Visits and Shop Raven Hanna. Visits What do visitors want to see? What can visitors see? What do...

Visits and Shop

Raven Hanna

VisitsWhat do visitors want to see?What can visitors see?

What do visitors want to learn?

What impression does CERN want to give visitors?

Visitors’ Wants and Needs

Varied backgrounds and interests

What is CERN? What does it do? Who works there? What’s it like to work there? What is the history? What is the future?

CERN’s Wants and Needs

• Ensure visitors to enjoy their visits• Promote a science-literate and science-supportive public

• Show the public their money is used wisely

• Share our enthusiasm for physics and particle research

Where to go?

How do we show physicists at work?

• big machines• control room

• restaurant• offices• internal roads/ building facades

• computer center• library

Core Information

• Everything we see and know is made of fundamental particles and follows rules

• We know a lot, but still are working on many important questions

• To answer these questions we need a way to observe very small, very fast things

• We’ve developed particle accelerators to help. Each more powerful accelerator allows us to ask more probing questions.

• LHC will address these questions: e.g. Higgs, antimatter, and history of the universe

• LHC requires new technologies and engineering advancements

• Groups apply to put detectors on LHC – here’s the four that have been approved and what they will study.

Potential Itinerary Themes

Mysteries of the Universe

Cosmology

Antimatter

Informatics (web, grid)

Engineering (cryogenics, superconductivity, magnets)

Applied science (for medicine, like PET)

Scientific method

A Day at CERN• Start in the Globe (walk through LHC-like tunnel?)

• Watch movie about CERN stats

• Volunteer CERN employee lectures (enthusiastically) on particle physics (demonstrations?)

• Walk past offices to Library talk on open source & scientific method

• Bus tour around CERN to one more stopdepending on tour type

• End back at shop/Globe

Under Consideration…• make tours afternoon?• set up “in situ” exhibits in the CERN halls?

• have experts give tour talks?

Shop

Continuing the education…

Designs

Good EstheticsShare science-informationQuality

Informational tag

MarketVisitorsstudents; teenagersteachersgeneral public

CERN employeesScientific visitorsscientistsstudents

adults, teens, gifts

CERN topics

Accelerators, LHCAntimatterQuarks and other particlesEventsW/Z particlesBig bang/history of the universeHiggs

Potential Items

Adultsclothingdesk sculpturekeychainswatchesmugsgadgets (memory, tools)

Male adultscuff linksties

Female adultsjewelry

Teensclothingcandycolor-change mugcell-phone charmjewelry

Childrenclothingcoloring booktoysstickers/temp tattoos

Xmas Ornaments

Event Motif

T-shirtsSweatshirtsTies/ScarvesMugsKey chainsTote bagsNotebooks

T-shirts for women & teens

Pretty, clean designStylish style shirtFlattering & fashionable colors

CERNCERN

CERNCERN

CERNCERN

In Search of Higgs

The Higgs Boson

CERNThe Higgs Boson

Future Scientist

Future ScientistCERN

Other Slogans

CERN - Center of the Universe

CERN - Looking back in time

CERN - Where energy becomes matter

Supersymmetry/Sparticles

“I’m made of xxxx quarks”

Coffee Mugs

CERN

where theWeb was

born

ViewMaster

3D picture viewer

Offer 2 reels:tracks/eventsmachines/detectors

Antimatter

12

3

6

9

12

45 7

8

1011

antimatterCERN

Event Jewelry

Simplified tracks in silver

Quark Jewelry

1 red + 1 green + 1 blue

+ gluons

Quark Toy

1 red + 1 blue + 1 green + many gluons

Meson Jewelry

1 quark + 1 antiquark = meson

modeled on “friendship” necklaces

Dark Matter Jewelry

Accelerator Jewelry

Feynman Diagram

Simple or Penguin

Feynman Diagram Toys

Feynman Diagram Toys

Magnetic jewelry

French artist: Ingrid Kelleman

History of the Universe

History of the Universe Glasses

11 dimensions

Cabali Yau space (projections)desk sculpture, jewelry, cufflinks, keychains

Globe Snow Globe

Globe Snow Globe

Edible Gifts

Dark Matter candymostly dark chocolate bits

(Swiss, of course!)some white chocolate or colored

candies mixed inCERN logo on jar (plus tag!)

Quark candyDifferent colors for different quarksrecipes?

Raven Hannaraven@madewithmolecules.co

mx 75934

building 33, room 010