Weekly Promo Update by Fung Global Retail Tech August … Promo Update... · Revlon, L’Oréal ,...

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WeekofAugust21,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHAT’S INSIDE

WEEK OF

August 21, 2016

• Bloomingdale’sispromotingmoreitemsthisweekthanitdidduringthesameweeklastyear.Lastyear,theretailerfocusedononline-exclusivesales,offeringcustomersuptothreeonline-onlypromotions.Thisyear,Bloomingdale’sishavingafive-day,in-store-onlysale,whichitdidnotrunlastyear.

• JCPenneyisrunningfewerpromotionsthanitdidduringthisweeklastyear.TheretailerispromotingitsJCPenneycreditcardbyofferingcustomersadditionaldiscountsofupto25%whentheyuseittomakeapurchase,justasitdidduringthisweeklastyear.

• Kohl’sranmorepromotionsduringthisweeklastyearthanitisofferingthisweek.Thisyear,thecompanyisofferingadditionaldiscountsofupto30%whencustomersuseKohl’sCash,whereaslastyear,itofferedanadditional15%off.Thisweeklastyear,Kohl’sfeaturedlonger-runningsales,withsomesaleslastingupto13days.

• Thisweek,Macy’sisrunningfewerpromotionalsalesthanitdidlastyear.Theretailerofferedmoreone-day-onlysaleslastyearthanitisofferingthisyear.

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WeekofAugust21,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

US PROMO YOY HIGHLIGHTS RETAILER 2016 2015

TRYSOMETHINGNEW

• Thisweek,CVSisofferingsalesonbeautyproducts,includingL’OréalandMaybelline.Householditemssuchasfacialtissue,bathtissueandlaundrydetergentarealsoonsale.

• Ayearago,CVSransimilarsales.IthadabeautyproductsalefeaturingRevlon,L’Oréal,Maybelline,NeutrogenaandSallyHansen.Theretaileralsopromotedhouseholditems,includingbathtissue,facialtissue,papertowelsanddishsoap.

BACK-TO-SCHOOLSALE

• Thisweek,Kmartispromotingaback-to-schoolsalefeaturingwoodenrulers,pensandcoloredpencils.Theretailerisalsoofferingsalesonfamilyathleticfootwear,JoeBoxerkids’fashionfleecehoodiesandpants,bathtowels,sheetsets,softdrinksandpapertowels.Foroneday,Kmartisgivingawaybagsoffreepopcorntothefirst100kids12andunderwhoclaimtheminstores.

• Lastyear,Kmartofferedaback-to-schoolsaleoncompositionbooks,glueandcopypaper.Theretaileralsopromotedjeans,bottledwater,kids’backpacksandliquiddetergent.

MAJORCOLLEGEDEALS• Thisweek,Targetisrunningasaleon

electronics,includingHPprinters,RokuTVs,AcerChromebooks,FitbitAltasandtheMaddenNFL2017videogame.

• Lastyearduringthisweek,Targetranapromotionfeaturing30%offallkids’clothingandaccessories.Theretaileralsofeaturedacollegemove-inevent.

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WeekofAugust21,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WEEKLY US YOY COMPARISON RETAILER 2016 2015

• 1-DayOnline-OnlySaleo Take$75offpurchasesof$350ormore

• 2-DayOnline-OnlySaleand5-DayOnlineandIn-StoreFashionableFundraiserSaleo Take20%offpurchasesof$300ormore

withaBloomingdale’screditcardo Take15%offwithanyothermethodof

paymento Loyallistsgeta$25rewardcardforevery

purchaseof$150• 15-DayOnline-OnlyPromotionand13-DayIn-

StorePromotiono Take20%offpurchasesof$100–$199.99o Take25%offpurchasesof$200–$249.99o Take30%offpurchasesof$250ormoreo Loyallistsgeta$25rewardcardforevery

purchaseof$125• 5-DayIn-Store-OnlyPromotiono Buyone,getone50%offonselected

productso Extra50%offgreenticketreducedandred

ticketclearanceproducts• 5-DayLoyallistsPromotiono Geta$25rewardcardforeverypurchase

of$200

• 7-DayOnlineandIn-StoreSaleforLoyallistso Geta$50rewardcardforalmost

every$200spent• 1-DayOnline-OnlySale

o Extra25%offselectedsaleandclearanceitems

• 40Hours:Online-OnlySaleo Save80%onselectedstyleso $349–$599selectedstyles

• 1-DayOnline-OnlyShoeandDressSaleo Extra25%offalmostallsaleand

clearancestyles

• 14-DayOnlineandIn-StorePromotiono Extra20%offwithJCPenneycreditcardo Extra15%offwithanyothermethodof

