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7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Dr.K.Baranidharan
Present by
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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TOTAL
QUALITY
MANAGEMENTQM
217 August 2013
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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KANO
MODEL
Presented by
Dr.K.Baranidharan
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
4/16
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
5/16
KANO MODEL
Presented by..
Dr.K.Baranidharan
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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+
+-
-
Satisfact ion
Dissat isfact ion
Service
Dysfunct ions
Service
Ful ly
Funct ions
EXCITERS
Must Be
MORE IS
BETTER
Less sat isf ied when the
produ ct or service is less
funct ion al, but cannot
increase s at isfact ion
subs tant ial ly i f o perat ional
- "up-t ime"
If the requirem ent is absent
i t does not cause
dissat isfact ion, but i t w i l l
del ight cl ients if present -
"camera opt ions"
The more requirements
are met the more one is
satisf ied
KANOS MODEL
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Model Diagram
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Basic Features(needs)
These are attributes, without which a productwould simply be unacceptable.
The customer takes them as prerequisites and
may not even mention them, though they areessential.
Failure to provide them causes greatdissatisfaction; however, putting effort into
enhancing basic features leads to no extracustomer satisfaction and may add unnecessarycost and complexity to the product.
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Performance Features
These are features that provide a real benefit tothe customer, and the more highly implementedthey are, the more satisfied the customer will be.
An example is the fuel economy in a car - the
more efficient the better. Lower price is usuallyanother.
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Excitement features
These give the customer unexpected value andmay be attractive out of all proportion to theobjective benefits they give.
The problem is that traditional market research(surveys and focus groups) is unlikely to identify
the requirements for excitement features.
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Product LG Refrigerators
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Past Product FeaturesASSUMED EXPECTED DELIGHTSIZE -160 Liters SIZE - 220 Liters MORE STORAGE
SPACE IN DOOR
COLOURS ATTRACTIVECOLOURS
METALLIC COLOURS
COOLING QUICK COOLING CONDENSER(INSIDE)
KEEP FRUITS &VEGITABLES FRESH MULTI -UTILITYSHELF WATER DISPENSER
FROST FREE RETAIN NUTRITIVECONTENTS OF FOOD
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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Present Product FeaturesASSUMED EXPECTED DELIGHTQUICK COOLING MORE STORAGE SPACE
IN THE DOORTELEVISION
METALLIC COLOURS UNIFORM COOLING(DOOR COOLING)
RADIO
220 Liters 500 Liters 750 Liters
CONDENSER(INSIDE)
RETAIN NUTRITIVECONTENTS OF FOOD
GREEN IRON DOORCOOLING
FROST FREE MULTI UTILITY
SHELF
MICOM PANEL
KEEP FRUITS FRESH &HEALTHY
WATER DISPENSER GLASS DOOR/ AUTO.CLOSING DOOR
FREE RECIEPE BOOK FREE JUICER FREE MICROWAVE
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Future Product FeaturesASSUMED EXPECTED DELIGHTMORE STORAGESPACE IN THE DOOR
TELEVISION TV WITH INTERNET
UNIFORM COOLING
(DOOR COOLING)
RADIO INBUILT
MICROWAVE
500 Liters 750 Liters 1000 Liters
RETAIN NUTRITIVECONTENTS OF FOOD
GREEN IRON DOORCOOLING
INBUILT AC
MULTI
UTILITYSHELF MICOM PANEL Internal EnergyRegeneration
WATER DISPENSER GLASS DOOR FULLYTRANSPARENT BODY
FREE JUICER FREE MICROWAVE FREE DTH
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Dr.K.Baranidharan
THANK YOU
7/27/2019 TQM - KANO MODEL - FINAL YEAR ECE - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
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