Twitter: new media and why we need it

New Media and Why We Need it in our Non-Profit Market Today

Coffee & ConversationUSF St. Petersburg

Thursday, November 3, 2011

#who

What is Twitter?

Micro-blogging hubStream(s) of conversation(s)Dynamic resourceOnline connector of resources (people, $, etc.)Time management tool

#what

And why is it so stupid?

…because not enough people use it effectively.

What is Twitter?

Top 3 Twitter Users: • Lady Gaga @LadyGaga (15,197,416) • Justin Beiber @justinbeiber (13,909,500)• Katy Perry @katyperry (11,536,255)

President Obama @barackobama is number 4! (10,887,552)

#what

Facts and Figures

Source: Twitaholic

What is Twitter?

300,000,000 = the number of users globally450,000 = the number of Twitter accounts created every day88% = brand awareness1 billion = the number of tweets per week30% = number of Twitter users with $100,000 household income67% = percentage of users likely to recommend a brand they follow

#what

Facts and Figures

Sources: www.JeffBullas.comPC MagazineMedia Bistro

What is Twitter?

Critical tool in the Arab Spring uprisings Obama’s Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes)Helped diagnose a paralyzed manReal-time reporting device of events (JWB Board Meetings #JWBBoard)

#what

Anecdotally

Sources: www.JeffBullas.comBlog.bufferapp.comMedia Bistro

What does it look like and how does it work?

#how

your branding

your followers

yourfeed

your rec’s

trending topicsyour tweet!

#how What does it look like and how does it work?

140 characters goes here

character counter “publish”

button

search for people or

things

re-published your tweet

to their followers

uses your @name

email is for old people

#where Where Do I Find Followers?

Websites

Twitter search function

A modern-day news feed

Other users – this is the “social” in social media

#how What does it look like and how does it work?

Hash Tag = # Identifies “trend” or subject ex:#Education#JWBBoard#USF#Florida

At Symbol = @ Identifies a Twitter user ex:@JWBPinellas@JWBPinellasED@bkirby816@LearnandSucceed@N_A_P_C

#how What does it look like and how does it work?

tweetorigin

#

A Good Tweet

#

options

#how What does it look like and how does it work?

tweetorigin

re-tweeter

tiny url

Retweet

options

#how What does it look like and how does it work?

A Lousy Tweet

answer:

unfollow

The electronically synergized multiphase value-added message delivery methodology for non-

profits

PHASE 1:Tell your

story herePHASE 2:Good things

happen here…

PHASE 3:…then here…

PHASE 4:…then here…

PHASE 5:…then here!

#why

…in other words, telling your story

helps the community you serve…

…and your bottom line

#why

#questions

@JWBPinellas@bkirby816@N_A_P_C

www.JWBPinellas.orgwww.Twitter.com/JWBPinellas

www.Facebook.com/JWBPinellaswww.YouTube.com/JWBPinellas

#thankyou