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Brochure detailing our services with some case studies.
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Public Relations
Enhancing the reputation of brands, creating and communicating their values,
personality and what makes them unique is where we are at.
We are experienced in identifying what makes your brand special, aligning these
attributes and core values to your strategic objectives and designing creative
campaigns that deliver results.
We recognise the shift in control of the news agenda from big media
organisations to individuals. The growth of social media, phone apps, blogs and
information sharing between individuals has an increasing influence on brand
choice, reputation and opinion. And as more people convey their personal brand
experiences to growing audiences via new media platforms, traditional media
channels and circulations decline.
We continually evolve and use the latest advances in communications, as well as
appreciating the value of traditional channels. We ensure your brand engages
with relevant audiences via social mediums, as well as delivering influential
coverage in magazines, newspapers and online.
1. We listen
2. We think
3. We brainstorm
4. We present a strategy
5. We implement
● Press and media relations campaigns
● Social media campaigns and management
● Editorial promotions in press and online
● PR-led and informational advertising
● Issues management
● Evaluation & reporting
What we are about What we do
Our vibrant Chameleon not only reflects our brand, it signifies something far more
profound. The media world is multicoloured and constantly evolves. It never stands
still. It does not adapt to us, we need to adapt to it. At vivid, we constantly embrace
new media and take advantage of the opportunities these present. We are not
shaped by tradition, or rooted in the present. We always look to the future.
Why?
About you
Many PR companies talk repeatedly about what they do and how good they are.
But what really matters is what you want from your PR Company.
PR is diverse and we can do a lot, but what do you need to take your brand
forward? What are your priorities and where do you want to focus your PR effort
to create the awareness and reputation you deserve?
Leading brands invest in PR for lots of reasons; to help maintain their profile and
reputation, to gain market share, retain the loyalty of their customers, to manage
issues or circumstances that may affect public opinion . They also look for
growth among new audiences and by managing competition.
Whilst most brands aren't global super-brands they often demonstrate creativity
and innovation and have a story that needs to be told. From global brands to
one man bands, vivid believes the same rules and principles apply and with the
growth of social media, you can create mass awareness to position your brand
and win the hearts and minds of your audience.
In addition to hard-hitting PR, we specialise in every aspect of brand marketing
and communications. Internally and through our team of carefully selected
partners we can manage established brands, maximise the potential of
emerging brands and can even help you create your brand from scratch!
● Brand consultancy
● Brand PR and marketing
● Graphic design
● Website design
● PPC, social media & online marketing
● Advertising campaigns : press and online
● Brochures, POS, merchandising
● Print management
What really matters to you? What we do
We bring colour to PR. We want you to be noticed. We want you to stand out from
the crowd and be heard. Not only does our Parrot bloom with vivid colours, he's
loud too. We bring a mindset to every project and sometimes we even have to
challenge your ideas to ensure we connect with your audience by saying what they
want to hear.
Why?
What have we got for you to look at ?
We have too many things to show you everything we have ever done but here
are a few snapshots of our work!
● Media relations
● Brand PR and marketing
● Graphic design
● Website design
● PPC, Social media & online marketing
● Advertising campaigns : press and online
● Brochures, POS, merchandising
● Print management
NOTE: We have presented more of our creative projects here so call
01372 370857 or email info@vividpr.co.uk for more examples of media
coverage
Contents
● CIRIO; Conserve Italia [FMCG sector]
● Takara Belmont [Professional Hair Care]
● Yon-Ka PARIS [Beauty]
● Macadamia Natural Oil [Professional Hair Care]
● Hair Development [Professional Hair Care]
Some of our work What we do
CASE STUDY 1
Conserve Italia Group is an Italian co-operative that brings together over 14,500
farmers and represents one of Europe's largest agri-food industries.
The company originated in 1856 and over the past 30 years it has built an
international business through the acquisition of companies in France, the
United Kingdom, Spain and Germany. As market leader in beverages [fruit juices,
nectars and fruit drinks], canned fruit, vegetables and tomato based products,
the success of the group is aligned to the company's Mission Statement and
sales strategy. This is:
‘To be a leader in European markets for processed fruit and vegetables,
focusing on brands, so as to create more added-value to the fruit and vegetables
grown by the Group's associated farmers.’
Testimonial
“Vivid PR very quickly grasped our business and goals to very quickly address
urgent PR needs to play a vital role in our first UK TV Campaign and to maintain
brand momentum through video recipes, online and PR activity.”
Period: From November 2011 - present
Brief: To copy write & develop the launch of a new UK website
To conceive a new UK language and brand personality for Cirio
To script & contribute to the direction of Cirio's first-ever TV
Campaign; £750k investment from Dec 11-Mar 2012
To translate and re-position recipes and video voiceovers for
Cirio recipe DVD
To translate, write original copy and contribute to marketing
literature and press ad campaign
To develop a new PR strategy starting in March 2012
Results:
● New website launched on time and to budget
● TV Campaign resulted in 7% upsurge in sales activity
● DVD Recipes launched in
● PR, social media and outdoor campaigns in
progress for 2012
About Conserve Italia Activity summary
CASE STUDY 2
Takara Belmont is the worlds leading designer and manufacturer of furniture and
equipment for the professional salon industry.
Since 1921, no other organisation has shaped the salon experience more and
earned a first-class reputation for technical innovation, timeless design,
engineering superiority, durability and performance. Many products in its
collection have endured to become iconic symbols of international hairdressing;
such as the Apollo 2 barber chair, Adria styling chair and the revolutionary
Rollerball infrared processor.
Moreover, Takara Belmont has designed some of the most stunning salon
interiors and educational environments to position it as a true leader in global
hairdressing.
