Typography Placard Project

The World:Placard ProjecT

Saving

BY BRIDGET FAHEY

GRAPHIC DESIGN WILL SAVE THE WORLD RIGHT AFTER ROCK AND ROLL DOES.-DAVID CARSON

NEVER FALL IN LOVE WITH AN IDEA. THEY’RE WHORES. IF THE ONE YOU’RE WITH ISN’T DOING THE JOB, THERE’S ALWAYS, ALWAYS, ALWAYS ANOTHER.

-CHIP KIDD

From the complete set of thumbnails, these three sketches stood out the most. For the David Carson quote, I mainly focused on creating a vertical de-sign with “world” em-phasized in the center. However, for the Chipp Kidd quote, I experi-mented more with in-creasing amounts of negative space in my designs. In the end, I decided the thum-bail on the left was the most successful and developed it further over the course of the project.

MOST SUCCESSFUL THUMBNAILS

MY INSPIRATION

MY INSPIRATION

When creating this placard, I drew in-spiration from other vertical designs that utilize various typefac-es and other graph-ic elements such as horizontal lines. The design in the upper left corner helped in-spire the shapes in and around “graphic design” in my final de-sign.

REFINING PROCESS

FINAL PRODUCT

I grew significantly from my original de-

sign on this project. I usually avoid the use

of color in my designs, so it was not an as-pect that I originally

considered. However, by including color, I

was able to create a more interesting and

visually appealing piece.

Drake UniversityArt 051 Typography

Spring 2015