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Title of Submission: [*]
Submitting Company:[*]
In Case of external service company:[*]
Client: [*]
(to fill in, if the appliant is an external service company)
Category: □ Strategy □ Branding
□ small
projectbudget < 50.000,00 EUR resp. target group < 1.000 employees
□ medium
projectbudget > 50.000 EUR resp. < 100.000,00 EUR resp. target group < 10.000 employees
□ large
projectbudget > 10.000 EUR resp. target group > 10.000 employees
(please mark with a cross)
□ Submission for the Special Price “Social Media””
(in case please mark with a cross)(in case please mark with a cross)
[ Fill in Company logo type ]
SUBMISSION FORM
• Initial Situation:
• Communicative challenge:
• Definition of task:
INITIAL SITUATION
COMMUNICATIVE PURPOSE
• Strategic approach:
• Course of action / approach:
• Chosen target groups:
• Main messages:
STRATEGIC PLANNING
• Measures / instruments:
• Terms of reference (effective period / extent):
• Dramaturgy of the project (schedule/storyboard):
REALISATION / EVALUATION
• Statements to the procedure of realisation:
• Occured problems and their solution
• Valuation of the impact of measures (criteria and methods of evaluation)
Creation of value
• Valuation of the impacts measured on the communicative purpose
• Contribution of the project to organisational success
• Conclusion
PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL
PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL
PICTURES / DOCUMENTS / VIDEO MATERIAL / AUDIO MATERIAL
PRESS ARTICLES
BUDGET PLANNING
CREDITS
Presentor
Complete name of company: [* ]
Name of contact person: [* ]
Function of contact person: [* ]
Phone number of contact person: [* ]
e-mail address of contact person: [* ]
Address: [* ]
Postcode/location: [* ]
Website: [* ]
Performance period of the project: [* ]
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