True ventures 2010

True Ventures 2010

Jesse Schell

Our Founders

1) Branded Content2) 3D Browser Games3) Multiplatform Gaming4) Kids and Families5) Connecting to Real Life

The Future of Social Gaming

Real LifeGames

+10!

+20!+20!

+10!

+10!

+5!

+45! +500!

+200!

+50!

+100!+50!+30!

+10! +10!+10!+10!+10!

+500!

+100!

+100!

+

+2700!

+2000!+5000!

+9000!

+5!

+1000!

+30!

+100!+30!

+10!

+5!

+25! +75! +300!

+30!

+30!

+200+50!

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Games provide:

• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom

Two Dangers

Danger 1: The Innovator’s Dilemma

1500 FTE $300M

WTF?!

+- - =

- + =+ $100M

$500M$600M

WTF?!

Danger 2: Rewards can Backfire

Eight Keys to Successful Game-ification

Key 1: Make it Engaging

Key 2: Make it Effortless

Key 3: Make it Uncheatable

Key 4: Make it Not Embarrassing

Key 5: Design around the “moment of payment”

$350M+ =

>I

Key 6: Embrace Diverging Technologies

The Hype Curve

The Hype Curve

Put Jokes Here

“Shampoorn”

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Key 7: Embrace Important Trends

Have you noticed?

Beautiful!

Customized!

Shared!

Real!

TV

Groceries

Reality TV

Organic Groceries

Big Mac Angus Burger

+ =

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Key 8: Make Life Better

Thanks!Web: jesseschell.comTwitter: @jesseschell

Email: jesse@schellgames.com