payment• 14-DayOnline-OnlyPromotion

o Extra25%offpurchasesof$100ormorewithJCPenneycreditcard

o Extra20%offpurchasesof$100ormorewithanyothermethodofpayment

• Back-to-SchoolSaleo Buyone,getonefor1¢juniors’Arizona

denimo 30%–40%offArizonashoesandbootsfor

womeno 40%offPokémoninselectedstyles

• 9Hours:UniformOnline-OnlySaleo Extra25%offselectedstyles

• 9-DayOnline-OnlyPromotiono Extra25%offordersover$100with

JCPenneycreditcardo Extra20%offwithanyothermethod

ofpayment• 9-DayOnlineandIn-StorePromotion

o Extra20%offwithJCPenneycreditcard

o Extra15%offwithanyothermethodofpayment

o Extra10%offwatches,salonproducts,furniture,mattresses,andcustomblindsandshades

• HomeSaleo 30%–50%offhomecollections,

lightingandlamps,bath,kitchen,anddininginselectedstyles

• 1-DayOnline-OnlySaleo Extra30%offpurchasesof$150or

moreonselectedstyleso Extra25%offselectedstyleso Extra10%offwatches,salonproducts,

furniture,mattresses,andcustomblindsandshades

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WeekofAugust21,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

RETAILER 2016 2015 • 4-DayFriendsandFamilyPromotion

o Extra20%offo Get$10Kohl’sCashforevery$50spent

• SimplebyDesignSaleo 60%offbeddingo $7.99bathtowel,caddyormirroro $49.99memoryfoambutterflychairo 50%offrugso $10.99decorativepillows

• 1-DayOnline-OnlySaleo Extra35%offuntilnoon(CT)o Extra25%offuntilmidnight(CT)

• 8-DayKohl’sChargePromotiono 30%,20%or15%offwhenKohl’sCharge

isused

• 1-DayOnline-OnlySaleo 40%,30%or20%offselected

purchases• 9-DayOnlineandIn-StoreKohl’sCharge

Promotiono Extra15%offwhenKohl’sChargeis

used• 2-DayOnline-OnlySale

o Extra20%offselectedproducts• 13-DaySemi-AnnualIntimatesOnline

andIn-StoreSaleo $10offintimatespurchaseof$40or

more• 13-DayKids’OnlineandIn-StoreSale

o $10offkids’apparelandshoepurchaseof$30ormore

• 13-DayJuniors’andYoungMen’sSaleo $10offjuniors’andyoungmen’s

apparel,accessoriesandhandbagpurchaseof$30ormore

• 4-DayOnlineandIn-StorePromotiono $10offpurchaseof$30ormore

• 4-DayWeekendSaleo Extra20%offmostcategorieso Extra15%or10%offselected

departments• LancômePromotiono Free7-piecegiftwith$35Lancôme

purchase• 2-DaySurpriseSpecialsSaleo 50%offdresses,fineandcasualchina,

trendyplus-sizeclothing,clearancehandbags,andaccessories

o 75%offwomen’sswimwear,tees,shortso 50%–60%offdesignerbedding,men’s

designersuitingandkids’clothingo 65%–75%offclearancefinejewelryo 40%offwomen’sshoes,watches,jackets

andcoats

• 1-DayPromotiono Extra20%offmostcategorieso Extra15%offhomeandselected

departments• BeautyPromotion

o Free7-pieceLancômegifto Freemysterygiftwith$75online

beautypurchase• Back-to-SchoolPromotion

o Extra20%offregular,saleandclearanceclothingforjuniors,guysandkids

o Extra15%offsaleandclearanceshoesforjuniorsandguys

• WeeklySaleo 30%–50%offfinejewelryandshoe

saleandclearanceo 25%–50%offhandbags

• 1-DaySpecialSaleo 50%–75%offselectedwomen’sshoeso 70%offselectedmen’sdesigner

clearancesportcoats,suitsanddresspants

• LaborDayFurnitureandMattressSaleo 30%–50%offfinejewelry,shoesale

andclearance,andmen’sstyleessentials

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WeekofAugust21,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant

HONGKONG:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

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