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WeekofAugust14,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WHAT’S INSIDE
WEEK OF
August 14, 2016
• Bloomingdale’sispromotingmoreitemsthisweekthanitdidduringthesameweeklastyear.Thisyear,theretailerisrunningmorerewardpromotions,offeringcustomersdiscountsandgiftcardswhentheyspendacertainamount,whereaslastyear,itonlyofferedonerewardcardpromotion.
• JCPenneyisrunningfewerpromotionsthanitdidduringthisweeklastyear.TheretailerispromotingitsJCPenneycreditcardthisweekbyofferingbetterdiscountswhencustomersusethecreditcard.Lastyear,itfocusedongiftcardpromotionsandaback-to-schoolsale.
• Kohl’sranmorepromotionsduringthisweeklastyearthanitisofferingthisweek.Thisyear,thecompanyisrunningmoreonline-exclusivesalesandispromotingits’Kohl’sCash.Lastyearduring,theretailerpromotedits’Kohl’sChargemoreheavily.
• Thisweek,Macy’sisrunningfewerpromotionalsalesthanitdidlastyear.Theretailerishavingaback-to-schoolsalethisweek,whichitdidnotofferlastyear.
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WeekofAugust14,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
US PROMO YOY HIGHLIGHTS RETAILER 2016 2015
GOLDMEDALSAVINGS
• Thisweek,CVSisofferingsalesonsoftdrinksandchocolates.Householditemssuchaspapertowels,detergentsandtoothpastearealsoonsale,asarehealthproducts,includingprobioticsandvitamins.
• Ayearago,CVSranasaleonbeautyproducts,includingL’Oréal,MaybellineandRevlon.Theretaileralsopromotedhealthproducts,suchasfishoilandFlonase,andhouseholditems,includingbathtissueandpapertowels.
BACK-TO-SCHOOLSALE
• Thisweek,Kmartispromotingaback-to-schoolsalefeaturingpaperfolders,crayons,bindersandfashionbackpacks.Theretailerisalsoofferingsalesonstorageboxes,waterandwomen’sballetflats.
• Lastyear,Kmartofferedasimilarback-to-schoolsaleonpaperfolders,bindersandkids’backpacks.Theretaileralsopromotedhouseholditems,includingbathtissueandbodywash.
BACK-TO-COLLEGEFAVES• Thisweek,Targetisrunningasaleon
roomessentialsfurnitureanddécor,includingminifridges,storagebins,blackfutonsandsix-cubeorganizers.Theretailerisalsoofferingsalesonmicrowaves,televisionsandKeurigproducts.
• Lastyearduringthisweek,Targetrana20%offroomessentialspromotion.Similartothisweek,theretaileralsofeaturedsalesontelevisionsandKeurigproductslastyear.
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WeekofAugust14,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WEEKLY US YOY COMPARISON RETAILER 2016 2015
• 1-DayOnline-OnlySaleo Extra25%offselectedsaleandclearance
items• 6-DayIn-Store-OnlySaleo Extra25%offalmostallitemso Extra40%offgreenticketreducedandred
ticketclearance• 7-DayOnlineandIn-StorePromotiono $25offwithpurchaseof$150–$249.99o $50offwithpurchaseof$250–$499.99o $125offwithpurchaseof$500ormore
• OnlineandIn-StoreHomeSaleo 20%–60%offselecteditems
• Online-OnlyPromotiono Geta$25giftcardwithpurchaseof$150–
$249.99o Geta$50giftcardwithpurchaseof$250–
$399.99o Geta$100giftcardwithpurchaseof$400
ormore
• 11-DayOnlineandIn-StoreSummerSaleo Extra50%offpermanentlyreduced
items• 16Hours:Online-OnlySale
o 50%–70%offselectedhomeitemso Extra20%offselectedwomen’ssale
andclearanceitems• 7-DayOnlineandIn-StoreSalefor
Loyallistso Geta$50rewardcardforalmost
every$200spent• 2-DayOnlineandIn-StoreHomeSale
o 20%–65%offhomeessentials
• 3-DayOnlineandIn-StoreSaleo Extra30%offwithJCPenneycreditcardo Extra25%offwithanyothermethodof
paymento Extra15%offselectedwatches,optical,
