VP of Public Relations Training Aug 5 2012

Vice President of Public Relations

Who, What and How

Southern Division TLI Aug 2012

Presenter: Barry McCann

Agenda

IntrosRole and responsibilitiesChecklistSituations you may faceResources for successQuestions/Discussion

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Presenter: Barry McCann

Advanced Communicator Silver Pikes Peak Toastmasters VP of Public Relations District 26 Southern Division Area 1 Governor New Initiatives Leader at Current USA and PaperDirect LinkedIn and Twitter: just search for Barry R. McCann Fav music group: Porcupine Tree Aspiration: become a self-sufficient small business owner

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NameClub infoWhat you do for work (or not)Favorite musical groupYour aspiration

Your turn! (30 seconds each)

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Role & Responsibilities

Toastmasters Club Constitution for Member Clubs, Article VII: Duties of Officers, Section 4

The vice president public relations is the fourth ranking club officer and is responsible for developing and

directing a publicity program that informs individual members and the general public about Toastmasters

International.

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Kion KIU signifi?

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Role & Responsibilities

You’re the club link to the outside world notify the public of your club’s existence wield the club communication tools communicate from TMI to the club

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Connect with the local community

Publish club meeting times & locationMake club visible in local event calendarsCreate the club newsletterPost on social media sites

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Create & maintain the Web site

Core club information for visitorsNews & events for membersRecognition for achievements

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Manage the club brand image

Make consistent with TM InternationalEnsure professional look in publicFacilitate members’ use of brand

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But what are your real goals?

attract new visitorscreate opportunities for outside speakingestablish a positive reputation

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Exercise 1: Setting Goals

Count to 1,2,3Create three PR goalsHow will you do this?How will measure success?

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Common Situations

“Nobody seems to notice ....”

“I just don’t have a lot of time for this ....”

“I don’t know if this is working ....”

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Exercise 2: Overcoming Barriers

List the three biggest challenges in your club How can your role as VP of PR work to overcome

these?

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Resources

Achieving Success as VP of PR The VP of PR Role PR FAQs Developing a PR Calendar Toastmasters Branding Web sites Logos Images

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Questions/Discussion

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