WhiteSpace Branding Web & Design

BRANDING THAT WORKS | ONLINE + OFFLINE

www.whitespacedesign.com.au

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BECAUSE IT MAKES YOU VISIBLE

BECAUSE IT CREATES TRUST

BECAUSE IT DRIVES BUSINESS

BECAUSE IT PROVIDES A PLATFORM FOR YOUR MARKETING & SALES ACTIVITIES

BECAUSE IT DEFINES YOUR BUSINESS

BECAUSE IT PROVIDES CLARITY ABOUT WHAT YOU SELL

BECAUSE IT IS A LONG TERM INVESTMENT

BECAUSE YOUR BRAND PROJECTS YOUR BUSINESS

Why brand your business?


Q.

A.

BECAUSE WE CREATE DESIGNS THAT ARE EFFECTIVE

BECAUSE WE DESIGN GREAT BRANDS THAT SPEAK TO YOUR CUSTOMERS

BECAUSE WE FORGE GREAT BRANDING STRATEGIES THAT WORKS

BECAUSE WE DEVELOP BRANDS THAT ARE ACTUALLY USABLE

BECAUSE WE UNDERSTAND YOUR BRAND IS YOUR BUSINESS PERSONALITY

BECAUSE WE BELIEVE LESS IS MORE

BECAUSE OUR DESIGNS LAST THE TEST OF TIME

BECAUSE WE BELIEVE THAT BUSINESS + DESIGN NEED TO WORK TOGETHER

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Why WhiteSpace?


Q.

A.

HERE ARE THE RESULTS.

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CASE STUDYAspire Retire Financial Services

NEEDSAspire Retire is a fast growing, multi-award winning and privately owned financial servicers group. One of their co-founders is the current AFA Financial Advisor of the Year, and that fact together with their rapid growth and success, they contacted WhiteSpace to develop a stronger branding foundation upon which to continue to grow their profile.

PROCESSThe branding essence, which focused initially on the website and digital marketing, is built around the firm’s caring, warm and committed nature to their clients. The language and imagery takes a different tack from most financial companies, showing a softer caring emotion through the messages and headlines. This has filtered seamlessly through all additional collateral.

OUTCOMEFollowing its launch, the website has created quality new business through looking vastly different and more personal than the compeition. The new style reflects the family owned business feel, while strongly projecting professionalism, competence and trust. The website is easier to use for both the client and their customer.

“We just signed up a quality new client, who chose to call us over 40 competitors purely because of our new website.”


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CASE STUDYSovereign Energy

NEEDSSovereign Energy approached WhiteSpace to develop a branding strategy and execution to reflect their quick growth and success, and to better communicate with their larger clients and business partners.

PROCESSWhiteSpace created a new logo, tagline and overall style, which was applied to every piece of collateral presented to the marketplace by Sovereign Energy, including the website, stationery, brochures and corporate profile, vehicle signage, and branded artworks.

OUTCOMEThe business became a more professionally viewed entity very quickly following the implementation of the branding. Staff and management alike have embraced the new look, and the profile of the business itself has been raised to the point where they are now comfortable and successful in approaching blue chip companies.


“After launching the new website, we have consistently received positive feedback from clients and associates, confirming we made the right choice in selecting WhiteSpace to handle our branding and web projects.”

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CASE STUDYSports Construction Group

NEEDSSports Construction Group approached WhiteSpace to develop a branding plan to cover their upcoming business goals for the new business.

PROCESSWhiteSpace developed a new modern and striking logo as the central part of the branding suite, which has been applied to the website, stationery, sales kits and vehicle signage.

OUTCOMEThe feedback from customers, business partners and colleagues alike has been positive, and they have received many comments specifically about the quality they now project.


“After experiences with other agencies that left bad tastes in our mouths, WhiteSpace has restored our faith through providing excellent quality creative work, and really useful and practical advice, delivered with efficiency and professionalism.”

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CASE STUDYClare Page Photography

NEEDSInspirational landscape photographer Clare Page approached WhiteSpace to create a new brand for their online photography business, including the production of premium frames prints, and high quality printed books.

PROCESSThe overriding requirement of the brand is to promote hope, light and a positive future through beautiful imagery. WhiteSpace created a set of visual elements including the logo and colour palette to be applied consistently across all elements, including the website, hard copy books, stationery and promotional products.

OUTCOMEWhile some elements are still in production, the imagery and styling has been extremely well-received, and prints are now being sold. The clients have decided to further engage WhiteSpace to manage all areas of their branding, including copywriting, print management and the colour management of their print range.

“WhiteSpace has been a fantastic investment for our online photography and book business, they just get our vision with such accuracy, we are constantly amazed.”


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CASE STUDYGrowfresh Greenhouses

NEEDSGrowfresh Greenhouses wanted on ongoing partnership with a branding and web company who could advise them with regard to their branding as their online store grows, so approached WhiteSpace for advice and implementation.

