may be scaled back

It’s not just about finding balance, it’s about making personal (sometimes hard) choices, to

accommodate the lifestyle you wish to live.

Stay Committed To It!

o Strong focus on prioritizing

o Knowing my ultimate goals for career and family

o Being honest with myself, my peers, and my family.

o Being TRULY present with my career and family

Balance of Co mmitments

Key Lessons Learned

5

1 . G i v e a n d E x p e c t D i r e c t F e e d b a c k

2 . L i s t e n t o W h a t R e a l l y M a t t e r s

3 . E x p e c t t o G e t Yo u r H a n d s D i r t y

4 . N e v e r B e A f r a i d t o Ta k e i t B a c k To B a s i c s

The Path to ALEX AND ANI

6

Large companies that operate like machines can

lack a certain Passion and entrepreneurialism.

Rare to find a company that can still operate as a start

up, yet stands for something, has meaning and

purpose accompanied with proven global growth

Authenticity Passion to Create Change Founder-Driven

= Unmatched Business Model

The Past , The Present , and Al l That’s To Co me

The Rafaelians

T h e F a m i l y B e h i n d T h e B r a n d

• 1913- R.I became home to an Armenian Immigrant passing through Ellis Island- Melkon

Rafaelian

• 1966- He and his son, Ralph, founded Cinerama in Cranston, R.I. when the state was the

jewelry capital of the world

• 2004- Ralph’s daughter, Carolyn Rafaelian founded ALEX AND ANI and kept her family

dream, and manufacturing alive in the same state

• Named after her eldest daughters

• 2009- first retail location opened in Newport, R.I. and still operates today

It’s a Rhode Island

Thing… • 50 years of quality R.I. craftsmanship from design to execution

• Location of World Headquarters, factories, and warehouses remain in R.I.

• Jobs have been created and resurrected in the industry

• World Class Talent arrives from around the world to work in R.I.

• 1,500+ employees work for ALEX AND ANI across the globe

• Collaboration with local and national higher education

• Commitment to No Greatness without Goodness Warehouse Program

Where We Are

• 64+ ALEX AND ANI Retail Locations in U.S.

• 24+ Partner Retail Location

• 14 Countries host ALEX AND ANI

• 20 Caribbean Islands

• 1900+ points of wholesale distribution

What we Create

• Starting at $28, collections vary from signature bangles to necklaces,

earrings, cuffs, rings, and beauty

• Each piece is Designed to Connect You

• Collections are Made In America with Love using eco-conscious processes

• Every design holds a special meaning connected to our roots

Some of Our Meaningful Collections and Styles

PATH OF SYMBOLS AFFINITY LIBERTY COPPER CHARITY BY DESIGN

Design Benefits American Cancer

Society AMERICAN .925

A Vehicle for Change

55+ Partners

6,500 Volunteer

Hours

11% of Company

Sales

73 Designs

ALEX AND ANI | CHARITY BY DESIGN 5 YEAR ANNIVERSARY VIDEO 2016

Fans Help Up Make An Incredible Impact

7,500+ children fed for an entire school year through Blessings in a Backpack

982,000+ days of life-saving medicine for HIV/AIDS patients through (RED)®

30,000+ survivors of domestic violence supported through National Network to End Domestic Violence

48,600+ families given access to clean drinking water through Living Water International

7,400+ athletes trained around the world through Special Olympics

58,000+ mentor relationships funded through Big Brothers Big Sisters of America

Celebrating a new well

in Haiti: 2016

So cia l Co nnect io n As a digital-first company, engagement and connection is key

to share our brand story, new products, and to be accessible.

ALEX AND ANI has reached 2.5+ million people

• Facebook: 1.4+ Million Followers

• Instagram: 865K+ Followers

• Twitter: 205K+ Followers

• Pinterest: 70K+ Followers

• LinkedIn: 23K+ Followers

What’s Next for ALEX AND ANI

$50 Million Mark in charitable donations

35 Retail and Partner locations Nationally

Focus on U.K., Canada, and Australia for International Growth

ALEX AND ANI Experience launch for employees