Watson Analytics Template - IBM · Analytics Optimise Customer ... Hilton Hotel and IBM Watson...

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Business Performance

Customer

Experience

Streamline & Improve Processes

Optimise IT

Foundationaldigital Capabilities

Complete digital transformation

Extend business ecosystem

Apply CognitiveAnalytics

OptimiseCustomer

Engagement

§ Reach § Connectivity

Cognitive

Digital

Physical

§ Knowledge§ Relationship Platform

§ Efficiency§ Accuracy

IBM Cognitive Solutions, Dec 2015

++

Omni Channel!

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• Experiments on integrating Watson with Aldebaran NAO robots (http://www.aldebaran.com/en)

• Anthropomorphic animation

• Vocal/auditory interactions

• Responses augmented with anatomical gesturing to punctuate key points

Deeper Engagement

Hilton Hotel and IBM Watson teamed up to pilot a smart robot, dubbed Connie, that will act as a hotel concierge, answering guests' questions and learning as it works.

Connie is designed to interact with hotel guests and answer questions about hotel amenities, local attractions and dining options.

https://www.youtube.com/watch?v=c91UwLDipkU

Case: Securities Assessment

Need Quickly complete first level due diligence of mortgage backed securities

Solution Watson Explorer performs fact checks and populates a due diligence spreadsheet

Benefits $20M estimated revenue benefit over 5 years

Case: Auditing of Credit Ratings

Need Efficiently assess the validity of a client bank’s credit rating system

Solution Watson Explorer suggests risk ratings for a our client’s customers entire loan portfolio, allowing specialists to focus on outliers

Benefits Up to $385M estimated revenue benefit

Client data from

cloud and

enterprise

systems

News highlighted

with Watson

Relationship

Extraction service Account holdings

from systems of

record

Customer e-mails

from corporate email

system

Client notes from

CRM

Recommendations

and alerts based on

structured and

unstructured content

User’s search can

be submitted to

Watson Developer

Cloud services

simultaneously

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Watson at work in the world.

Watson at work in the world.

Scale Expertise

Watson for Oncology is trained by the best doctors and can also read medical notes, MRIs and scientific research.

Results: Doctors from BumrungradInternational Hospital use Watson to bring the world’s best expertise to 1M+ patients in S.E. Asia.

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Change Operations

A retailer improved supply chain demand forecasting by combining in-store data with data from unstructured sources outside their firewall, such as Twitter sentiment, local events and weather patterns. This allowed Watson to then understand, predict and act upon behavior that would previously have seemed random.

Results: After using Watson in their supply chain, the retailer reduced demand-forecasting errors by 50%.

A Retailer

Scale Expertise – Educating Children

“C” is for cognitive learningIBM and Sesame Street collaborate to create the next generation of tailored learning tools. This new technology venture combines Sesame Street’s expertise in education and storytelling with IBM Watson technologies.

Beginning the cognitive journey

Three key phases

» Define use cases & user personas

» Develop benefits model

» Map out cognitive journey

» Rank on: Ease of Deployment.

Urgency. Business Value

» Should we start quick with a 360°

view for an agent or go with a “

Shopping Advisor”? Both?

Design Cognitive

Journey

1

» Collect what Watson will know

» Help Watson Understand

» Set up interfaces. Web/App/Robot/…

» For 360° view – configure index and 360°

view screen for user.

Execute Designed

Journey

2

» GO LIVE!

» Scale to the next Use

case

Deploy & Scale

3

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