#trulondon irina

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People Sourcing Tips and Techniques and Boolean Strings for @Billboorman's #trulondon

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By Irina Shamaeva

1. What is People Sourcing? • Boolean Strings

vs. People Sourcing

2. The Main Concept of the Internet Search

3. Sample Techniques/Demo

We search for “target” professionals…

… to get on the phone with just the right

people at the right numbers

…and it is nice if we have extra info to

warm up the call

“People Sourcing” is finding

information about professionals.

We do People Sourcing so that (either we

or our business partners) get on the phone

with just the right people and as soon as

possible. People Sourcing makes a cold

call warm.

Boolean means: AND, OR, NOT

Search Engines use the Boolean logic

Boolean Search Strings is one of the tools

in People Sourcing

1. (Re) Search

2. Cross-Reference

3. Contact

Where? • Job Boards/ATS

• Search engines (Google, Bing)

• People search engines, like Jigsaw

• Social Networks, like LinkedIn, Facebook,

Google-Plus, Twitter, and Pinterest

What? • CVs

• Lists with contact info

• Social profiles

• Posted content (BIG DATA)

Prequalify the person for calling

Verify the info

Get extra details for making the call

warm

Call

Email

Many ways to interact on Social Networks • Recruiters can send messages and InMails on

LinkedIn

Google (or any other search engine)

“understands” only: • A word or several words together

• The Boolean Logic

• Operators, pointing to the pages’ title or URL or

text

URL

Title

Words

Phrases

Links

Images

Imagine what you are going to find

Translate from English into Google’s

Language

Then, you can modify the search based

on the results

This is it

(Demos

Follow)

October 24, 2012, 9:30AM-4PM: Live lectures at Hudson HQ

Location: Chancery House 53-64 Chancery Lane, London WC2A 1QS

Lectures: Search; Social Networks; Tools

Q&A, support, and tests to follow online (along with the Global Certification Program in January).

Co-teaching in London • Martin Lee, Director, Program Delivery, Europe

and Asia

• Andrea Mitchell, International Sourcing

Consultant

Reach me online http://www.linkedin.com/in/irinashamaeva

http://twitter.com/braingain

http://bit.ly/gplus-irinashamaeva

Irina@braingainrecruiting.com

Join and share tips and technologies at

the Largest Sourcers’ Community • "Boolean Strings" Group on LinkedIn 17K+

• Boolean Strings Network 5K+