Testimonial
“Vivid plays a key role in upholding the reputation and integrity of the Takara
Belmont brand. They continue to be creative in PR and marketing to ensure we
deliver a message that resonates with our audience and presents our range in a
way that reflects our quality and values”
Period: From February 2008 - present
Brief: To manage all UK and European media relations and PR activity
To design campaigns that ensure the profile of existing lines are
maintained, as well as introducing new products and concepts
To create and design all UK and European advertising and manage
media scheduling and buying
Manage TBUK social media platforms; Facebook, twitter & YouTube
Undertake video, photography and manage media events
Results:
● Average 9 placements per month in UK B2B titles
● Redefined advertising direction to reflect quality and performance
● Successfully introduced social media aspect to PR & marcoms
● Successfully maintained brand profile and world-leading position
across PR, advertising, marketing & social media for 5 years
About Takara Belmont Activity summary
CASE STUDY 2
Above top: Spa Mist II video: http://www.youtube.com/watch?v=IuapwHx79jE&feature=plcp
Above bottom: Rollerball-F video: http://www.youtube.com/watch?v=2EE1IGs7Lig&feature=plcp
Left: a suite of 6 Takara Belmont adverts from 2011/12
CASE STUDY 3
Yon-Ka is a pioneer in holistic therapies and preparations for skin and is revered
globally by professional beauty salons, the world's premier spas and celebrities.
Their reputation and unique expertise for results orientated products that utilise
the most effective delicately balanced ingredients from mother nature's plants
and marine environments is highly sought.
In addition to people from all over the world benefiting from Yon-Ka, it is a firm
favourite among many celebrities who value the effectiveness of the products;
Yon-Ka does not pay for celebrity endorsements.
Testimonial
“No other PR Company has better understood the philosophy and shared the
passion of Yon-Ka than vivid, who shares this with all our key audiences.”
General Manager, Yon-Ka (UK) Ltd
Period: 12 months
Brief: To achieve coverage in professional and consumer media
Results: Based on actual circulations, not readership estimates
● 168 media placements
● 108 media outlets
● Reach; 1.4 million OTS per month
● 14 press cuttings per month across print and online
● 57.8 million people reached
CLICK the link below to see the Yon-Ka Press Book! http://content.yudu.com/Library/A1vqyo/YonKaPressBook2012/resources/index.htm?referrerUrl=http%3A%2F%
2Ffree.yudu.com%2Fitem%2Fdetails%2F480612%2FYon-Ka-Press-Book-2012
Vivid also undertook four press launches, handled Yon-Ka's trade press
advertising campaign and initiated Yon-Ka's
venture into social media in the summer of 2011/12.
About Yon-Ka Activity summary
vivid
CASE STUDY 4
This new brand hair care innovation features a unique and exclusive blend of
Macadamia and Argan oil. Delivering never-seen-before results on hair,
Macadamia has become a global phenomenon. In just one year since its launch
it is successfully marketed in 80 countries, winning the affection of professional
hairdressers and consumers due to its universal appeal, suitability and
effectiveness on all hair types.
It's distinctive boutique style and signature fragrance, combine with luxurious,
naturally-based formulations, creative brand marketing and a dynamic retail
philosophy that have contributed to its global success. This collection is aimed
at the salon market whilst the PR has been directed at both professional and
consumer audiences.
Testimonial
“vivid demonstrates the scope and breadth of skills to deliver effective PR
across a number of disciplines to reach, engage and influence our audiences”
Managing Director, Macadamia Natural Oil UK
Period: From October 2010 - present
Brief: To achieve coverage in professional and consumer media
To launch and manage social media campaigns and daily
social media activity
To launch a new UK brand website
To engage in consumer media promotions
To support & coordinate European exhibition activity
To create and manage distributor communications
To manage professional advertising campaigns
Results:
● 123 media placements from Jan-June 2012 reaching 6.6 million
● 300% audience organic growth on Facebook
● New UK website launched in summer 2011
● Distributor newsletter, promotions and mailers undertaken
● Trade advertising, social media PPC campaigns launched
● Promotions with TV Shows, London Fashion
Week, Tropicana ...and so on
About Macadamia Activity summary
Top: L-R: New website and 3 trade adverts
Bottom: L-R: Sampling promotions,
4pp exhibition flyer & data collection cards
CASE STUDY 5
HD has been a leading innovator in human hair extensions and non-surgical hair
replacement systems for men and women for over 40 years. Specialising only in
human hair, they pride themselves on creating authentic results and a
completely natural look, as well as offering a variety of state-of-the-art
application systems for professional salons.
Brief: With a dated brand image that had suffered from years of neglect, our
brief was to modernise their brand image and produce new brochures and a new
e-commerce based website. This was necessary to reposition HD in the
extensions market that has become fiercely competitive with other brands
investing in their image and marketing.
Testimonial
“vivid has literally transformed our brand image to prepare us for new
campaigns including press, social media, advertising and online. They are a vital
asset to our business.”Managing Director, Hair Development (UK) Ltd
Period: September 2011 - April 2012
The Story so far!
● New logo and HD styling created
● New brand positioning for HD Men with its own identity
● New website and e-commerce platform launched
● New advertising created for trade and consumer media
● New brochures for the extensions brand and HD Men launched
● New website and e-commerce platform launched
● New exhibition graphics designed for new stand at Salon International
● Social media programmes launched for the first time
● New packaging created for Salon International
● Social media programmes launched for the first time
About HD Activity summary
vivid
We are proud to be members of the CIPR. This means we adhere to the ethical and
defining principles of good public relations practice.
What is this?
CIPR definition Public relations is about reputation - the result of what you do, what you say and what others say about you.
It is the discipline that aims to earn understanding and support, and influence opinion and behaviour.
It is the planned and sustained effort to establish and maintain goodwill between an organisation and its publics.
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