The Tipping Point @AxTantawy 2011

The Tipping Point Written By Malcolm Gladwell

Preview by AbdelRhman Tantawy

About the Book

The Tipping Point: How Little Things Can Make a Big Difference (ISBN 0-316-31696-2)

A book by Malcolm Gladwell, First published by Little Brown in 2000.

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What is The Tipping Point ?

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It is the break even point

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It is the break even point

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Point when everything changed

"the moment of critical mass, the threshold, the boiling point.“

Malcolm Gladwell

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Every big something have big point

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"Ideas and products and messages and behaviors spread like viruses do."

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THREE LAWS OF

EPIDEMICS

Three

Laws of Epidemics

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1 Law of the Few

Three

Laws of Epidemics

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1 Law of the Few

2

Stickiness Factor

Three

Laws of Epidemics

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1 Law of the Few

2

Stickiness Factor

3

Power of Context

Law of the Few

The Tipping

Point

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"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of

social gifts." @AxTantawy, The Tipping Point

• People with a special message bring the world together

• Master the weak tie-a friendly or social contact

• Manage to occupy many different worlds and subcultures.

• Acquaintances are social power

Means

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Stay connected & know lots of people

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Low of few depend on Three types of people

Connectors Mavens Salesmen

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Low of few depend on Three types of people

Connectors Mavens Salesmen

@AxTantawy, The Tipping Point

Low of few depend on Three types of people

Connectors Mavens Salesmen

@AxTantawy, The Tipping Point

Low of few depend on Three types of people

Connectors Mavens Salesmen

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Social Glue – Spread Message Connectors

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link us up with the world ... people with a special gift for bringing the world together.

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They are a handful of people with a truly extraordinary talent

Connectors

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His social networks are over one hundred people.

(1082)

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Data Banks, Provide the Message Mavens

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Always responsible for collecting data

Everyone reference

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Love sharing this information with other

people

(They don’t persuade people, but teach

and explain)

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Persuade Us Salesmen

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Beyond words, but character traits that impact others: charisma, body language etc.

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Yes, I’m a F****n

Salesman By nature

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Stickiness Factor

The Tipping

Point

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the specific content of a message that renders its impact memorable.

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Is Your Id StickyTipping Point

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Is Your Id StickyTipping Point

Is the message so memorable that it incites change?

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How to get someone’s attention and keep it

• Concrete – Help people understand your idea

• Credible – Belief

• Emotion – Care

• Stories – Propel to action

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Power of Context

The Tipping

Point

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Context = Epidemics Human behavior is influenced by its environment.

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Epidemics are sensitive to the conditions and circumstances of the times and places in which they

occur- the context

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Two Context Rules

1. The Good Samaritan

Theory

2. Channel Capacity

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“The convictions of your heart and the actual contents of your

thoughts are less important, in the end, in guiding your actions than

the immediate context of your behavior.”

1. The Good Samaritan

Theory

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Amount of space in our brain for certain kinds of

information

2. Channel Capacity

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How to Achieve Successful Epidemics???

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How to Achieve Successful Epidemics???

1. Change is possible.

2. transform behavior

3. 80/20 Rule.

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Change is possible. Simply think different

1.

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2. People can radically transform their behavior /beliefs if given the right kind of motivation.

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3. The 80/20 Rule

Only takes the smallest infractions to cause the

smallest changes. Just requires the slightest push in the right

direction.

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Three

elements you can create

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1 Law of the Few

2

Stickiness Factor

3

Power of Context

Conclusion

It is all about

Right people, with the Right message, at the Right time & place.

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Advice FOCUS , TEST & BELIEVE

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Thanks

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ax.Tantawy@gmail.com