portraitandelectrics/electronicso Extra10%offselectedmajorappliances
• 9Hours:Online-OnlySaleo Extra25%offselectedstyles
• 14-DayOnlineandIn-StorePromotiono Extra20%offwithJCPenneycreditcardo Extra15%offwithanyothermethodof
payment• 14-DayOnline-OnlyPromotion
o Extra25%offpurchasesof$100ormorewithJCPenneycreditcard
o Extra20%offpurchasesof$100ormorewithanyothermethodofpayment
• 3-DayOnlineandIn-StoreFriendsandFamilySaleo Extra25%offoriginal,regular,sale
andclearance-pricedapparel,shoes,accessories,finejewelry,home,furniture,mattresses,andcustomblindsandshades
o Extra15%offwatches,salonproducts,opticalandportrait
• HomeSaleo 30%–50%offhomecollections,wall
décor,kitchenanddiningo 40%–50%offwindow,furniture,
mattressesandluggage• 15-DayStore-OnlyGiftCardPromotion
o $10offand$10bonuscashcouponwitha$75purchaseofJCPenneygiftcards
• 15-DayOnline-OnlyE-GiftCardPromotiono $10offand$10bonuscashcoupon
witha$75purchaseofe-giftcards• Back-to-SchoolSale
o $9.99juniors’graphicteesandtankso 20%–50%backpacksinselectedstyles
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WeekofAugust14,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
RETAILER 2016 2015 • 1-DayOnline-ExclusiveMysteryOffer
o 40%,30%or20%offatcheckout• 10-DayKohl’sCashPromotiono Get$10Kohl’sCashforevery$50spent
• 2-DayOnline-OnlySaleo Extra20%offpurchaseo 30%–50%offtops,bottomsanddresses
forwomeno 40%–50%offshoesandsandalsforthe
familyo $14.99characterbackpacksforkids
• 10-DayPromotiono $10offback-to-schoolpurchaseof$40or
moreo $10offintimatespurchaseof$40ormore
• 7-DayNikeSaleo 25%offNikeathleticappareland
shoesforthefamily• 3-DayDoorBusters
o Saleonhome,shoes,women’sandkids
• 13-DaySemi-AnnualIntimatesSaleo $10offintimatespurchaseof$40or
more• 13-DayKids’Sale
o $10offkids’apparelandshoepurchaseof$30ormore
• WeeklySaleo 40%–50%offtops,bottoms,graphic
tees,jeansandbackpacksforkidso $14.99allcharacterbackpacksfor
girlsandboys• 10-DayKohl’sChargePromotion
o 30%,20%or15%offwhenKohl’sChargeisused
o Get$10Kohl’sCashforevery$50spent
• 1-DaySaleo 50%offsmallappliances,TekGear
andFILASportworkoutclothesforwomen,dressandcasualshoesforwomen,andallsleepwearforgirls,boys,toddlersandinfants
• 5-DaySaleandSpecialso Extra25%offregular,saleandclearance
clothingandaccessorieso Extrasavingsonpurchasesof$75ormore
• Semi-AnnualJewelrySaleo 35%–55%offandextra20%offselected
styles• LancômePromotiono Free7-pc.giftwith$35Lancômepurchase
• Back-to-SchoolSaleo Extra20%offselectedregular,saleand
clearanceclothingandaccessorieso 40%–60%offkids’clothingo 25%offcustomizablebackpackso Extra30%offwomen’sclearanceshoes
• 2-DayExclusiveDiscounto Extra20%offwithpromocodeo Extra15%offhomeandselected
departments• Men’sPrivateSaleandClearance
o Extra25%offregular,saleorclearancepurchaseof$75ormore
• JewelrySaleo 30%–50%offplusanextra15%off
• WebBustersSpecialso 30%offandextra15%offselect
blendersandjuicerso 75%offselectedwomen’sswimwear
• 2-DayNikeSaleo 25%offselectedNikeactivewear
• Online-OnlyBeautyPromotiono Free6-pc.samplerwith$75online
beautypurchase• 3-DayFurnitureandMattressSale
o 50%–70%offandextra15%offselectedoutdoorfurniture
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WeekofAugust14,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAmyLinResearchAssistant
HONGKONG:10thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223002470LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017
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