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Trend Analysis for Tommy Hilfiger by Kitsch Commerce
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cons
umer
tre
nds
trend urbanization
trend single sourcing
Licensed products
Tren
d lic
ense
d pr
oduc
ts
Licensed products
Tren
d lic
ense
d pr
oduc
ts
european stationary
market
Mature Market with 36.750 P.O.S., 20 % speciality stores
turnover eu retail € 14,2 Billion*
32,5 % private users, decreasing segmentation Private v.S. proFessional use
current players luxury/near luxury segment: mont Blanc, cartier, el casco, FaBer castell, Bosca, moleskine
no premium liFestyle Brand strongHold
* SOURCE: EUROSTAT 2009, MPA INTERNATIONAL * * SOURCE: ESSELTE
LEGENDA-- EDUCATIONAL -- PRIVATE -- PROFESSIONAL
7%
32,5%60,5%
current market entry in e-taBlet cover segment :- louis vutton - cHanel- gucci- BurBerry - cHristian dior
trend luxury
presign international develops, produces and distriButes HigH-end
design oFFice supplies fOr the eurOPean Market.
fOunded in 1998, main oFFice and distriBution center in tHe netHerlands, oFFices and Factories in cHina mainland and Hong kong.
Joint venture witH creative Best ltd., Based in cHina, total turnOver 40 million euro.
presign international diStributeS their Own productlines and acts as OeM in Over 30 countries.
Austria
Aruba
Africa
Belgium
Bulgaria
Denmark
Dubai
Estonia
France
Germany
Greece
Croatia
Curacao
Cyprus
Finland
Italy
Latvia
Lithuania
Luxemburg
Malta
Montenegro
Netherlands
Norway
Spain
Portugal
Sweden
South
Qatar
Slovenia
Switzerland
Romania
UK
400
350
300
250
200
150
100
50
02005 2006 2007 2008 2009 2010 2011 2012 2013 2014
luxury consumptioncHart: retail sales trends*
“India’s luxury market poised for major growth”Mint 2011
“LVMH Posts 17% Rise in First Quarter Sales”Lvmh Group
“Chinese Luxury Goods Mar-ket ‘Grew by 35%’ in First Quarter of 2011” Bain & Co, Shanghai
legenda-- india-- us-- Japan-- cHina-- germany
* ECONOMIST INTELLIgENCE UNIT
Cypres
Debenhams
Finland
Stockmann
France
Galeries Lafayette
Germany
Brunnen
Ireland
Easons
Letland
Janis Roze
Netherlands
Bijenkorf
Spain
El Corte Ingles
Suisse
Manor, Globus
Slovenia
Mladinska Knjiga
Sweden
Ahlens
UK
Harrods
presign acts as an oem (original equipement manuFacturer) in private laBel productions & distriBution, For alBert HeiJn, Betapress, Brunnen, lanoo, & many otHers.
selected agents are responsaBle For presign sales in PreMiuM StOreS tHrougHout europe, tHe middle east and soutH aFrica.
Why presign * presign covers a-Z, develops,
produces and distriButes* over 20 years oF experience in specialiZed oFFice supplies* wide range oF production Facilities in the far eaSt.* oFFices in Hong kong and cHina mainland* complete production cHain quality control* memBer oF tHe Bsci * experienced Field team* daily in-store delivery
innOvative in the
world’s dullest buSineSS
# Development and production of a limited range luxury stationary related gifts, designed by Tommy Hilfiger.
# KicK-off november 2011 in in designated stores across europ, with note books, in luxury display / giftwrap. # Distributed by Presign in designated by current brand range, high end positioned retail stores across Europe.
# monthly sales evaluation
test case
testcase revenueITEM P.O.S DISPLAY
* no total Price royalty
** revenue
nOTEbOOk 1000 24 1 24.000 € 29,95 15% € 38.815
nOTEbOOk 1000 24 2 48.000 € 29,95 15% € 7 7.630
nOTEbOOk 1000 24 4 96.000 € 29,95 15% € 15 5 .260
* number of items Per DisPlay** factoryPrice (comsumer Price - 40 % retailer - 40 % Distribution x 15 %)
consumer
country turnover marKetshare turnover royalty revenue
tota l eu € 14.19 9 0.1% € 14.19 9.000 15% € 766.746
Germany € 2.789 0.1% € 2.789.000 15% € 150.606
U.k € 1.645 0.1% € 1.645.000 15% € 88.830
france € 2.268 0.1% € 2.268.000 15% € 122.472
ita ly € 1.7 70 0.1% € 1.7 70.000 15% € 95.580
spain € 1.090 0.1% € 1.090.000 15% € 58.860
nether lands € 665 0.1% € 665.000 15% € 35.910
sweden € 530 0.1% € 479.000 15% € 28.620
Poland € 479 0.1% € 530.000 15% € 25.866
belgium € 416 0.1% € 416.000 15% € 22.464
austria € 372 0.1% € 372.000 15% € 20.088
Danmark € 322 0.1% € 322.000 15% € 17.388
other € 1.853 0.1% € 1.853.000 15% € 100.062
* n*source eurostat 2009, mPa international ** factoryPrice (averaGe salesPrice-
40 % retail – 40% Distribution x 15%)
dull business?
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