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Whitespace

My first example of using whitespace came from a magazine. The whitespace in this advertisement highlights the text and makes the colours very appealing to the eye of the viewer.

My second example of whitespace came from a billboard that I took a photo of in Launceston. I think it’s a good use of whitespace and making the cars white gives it added weight. The point of billboards is to attract attention and make a lasting impression quickly as viewers tend to be driving past them. I think that this sign works well with its intended purpose.

The next example of whitespace came from a website. Whitespace is used most effectively to highlight the images and text and to draw the viewer’s eye to these areas

My final whitespace image comes from an advertisement on television. I paused the advertisement and took a photo of the screen. Again, the use of whitespace draws the eye to the product and the text is very clear because there isn’t a lot to distract the viewer’s eye