Top Actions You Can Take to Maximize Your Brand’s Equity

Maximizing Your Brand’s Equity

Victoria Nessen Kohlasch

“And so on…..”

The Obvious Truth about Networking

“I tried Faberge Organics, and I told 2 friends”

“They told 2 friends”

“And so on…..”

The Obvious Truth about Networking

What is a brand?

Everything is a brand.

Company brands, like people, are perceived by intentions and actions.

Company brands, like places, have a history that over time elicits specific

emotions,be they good, bad or indifferent.

A brand is the personality of your

company, its products and its services

Why is a brand important?

If you don’t define your brand…

…your target audience will define it for you

Own your brand, and control the perception of your brand

What does brand equity buy you?

the opportunity to attract the attention of those you want,

BRAND EQUITY BUYS YOU…

Engaged Customers

…evangelists

How do you build brand equity?

6 simple steps

1. Figure out who your target audience is

2. Define your desired brand personality

3. Create a unique look and feel for your brand

4. Consistently apply that look over and over and over

5. Continually create meaningful brand experiences

6. Provide a way for people to share the brand

target audience brand personality

unique look

consistency meaningful brand experiences

share the brand

How can you measure brand equity?

Victoria Nessen Kohlasch617 388 9862

vkohlasch@nessenkohlasch.com

www.nessenkohlasch.com

Nessen Kohlasch & Associates