PROCESSWhiteSpace immediately understood that the ecommerce website is the core of the Growfresh business, so built the branding around emotional imaging and clear messaging on that platform, with additional collateral like stationery and brochures rolling on from there.

OUTCOMEThe website is currently being developed, while brochures and other marketing collateral have been utilised through tradeshows and display centres, receiving fantastic results and feedback.

“We love love love it! This is exactly what we wanted, after having started with a number of other web companies, and never getting what we wanted, or needed, we are so happy to have found WhiteSpace.”


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CASE STUDYTunstall Health Care Australia

NEEDSTunstall Health Care, while having their parent company in the UK, regularly engages WhiteSpace to execute branding for specific Australian events, promotions and campaigns.

PROCESSWhiteSpace supports and follows the overarching brand guidelines, to deliver any sort of execution required by the Australian arm of the business. Understanding the brand across all mediums is paramount to keep within parameters while meeting individual briefs.

OUTCOMESpecific projects have included preparing exhibition collateral for a national roadshow event (transactional table shown), invitations for each event, packaging for new product lines, recommending and sourcing new imagery, and developing sub-brands. These are all been well received and WhiteSpace continues to work with this client.

“We are particularly impressed with your ability to nail the brief in the first instance. Thank you for making my teams’ job easier, and being so easy and professional to work with.”

you are invited to

TUN TCA Invitation ConceptsC.indd 1 7/03/13 11:44 AM

Date:Time:Venue:

Tuesday 26th March 20139am – 11am (Registration from 8.30am)Portside Centre, Harbour Room, 207 Kent St Sydney* Morning Tea will be provided

you are invited to

Join us for the launch of ournew telehealthcare product range.

Please RSVP by March 19th to secure your seat: takecareanywhere.iwannaticket.com.auor phone Tunstall on 07 3637 2200.For further information on our events please visit www.tunstallhealthcare.com.au

We look forward to seeing you there.

TUN TCA Invitation ConceptsC.indd 2 7/03/13 11:44 AM


“WhiteSpace offers and delivers end to end business solutions that are customer focussed and provide value for money. I unreservedly recommend WhiteSpace Branding Web & Design as a trusted, quality business partner.”

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CASE STUDYColorado Retail Group

NEEDSColorado required a local agency to work to supply retail promotional pieces, campaigns and store planning illustrations. While keeping on-brand was vital, freshness, creativity and the ability to deliver also was very important.

PROCESSWhiteSpace presented, managed and delivered a number of store wide national campaigns, applying theming across posters, badges, printed brochures, flyers, and store displays. Additionally, WhiteSpace was asked to prepare branding concepts for their flagship store in Melbourne.

OUTCOMEA number of specific campaigns were implemented through the companies’ internal marketing department, who found it easier to work with WhiteSpace to deliver the creative. Following a successful install of the branding of the flagship store, additional stores around the country were rolled out with the assistance of WhiteSpace.

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ADDITIONALA. INTEGRA ADVISORY High end financial advisory service focussing on mergers and acquisitions, public floats, needing a crisp and clean website to communicate their credibility.

B. THIJSSEN CONSULTINGManagement accounting business who approached WhiteSpace for a full branding package, culminating the launch of a website garnering many positive response.

C. BRONNIE MASEFAU INTERIOR DESIGN CONSULTANCYWhiteSpace has developed the overal branding structure and all marketing pieces for high profile Melbourne Interior Designer and author Bronnie Masefau, including hard copy coffee table books, the website, stationery and other marketing collateral.

D. THE VICARAGE ONLINE STORECurrently being built, The Vicarage is an ecommerce website selling artwork, english furniture and jewellery, and other high end bespoke items. WhiteSpace has developed all the branding strategy, and continues to do so.

A.

C.

B.

D.


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BUSINESS DIRECTOR CREATIVE DIRECTOR


OUR DIRECTORSMEET

Phoebe Wright has been working in creative industries for over twenty years, after attending Queensland College of Art and taking a major in Illustration. From humble beginnings working for a printer, through to managing a design agency for a blue chip company, she has brought her classical skill set to modern branding web and design.

She has extensive experience in the purpose of design in business, and takes a comprehensive view of branding, ensuring consistency across all platforms including print and web.

As a co-founder of WhiteSpace Branding Web & Design, Phoebe is passionate about quality design and production, and getting the absolute best out of her clients’ brand investments. Flick her an email:[email protected]

Scott Wright is an experienced and accomplished senior manager having worked with businesses of all sizes, from start-ups to blue chip national companies turning over $600M.

Over twenty years of experience has given Scott the ability to take a ‘helicopter view’ of the creative agency business he co-founded, WhiteSpace Branding Web & Design.

Scott works with our clients to understand their business objectives, helping them identify exactly what they want to achieve, and where they want the business to be. He focuses on a wider view of what their business may become, so that any creative Whitespace develops matches those goals and exceeds expectations. And he keeps the creatives on track….Find out how, just email him:[email protected]

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BRANDING THAT WORKS | ONLINE + OFFLINE


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