Walk This Way! Talk This Way! How Social Media is Being Used in Delaware

WALK THIS WAY, TALK THIS WAY!

Presented byDelaware Office of Highway Safety

Lisa FlowersCommunity Relations & Public Information Officer

May 2016

How Social Media is Being Used to Communicate & Connect in Delaware

Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

EVERYONEis talking about it.

Source: DelawareOnline.com and WMDT47

Pedestrian Fatalities - Answering the WHY Nationally, a new focus

Information, case studies, surveys, etc., is limited. Pedestrian Survey

Launching next week Used data to select routes Survey will help us:

Create better education and enforcement outreach Create better infrastructure (sidewalks, bus stops, etc.)

Starting a New Conversation

What We’re Doing Enforcement - Continuing the Conversation

Launched based on cumulative data of where pedestrian injuries/fatalities have happened Able to use up-to-date data to quickly target problem

Source: NBC10

What We’re Doing Education

We need to learn more – Pedestrian Survey Corporate partners

Growing – adding new members In the field engagement

Colleges and universities Other sporting events Hispanic community 4th – 12th grade

Conversations in the Community

Walk Smart . Arrive AliveDE. Campaign• Campaign message was relatable on a personal level to Wesley

students• Last year a student lost her life to a pedestrian related accident• Light-up buttons • Cornhole game paired with Fatal vision goggles

@DelStateUniv event with our marketing partner:

Used social media to promote our presence as well as impairment tests/games

More Conversations on Social Media

What We’re Doing (cont’d) Paid media

Radio, TV, digital, print, outdoor, social media DE Advisory Council on Walkability & Pedestrian

Awareness Addressing pedestrian safety Members include:

Law enforcement Service agencies State agencies Community advocates

Twitter chats – NEW and Coming Soon! Distracted driving Impaired driving Pedestrian safety

More Convos on Social Media

Conversations on Traditional Media

Flyers and postersDoor hangersAds on buses and Jolly TrolleyLifeguard standsSocial media

Conversations with Other StatesPartnering with Ocean City – An exceptional program recognized nationally by GHSA.

Conversations with Corporate PartnersCorporate Partners’ Meeting

Spring 2016

EducationOutreachEducational materialsFacebook Group – NEW!

Ideas Start a Facebook or LinkedIn group

Let the conversation begin! Positions you or your org as a leader Educate and inform Builds trust and rapport Promote events Invite community leaders Group members can help

Develop new ideas Share your message

Source: TheStar.com

Continuing the Conversation Online Using

Twitter

Areas of Continued Work Increasing education

Teaching the community the dangers of: Walking under the influence of drugs or alcohol Not being visible at night

Wear reflective clothing and carrying a flashlight Not using a cross-walk Walking while distracted (texting or using the phone)

Multi-component intervention Community led mobilization

Adjusting strategies as laws change Continuing the conversation throughout

Delaware!Lisa.Flowers@state.de.us Delaware Office of Highway Safety (302) 744-2743

Additional ResourcesJoin our online conversations!

@ArriveAliveDE on Facebook and YouTube@DEHighwaySafe on Twitter and Instagram

Office of Highway Safetywww.ohs.delaware.gov

National Highway Traffic Safety Associationhttp://www.nhtsa.gov/Pedestrians

http://www.nhtsa.gov/Bicycles

Governors Highway Safety Association www.ghsa.org

AAA Foundation for Traffic Safetyhttp://midatlantic.aaa.com/Foundation/CommunityPrograms/PedestrianSafety

http://midatlantic.aaa.com/Foundation/CommunityPrograms/BicycleSafety

Walk Smart. Arrive Alive DE.

Lisa.Flowers@state.de.us

(302) 744-2743

Walk This Way! Talk This Way! How Social Media is Being Used in Delaware

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