Turn Visitors into Leads

/groups/BusinessGrowthCommunity

#GrowBrisbane #UBGM16

Agenda

● Introductions

● Turn Visitors into Leads

● Q&A Time

● Announcements

● Door Prizes

#GrowBrisbane #UBGM16

Turning Visitors into LeadsOr how to get more conversions from your online resources

#GrowBrisbane #UBGM16

By: Daniel E. Smith

● Prerequisites

● Desired Outcome

● Timeliness

● What to Look For

● Case studies

#GrowBrisbane #UBGM16

Prerequisites

#GrowBrisbane #UBGM16

1. Defined Purpose

#GrowBrisbane #UBGM16

2. Defined Ideal Customer

#GrowBrisbane #UBGM16

3. Defined Product or Service

#GrowBrisbane #UBGM16

4. Visitors Traffic People

#GrowBrisbane #UBGM16

Desired Outcome

#GrowBrisbane #UBGM16

What does your Ideal customer want to achieve when they look for someone like you?

#GrowBrisbane #UBGM16

What weight do you take off their shoulders?

#GrowBrisbane #UBGM16

Each ideal customer will be unique

#GrowBrisbane #UBGM16

Example

#GrowBrisbane #UBGM16

Family Vacation or Business travel?

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

BusinessFamily

● WiFi

● No Downtime

● Leg room

● Price

● Bathrooms

● Snacks

Desired Outcome

To get to the destination safely and comfortably

#GrowBrisbane #UBGM16

Timeliness

#GrowBrisbane #UBGM16

At what stage should you make an offer?

#GrowBrisbane #UBGM16

Should you send flight information after the school holidays?

#GrowBrisbane #UBGM16

It depends on your ideal customer

#GrowBrisbane #UBGM16

What to understand

#GrowBrisbane #UBGM16

Trustworthiness

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

Clear Call to Action

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

Great design

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

Example

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16

/savvysuecooper

/sue.z.cooper

/GrowthHackerAU

/GrowthHackerAU

@GrowthHackerAU

Dani

el E

. Sm

ith

Sue

Coop

er