Town pinterest

SOCIAL MEDIA FOR REAL ESTATE PROFESSIONALS

PINTEREST

Pinterest allows users to create virtual inspiration boards of images found on the web. Users browse other boards in the community and have the ability to comment and like boards or pins. There is additional functionality that allows users to repin finds to their own boards creating a viral sharing environment.

What:

•3rd highest referral traffic rater behind Facebook and Twitter•Pinterest referrals are 10 percent more likely to make a purchase and spend 10 percent more.•Pinterest referrals spend 70% more money than non-social channel referrals •Link-building and increased traffic to your page or blog

Why?

Pinterest Buzzwords

Pin: An image added to Pinterest (.jpg, .png, .gif images only)Pinboard (board): A set of theme-based pinsPinning: The act of visually sharing contentRepin: Reposting somebody else’s pin to your own BoardPin It Button: Button that can be placed on website to facilitate sharing on Pinterest. Pins added with the Pin It button automatically link back to the source sitePinner: Person who does the sharing Hashtag: Using the # sign in front of a word or phrase which will link the phrase and aggregate your content with other pins that share the same hashtag

Profile: • Describe yourself, job and interests in your “About Me”

• Add a photo of yourself• Link it to your TOWN page, blog or personal website• Link to your Twitter and Facebook profile• Add your location - be specific in your description as well

Anatomy of Pinterest

Anatomy of Pinterest

Boards

Anatomy of Pinterest

Pins

Anatomy of Pinterest

Home View

Suggested Users to Follow

Anatomy of Pinterest

Recent Activity•New Followers•Repins•Likes

Anatomy of Pinterest

•Pins from users you’re following•Sort by different categories, popular pins or price points.

1. Navigate to http://pinterest.com2. Connect with Twitter, Facebook or use your email address

Setting up your Profile

What to Pin:

Board ideas:•Staging Inspiration/Tips•Curb Appeal•Neighborhood Specific Boards•Favorite Quotes•Personal Hobbies•Interior Design•Architecture/Art•Videos/Tours

Pin ratio should be 3 outside links to 1 personal link

Manually Uploading Pins

Uploading Pins

The Pin It button

Pinning Items

Videos

Pinning Items

The RepinPinning Items

Creating Boards

Can also create boards with the Pin It or Repin Actions

Creating Boards

Creating Boards

Being as descriptive as possible when pinning, repinning and creating boards is key to having a standout Pinterest presence.

Descriptions

•Most commented & repinned items use 200-310 characters (out of 500 allowed chars.)•Include relevant keywords, contextual information, and links to the content in the post.•Be Specfic•Use Hashtags

Grow your FollowingAfter you have your first few boards

going, start following others

You can follow a user, or opt to follow board’s that are more specific to your interest.

Grow your following

Grow your following

Share interesting Pins and Boards with your Facebook/Twitter community

• Write a detailed description of yourself

• Start 2-3 Pinterest Boards• Share a Pin to Twitter/Facebook

Action Items

http://www.slideshare.net/larosamaria0/

Rosemary Abdelshahid212.355.9090 x 224rosemary@nylmedia.com

Rosemary Dorsett212.355.9090rdorsett@nylmedia.com