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winephile

Hypotheses

Research

Personas

• Hard to find specific wine in local shops

• Can’t find user reviews

• Doesn’t remember what she likes

• Loves new wine but doesn’t have time to take notes

• Too intimidated to ask for help

• Wants to impress friends

Natalie the Novice Susie the Social Drinker Eddie the Expert

Quotes

“It’s hard to order wine at restaurants because

I never remember what I like.”

“A wine app is only useful if it organizes my life

— not if I have to organize it.”

Workarounds

Comparative Analysis

Comparative Analysis

Opportunity

Millenials!

The numbers

28% drink every day*

Want cheaper wine with less pretension & more social focus

* http://distributionpropertysolutions.com/us-wine-consumption-trends/

How do we solve this?

MVP Features

1. Suggestions based on personal ratings 2. My wine library- reference list 3. Upload new wine info

Flows and Wireframes

Flows and Wireframes

Flows and Wireframes

Flows and Wireframes

Suggestions

My wine library

Add new wine

Onboarding

Complete prototype

http://invis.io/2G297LY8S

winephile 2.0

Location-based suggestions

Testing!

Q & A