Trevor Himma 2009. About the Olympic Games International multi-sport event Divided into two...

Trevor Himma

2009

About the Olympic Games

• International multi-sport event

• Divided into two generations

1. Ancient Olympic Games ( since 776 B.C.)

2. Modern Olympic Games ( since 1859 )

• Takes place every 2 years• Summer and Winter

games take turns

2012 Summer Olympics• Host city – London, United Kingdom• Nations participating – 205• Athletes participating – 12 500• 300 events in 26 sports• The London Olympic Stadium – built

specially for 2012 Olympics ( 80 000 seats )

• Opening ceremony – July 27• Closing ceremony – August 12• Muslims complain about the Olympics

taking place during the month of Ramadan

26 Olympic sports• Aquatics• Archery• Athletics• Badminton• Basketball• Boxing• Canoe and Kayak• Cycling• Equestrian• Fencing• Football• Gymnastics• Handball

• Hockey• Judo• Modern Pentathlon• Rowing• Sailing• Shooting• Table Tennis• Taekwondo• Tennis• Triathlon• Volleyball• Weightlifting• Wrestling

The UK is the front-runner in:

1. Cycling

2. Swimming

3. Canoeing

4. Equestrian

5. Sailing

6. Athletics

7. Rowing

Some of the most successful athletes of the United Kingdom

Name Sport Olympic medals won

Chris Hoy Cycling 4 gold, 1 silver

Bradley Wiggins Cycling 3 gold, 1 silver, 2 bronze

Rebecca Adlington Swimming 2 gold

Ben Ainslie Sailing 3 gold, 1 silver

Iain Percy Sailing 2 gold

Tim Brabants Canoeing 1 gold, 2 bronze

Great Britain is the 3rd most successful country in the Olympics, with:

207 gold medals 255 silver medals 253 bronze medals

The logo of the 2012 Olympics

• Designed by Wolff Olins brand consultancy• Development cost £400.000• The shapes are simplified representations

of the geographical shapes of the five continents - clockwise from top right: Europe, Asia, North and South America, Africa and Australia in the centre.

• 2012 is often misread as 20R • The logo has recieved harsh criticism and

is most commonly described as a “joke”, “disaster”, “puerile mess”, “commercial scandal” and “kid’s competition entry”.

• Design guru Stephen Bayley has said: "There are 5,000 talented designers who could have done the job for £10,000."

Financing• Total budget £9.345 billion• The Games are privately funded

by sponsors like Adidas, British Airways, YouTube, BT, EDF Energy and others

• Building the venues and infrastructure is met largely by public money:

1.1. 64% from Central Government

2.2. 23% from National Lottery 3.3. 13% from the Mayor of

London and the London Development Agency

Opening and Closing Ceremonies• Fireworks, music, dance, culture and the top

athletes from around the world• Watched by a worldwide audience of one in

three people• Ceremonies will welcome the world to

London and set the tone for the 2012 Games

Used Materials

• http://www.davidairey.com/london-2012-olympic-logo-disaster/

• http://www.london2012.com/

• http://en.wikipedia.org/wiki/2012_Summer_Olympics

• http://en.wikipedia.org/wiki/Great_Britain_at_the_2008_Summer_Olympics